On March 9, Baidu Chairman and CEO Li Yanhong responded to the media’s progress on Baidu’s driverless cars in the “two sessionsâ€, saying that Baidu is developing “unmanned†cars, while the automotive hardware manufacturing sector is cooperating with third-party automakers. . Regarding the news of Baidu's car-making, many responsible persons of car companies did not know about the reporters. Grinding Ball,Grinding Balls,Grinding Media Ball,Grinding Steel Ball SHANDONG SHENGYE GRINDING BALL CO., LTD , https://www.shengysteelball.com
The reporter learned from Baidu internal staff that Baidu had started research on driverless driving last year, mainly by Baidu Deep Learning Institute. As for the cooperation companies, it may be at the project level and has not yet reached the company's strategic level.
At the same time, the reporter also learned from SAIC that the first "SAIC + Alibaba" car will be officially launched in 2016.
The whole car may be a better entry for Internet companies. In fact, last year BAT's automotive products were available. In April last year, Baidu released a smart connected car product "CarN et"; in May, Tencent launched Tencent Lubao 2.0 and the first car network landing product Lubao box. But these are just in-vehicle devices, not a more difficult vehicle.
Jia Ke, editor-in-chief of Automotive Business Review, told reporters that Internet companies are looking at the future of the car networking environment. "In fact, the in-vehicle equipment mainly provides maps, navigation and other functions. These have been largely replaced by smart phones. From this perspective, the whole vehicle may be a better entry for Internet companies." But the well-known IT commentator Big Bear believes that building a car More than a car device is a gimmick. “Consumers who buy new cars are mainly considering price, model and brand, and these are not the advantages of Internet companies. But the whole vehicle is obviously effective for marketing.â€
At present, the "independent research and development" of Internet companies is mainly concentrated on software. "Baidu does not make its own hardware, this is not our advantage. Our advantage lies in the map, image processing technology and future artificial intelligence, which is difficult for traditional manufacturers." Baidu insiders said.
Coincidentally, last August, SAIC Group reached a strategic cooperation with Alibaba Group. Alibaba is responsible for “yunO S†operating system, big data, Ali Communications, Gaode Navigation, Alibaba Cloud Computing, and SAIC provides complete vehicles and parts. Development, automobile service trade and other resources; in February this year, Chery and Botai, easy to use the same car to build a car. Yin Tongyue, chairman of Chery Automobile Group, also said that “In the cooperation between the three companies, Chery is responsible for automobile manufacturing, Botai is responsible for car networking solutions, and it is easy to build a car sharing rental platform.â€
Not rushing to subvert the auto industry For the Internet companies to subvert the auto industry's argument, the auto industry is not lacking in doubt. "Automobile as a traditional manufacturing industry, the Internet does not have the conditions for subversion." BYD Chairman Wang Chuanfu said that at present, the Internet has brought a big impact on the car sales terminal. This is an innovative model, but it must completely subvert the automobile manufacturing industry. This is just a joke.
“It’s a bit exaggerated to say subversion. I’m more willing to emphasize synergy.†Fu Yuwu, chairman of the China Automotive Engineering Society, said that current automotive products are shifting toward electrification, intelligence and light weight, and Internet companies are more timely in grasping consumer demand. Accurate, but traditional auto companies have strong technical support systems, each should play its own advantages and enjoy the dividend of collaborative innovation.
Jia Ke also believes that the technical threshold of the car is relatively high, and the manufacturing system is a relatively closed field. For example, the performance of the car, the interaction of people and vehicles still need to be provided by the traditional manufacturers. "To say that subversion may still be a business model, new business value development can be carried out through trip planning." Chen Hong, who just served as chairman of SAIC last year and cooperated with Alibaba, admitted that SAIC's future development is not satisfied with traditional cars. Vendors, "The company will seek to transform into a comprehensive service provider that provides products and services to consumers."
For subverting the automotive industry, Internet people are not in a hurry. He Yi, CEO of LeTV Holdings Auto Network, told reporters that “supercars are aimed at the market after three or five years. It is not just an electric car, but an automotive internet ecosystem.â€
As for Baidu’s more subversive “unmanned drivingâ€, the timetable is longer. In October last year, Yu Kai, deputy dean of Baidu Deep Learning Research Institute, publicly stated that Baidu's automatic driving plan would take ten years. "Because in addition to its own technical research and development difficulties, government supervision and road facilities construction are two other problems that need to be solved." Yu Kai also said that the core direction of Baidu's automatic driving plan in the future - Baidu brain, it can realize people Interact with the car's language, vehicle positioning, driver assistance and even autopilot.