April 03, 2025

"Car Three Guarantees" enter the 40-day countdown rules to promote consumer wait-and-see


It is only 40 days away from the “car three bags” that will be formally implemented on October 1st. A few days ago, AQSIQ organized another person in the industry to elaborate the “Rules on the Responsibility for the Repair, Replacement, and Return of Household Automotive Products” (hereinafter referred to as the “Car Three Guarantees”).

According to the reporter’s understanding, the AQSIQ mainly answered the details about the automobile three packs before the automobile’s Three Guarantees landed, and plans to set up a committee of experts to resolve related disputes. In addition, dealers, as the principal undertakers of the auto three packs liability, are believed to take more “outside of the regulations” in the resolution of such disputes.

Since the new regulations for the Three Guarantees will be implemented in October, consumers will probably adopt a wait-and-see attitude during the “Golden September” period in the auto market. Since August, domestic car sales have continued to decline. The analysis from the National Passenger Vehicles Association believes that this is not unrelated to the “vacuum period” before the implementation of the new regulations.

Wait and see mood makes the car market more obvious

In July and August, the auto market entered the traditional low season. This is even more evident when the car sales volume dropped in July this year. According to the statistics of China Association of Automobile Manufacturers, the production and sales of autos both fell in July, with 1,583,300 vehicles and 1,516,300 vehicles respectively.

Rao Da, Secretary General of the National Passenger Vehicles Association, said that car sales continued to decline in the first week of August. He believes that this is related to the new regulations on "cars can enjoy three packs of service after October 1." The market has a relatively strong wait-and-see mood.

Qiu Baochang, director of the Beijing Lawyers Association and director of the Beijing Huijia Law Firm, told the Daily Economic News reporter that this mentality of consumers is understandable, which shows consumers' expectation and attention to the auto three bags. "Although the auto three bags have not yet been formally implemented, it has played an important role in improving the quality of automotive products and after-sales service." Qiu Baochang said.

The reporter visited the dealers in Beijing and discovered that Changan Mazda, Beijing Auto, Audi and other automobile companies that took the lead in the implementation of the Three Guarantees had detailed descriptions in their dealer stores, and sales staff were also happy to use it as marketing gimmicks. However, there are also sales staff admitting that at this stage the first implementation of the three bags, the pull on sales is not very clear.

In this regard, Zhou Bo, executive vice president of Changan Mazda Motor Co., Ltd., said that the first reason to implement the auto three packs is to pass on their brand confidence to consumers.

In addition, in addition to the above-mentioned enterprises that have taken the lead in implementing the new regulations, many more companies have passed the “extended warranty” and other methods to pass on the “high quality” concept to consumers. Six companies including FAW-Toyota and Guangzhou Auto Toyota have proposed "three-year or 100,000-kilometer" warranty services.

Some analysts believe that after the auto market in China has matured, consumers have taken consideration from multiple perspectives, such as sales and after-sales, from high price attention, and seized sales to drive front-end sales, which will become one of the marketing tools.

Three Guarantees Quality Assurance Introduced "Technical Advisory"

Qiu Baochang said that after several rounds of discussion on the automobile Three Guarantees policy, the details were more clear, but there was no "shrinkage" in the rumors of the rumors.

There are no changes in the three-guarantee period for household car products that are of general concern to consumers, and replacement conditions for major parts such as engines and transmissions, and replacement parts for vulnerable parts. The range of vulnerable parts and the warranty period are also required. Expressed on the three packs of evidence.

"For vehicles that need to retreat or change due to quality problems, manufacturers should release their depreciation coefficients as soon as possible for consumers' reference." Rao Da said that consumers' retiring and changing cars are not free, and the owners need to bear the depreciation of the vehicles. Fees should be clearly stated to consumers in advance.

Regarding the issue of previous multi-party doubts, AQSIQ officials also stated that preparations are being made for supporting management measures and national standards, the establishment of a sound management information system, and the construction of a dispute management technical consultation staff bank. It is expected that the preparation will be completed before the end of September. Fully ready.

In this regard, Qiu Baochang said that for the characteristics of the complex structure of automotive products, many types of components, and many factors affecting product failure, the "Technical Advisory" form will be introduced in the Auto Three Guarantees.

It is reported that the AQSIQ Defective Product Management Center will prepare to establish the "Automobile Three Guarantees Professional Technical Committee" and select technical committee members from the National Automobile Three-Package Dispute Handling Technical Consultant, which is a major commonality or difficulty in the automobile Three Guarantees dispute. Technical issues were studied and judged to provide technical guidance for the dispute resolution of the automobile Three Guarantees.

Dealer pressure highlights losing money to earn money?

After the official implementation of the “Three Guarantees” of automobiles, the primary task of each auto manufacturer is to increase efforts to improve product quality and service, and some dealers still have to face the problem of “selling money without selling the car” and increasing the cost of after-sales service, leading to funds. The risk of strand breaks. Many domestic distributors worry that the channel may be shuffled.

Su Hui, an expert in the automotive industry, even believes that if manufacturers do not interfere with the compensation behaviors of dealers, it is likely that a large number of dealers will fall. This will not only affect sales and services, but also increase the number of consumers. Distrust.

Although the new regulations may be unfavorable to dealers, such as how to deal with problems such as returning, changing, and repairing, various car companies have actively launched countermeasures to reduce adverse effects.

Luo Lei, deputy secretary-general of the China Automobile Dealers Association, said that after gradually clearing the details, the responsibility for the Three Guarantees falls to the dealers, which requires each dealer to adapt to the new rules of the game as soon as possible. In the long run, dealers who do not pay attention to service will face tests.

Previously, some analysts believe that due to the lack of a clear body of responsibility for the auto three packs, dealers are likely to be pushed to the front line of disputes, but their comprehensive strength is far from being comparable to manufacturers. This also does not prevent some dealers from worrying that their costs will increase substantially and the risk of bankruptcy will increase dramatically.

According to the AQSIQ, the formulation and introduction of the “Three Guarantees” and the “New Deal” of the automobile are mainly aimed at creating a fair and competitive market environment, and promoting vehicle manufacturers to improve product quality and after-sales service levels, while further protecting the legitimate rights and interests of consumers. Simply damage and maintain a unilateral interest."

According to the new rules for automobile three packs, the responsibility for the three packs is not borne by the producer, but is borne by the seller, and the seller then claims compensation from the producer. In fact, after the announcement of the New Deal, many dealers have already reflected that once the 4S shop, which is the main selling entity, has problems in the implementation process, it is very easy to become a party whose interests are damaged.

Luo Lei believes that such concerns are widespread, and the China Automobile Dealers Association is also delaying the legal experts to explain the new rules to dealers so that they can plan ahead.



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