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With the increasingly fierce competition in the LED industry, the ultimate manifestation is not only the competition of products, but also the competition in the segmentation field. Some industry insiders believe that home lighting, as one of the important segments of LED, will inevitably become the mainstream of the future.
According to industry insiders, in the next few years, home lighting will become one of the fastest growing segments of LED lighting. The huge market of LED home lighting will undoubtedly attract more lighting companies to invest in it, and will attract more dealers to pay attention. In a sense, LED home lighting will become the commercial blue ocean of the terminal dealers.
A significant increase in market share in the market will reveal that some of the original distributors of traditional home lighting products have increased their investment in LED home lighting.
Qunfujia Lighting has always been based on home lighting. Last year, LED home lighting products accounted for only about 20% of the company's total sales. This year, the company increased its investment, LED home lighting products exceeded the overall 35.
The person in charge of the E home lighting said that recently, E home lighting has introduced a number of new home lighting products, including LED panel lights, LED ceiling lamps and LED crystal lamps. Among them, the price of LED panel lights is low, within the range acceptable to consumers. In the future, the sales content of E home lighting will be based on LED products.
OU Yue Lighting has also increased its investment in LED home lighting products. According to Qin Yi, the director of Ouyue Lighting, the LED home lighting series launched by Ouyue Lighting is a mid-range price and can be accepted by consumers. Currently, such products are relatively popular.
In the past two years, home lighting companies have increased their investment in research and development of LED products. At the same time, they have introduced many new LED products, including LED ceiling lamps, LED kitchen lamps, LED downlights and spotlights, and LED crystals. Lights, etc., speed up the pace of LEDs entering home lighting.
Mid-range LED products dominated Some dealers said that they do not know how to choose LED home lighting brands, which price LED home lighting products market sales situation is good? The survey found that many terminal merchants will first consider the brand with good style and new product launch when choosing LED home lighting brand. At the same time, brands with good quality and moderate price have also been favored by some terminal distributors.
Chen Jianzhong, a distributor of Guangdong Jinmei Lighting, said that in terms of products entering the US, the LED downlights at the mid-end price are better sold in the market.
In fact, how market sales are affected by store location, agency brand, quality and price. Take the Chengdu market, some dealers have several stores, distributed in various lighting cities, each store has different profit levels, and sometimes need to sell a better store performance to subsidize another store.
Today, LED seems to be a trend, if there is no LED products in the store, it seems to be somewhat out of place. It is understood that the current sales of mid-range LED home lighting products are ideal, high-end products are difficult to sell, and low-end bargains are not easy to sell, because consumers have concerns about their quality. Terminal dealers are mostly retail channels and distribution channels, and mid-range brand LED lighting products can better meet the market demand of Chengdu.
Many dealers report that consumers still prefer energy-saving lamps when they buy, because the price of LED home lighting products is 40 higher than traditional energy-saving lamps, which is difficult for consumers to accept. Therefore, the sales of mid-range LED home lighting products are more ideal, and the market is relatively stable.
It is understood that there are two types of terminal dealers involved in LED home lighting: one is the original traditional lighting, and has only begun to transform into LED home lighting in the past two years; the first is to get involved in LED home lighting from the beginning. These two types of dealers have differences in their understanding of LED home lighting.
Dealers who have transformed from traditional lighting to LED lighting have followed the market development needs and gradually entered the LED field. The LED products sold in the store are timely increased according to the market conditions; the distributors who have been involved in the LED field from the beginning are bolder. In view of the market demand, more funds were invested in LEDs.
In the past two years, traditional home lighting brands have begun to push LED home lighting products, such as Qunfujia Lighting, Huayi Lighting, Guanhua Lighting, Changfang Lighting, Marantz Lighting, Mulinsen Lighting, Qiantai Lighting, etc., LED Home Lighting The market share is on the rise.
However, terminal channels should be cautious when investing more heavily in LED home lighting, and should not be blindly invested. Lei Yifu, CEO and marketing director of Zhongshan Xueyue Lighting Technology Co., Ltd. said: The steps are too big, but they die very quickly. Therefore, the terminal dealer should still win in a stable manner.
Although LED home lighting industry is optimistic about the industry, it is also steadily moving forward, but LED home lighting products want to occupy the market depends on quality, because quality is the key to success. If companies and distributors only want to cater to the market, resulting in a large number of immature and unqualified products flooding the market, it will undermine the brand image of LED lighting in the terminal market, and ultimately counterproductive.