December 23, 2024

The real sense of the new energy vehicle market has been formed


The energy of new energy cars that have lasted for several years has already made people feel a little tired. Probably from the beginning of 2010, every year afterwards, there are experts called the first year of new energy vehicles. In fact, behind the propaganda of some car companies with little thunder and rain, new energy vehicles have not formed a true market in recent years.

However, when we looked at new energy vehicles with an old eye, the situation quietly changed. Following the prosperous policies promulgated in the past two years, the domestic new energy vehicle market has once again ushered in a preferential policy called “Dongfeng” in September. From September 1 to the end of 2017, the country has exempted purchase of new energy vehicles from purchase tax. In addition to the previous series of subsidy policies, the cost of new energy vehicle purchases has been close to the market's accepted bottom line. Behind the recent listing of new energy vehicles, a truly new energy vehicle market has been formed.

Good policy

New Energy Vehicles Meet the Macro Environment "Hotbed"

Based on the technical bottlenecks and cost factors of new energy vehicles, the new energy electric vehicles in the past have largely existed only at the policy level and the technical level, and they are not really competitive in the market. However, recently, especially after the new energy vehicle exempted from purchase tax on September 1, after many policy favorable factors accumulated in the past, the new energy vehicle market has already had a "fertile soil" to thrive.

It is reported that from September 1, 2014 to the end of 2017, the company has obtained licenses to sell (including imports) purely electric vehicles and eligible plug-in hybrid (including incremental) hybrid and fuel cell three types of new energy vehicles in China. Exempt from vehicle purchase tax. In the Catalogue of New Energy Vehicle Models (First Batch) Exempted from Vehicle Purchase Taxes issued by the Ministry of Industry and Information Technology and the State Administration of Taxation, JAC, BYD, Dongfeng, Chery, BAIC, GAC, SAIC, Sichuan Automobile, Yutong Bus, and Jinlong Bus More than 20 car companies and a total of 113 models were selected.

In fact, the state’s policy subsidies and preferential measures for new energy vehicles have been ongoing. For example, from January 1, 2014, a new round of subsidy policies for new energy vehicles has been introduced at the national level. The governments of many places have also announced new energy subsidy vehicle categories, and regulations such as license-free and local subsidies. In the eyes of people in the industry, this effectively reflects the country's emphasis on the development of new energy vehicles.

In particular, in July, preferential policies for new energy vehicles were introduced more frequently. On July 9, the state determined that new energy vehicles that have obtained sales licenses and meet the relevant conditions will be exempt from vehicle purchase tax. On July 13, the relevant ministries and commissions of the State Council jointly formulated and issued the Implementation Plan for the Purchase of New Energy Vehicles by Government Agencies and Public Institutions. On July 21, the General Office of the State Council issued the "Guiding Opinions on Accelerating the Popularization and Application of New Energy Vehicles" to solve the multiple problems such as difficulty in charging, expensive car purchase, and local protection. The continuing favorableness of a number of policies has provided a "hotbed" of macro environment for the accelerated development of new energy vehicles.

Subsidy + preferential electric vehicle prices have become competitive

With the continuous progress of new energy technologies and the continuous implementation of policy preferences, new energy vehicles have demonstrated a thriving scene in terms of both price competitiveness and current development momentum.

First of all, from the price point of view, after the government subsidy, license exemption and free purchase tax, the price of electric vehicles has become competitive. The sales of the above steam Roewe e50 in the Beijing area as an example, the official pricing is 234,800 yuan. According to the country’s 2014 new energy vehicle subsidy policy and related standards, this model is enjoying the country’s subsidized RMB 33.25 million in the Beijing area. In Beijing, the local 1:1 subsidy amounted to RMB 33,250, and SAIC Renli amounted to RMB 25,500. After conversion, the actual selling price was RMB 142,800. If the exemption of the purchase tax of 10,000 yuan on the basis of the current subsidy and concession, then the cost of purchasing a SAIC Roewe e50 in the Beijing area will be further reduced, and the price competitiveness will be sufficient to rival the domestic tradition. Economical car.


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