What kind of warnings does our shrinking sewing machine bring us?

Product demand exceeds demand, customer demand continues to increase, the industry's high position for more than a year, making the market trend of production and sales all the way red. While the industry was making strides, the market suddenly slumped in April and May. Equipment sales in some regions fell by 40% year-on-year, and Guangdong, Fujian, Zhejiang, Jiangsu, Hubei, Beijing and other key markets generally fell by about 30%.... In the past two months, why have these changes occurred in the sewing machine market and how should we respond? With the above problems, the reporter conducted an investigation.

Sewing machine market, turning point coming?

Variables: The market has cooled overnight The end of April 2011, Beijing sewing equipment business enterprises mainly concentrated - South Street, Daxing District.

Near noon, dozens of sewing equipment along the street business enterprises in front of the business is still desolate, few people interested. Some dealers simply put poker on the table in front of the store.

"For three consecutive weeks, this is almost every day. Apart from the occasional customers who purchase scattered equipment and spare parts, there is no business in every store." The manager of Beijing Zhongguo Guolian Garment Equipment Co., Ltd. appeared to be helpless in the seams. In the equipment exhibition hall of the League of Nations, the products of various models were placed in full and dust, and many equipment's platens had been covered with dust.

From the spring of March to the cold days of September, the unexpected contrast has caused many dealers to be caught off guard.

“On March 31st, customers who came to the shop to buy equipment and rent equipment are still full, and they are queuing up for orders. The people who are waiting for the delivery crowded the exhibition hall. Who would have thought that there would be no one in April, even in May than in April? Seriously, many small stores simply shut down." Manager Cheng said that he paid special attention to the surrounding shops and found that everyone was in the same predicament. The original customer disappeared like a flat ground. Many shops did not receive even a single list for two months.

In another area where sewing equipment is concentrated in Beijing—Daxing District and Yixili, Cai Jiefei, the general manager of Sewing Machine Parts City, which mainly sells parts and components, feels the same pressure.

“In the past two months, the sales of Parts City have fallen by at least 20% year-on-year, and the downward trend continues. Many orders from second-tier suppliers continue to decrease. In the first quarter, we had to use vans for delivery, and one at the peak. It is necessary to have several cars delivered at the same time, but now only one small loaf is enough for several shipments.” Cai Jiefei said, “The business of the shops where the entire machine is being distributed has also begun to decline, and the passenger flow is obviously not as good as before. There are speculations that the domestic sewing equipment market is already standing on the turning point of turning cold.”

Phenomenon: The decline in sales volume is not just an example. Not only Beijing, the reporter learned from the backbone dealers in major markets such as Guangdong, Fujian, Jiangsu and Zhejiang, which further confirmed the changes in the market:

Chairman of Zhejiang Hangzhou Haicheng Garments Equipment Co., Ltd. Tu Yegen bluntly stated that sales of Haicheng declined rapidly in April, which was a drop of about 40% from the previous month and a rebound in May, but not much.

Lin Hongnan, chairman of Fujian Fucheng (China) Co., Ltd., said that at present, the sewing equipment market in Fujian has seen a downward trend, and the sales volume of all commercial and trade companies has dropped by a certain percentage year-on-year, but the dealers above the scale have seen relatively small declines.

According to news from Dongguan Dongguan Xiangxing Stitching Co., Ltd. and Zhongshan Huayang Garment Equipment Co., Ltd., sales of the two dealers have also seen a 20% decline.

Zhang Zhihui, chairman of Jiangsu Sucheng, said that the market in Sunan has shrunk to a large extent, and equipment sales are facing bottlenecks.

Hu Hongliang, General Manager of Jiangsu Jintan Hongshun concluded that “the market has been expected to decline this year, but did not expect such a rapid change, the decline is so large, compared to the two months and before the sales, with a straightforward description is not Over."