· Why are technology companies investing in the automotive industry?

When foreign technology companies are busy building cars, technology companies that are busy making mobile phones in China seem to follow suit.
“The industry seems to be undergoing tremendous changes, very large. My confirmation is that the industry is at a critical point of dramatic change, not just a gradual change.” Last week Apple CEO Tim Cook was in In an interview at the Southern California Annual Technology Conference of the Wall Street Journal, the interview was said. The foreword is that Apple is preparing a fairly innovative new product that will have a huge impact on the industry.
Rumors about Apple's desire to build a car have been on the rise, what "Titatan plan", from A123 and Tesla to dig people (dig down several startups, dug Tesla's boss are fried), from the library As soon as this was said, the previous actions were justified, and it seems that Apple’s car seems to be a hard thing, and it’s really exciting.
However, Apple is not the first technology company to want to make a car. In the face of Apple, which has only become a sharp point, Tesla has always stood on the top. Not to mention the simultaneous efforts of Google, Baidu, LeTV and Xiaomi, who are interested in following up, even Tencent have a glimpse of the car network, it seems to have a wading heart.
In short, all walks of people have been gearing up. The car has become another important position after the mobile phone, and each family has opened a battlefield around a small "central control panel."
Now, Tesla's electric vehicles have been widely accepted as representatives of new energy vehicles on the road. Google’s driverless car has also been able to cross the United States and said it will allow unmanned vehicles to drive on the road within five years. Even as the performance goes from bad to worse, Sony, which has laid off employees, adjusted its structure and reduced its budget, is not far behind. According to the European version of Automotive News, Sony CEO Hirai Kazuo said at the International Consumer Electronics Show in Las Vegas. The market has great potential, and Sony wants to seize the opportunity to enter the auto industry market and occupy a high position. Baidu also started to engage in driverless cars in the footsteps of Google, and is expected to launch in the second half of this year. LeTV has also set up a super car R&D team in the United States. It seems that Jia Zongqi is really not talking about it. Although Xiaomi said that he would not be an electric car within three to five years, and at the recent press conference, he joked out a "toy" somatosensory balance car, but according to the patent application documents, Xiaomi has applied for the vehicle. The invention patents for more than a dozen smart cars, such as cruise control, vehicle control, vehicle navigation, and parking information prediction, Xiaomi Zhizhi, I am afraid not only to balance car toys; At the 2015 eCarTech electric car show held in Munich last week, Acer also exhibited an all-terrain electric vehicle called “X Terran”.
At present, the main business of technology companies is still concentrated in the Internet industry, and far-sighted people have seen the traditional Internet business model fading. An unavoidable fact is that the business models of many technology companies are borrowing and copying each other. With the changes in the world economic situation, the differences in the influence of different regions on business will become more apparent. Mode replication will be difficult to sustain, especially by relying on the subsidy of burning money to develop the user's price war mode, it can be said that it has come to an end.
Many online technology companies rely on the online and offline modes of paid advertising to connect with the increasingly open network world. Many homogenized content is difficult to attract click-through rate, and advertising can not be obtained. Expected results, therefore, this low value-added development model is bound to face transformation.
Since it is difficult to make breakthroughs in the business model of pure Internet, these technology companies will definitely consider doing some offline business and looking for new revenue growth points, and the car is the most likely to become the mainstream smart hardware in the future. It became the first choice.
The most obvious and closest example is the influx of capital in the mobile phone industry over the years, which has made the mobile phone communication tool the most widely used intelligent hardware. However, the current situation of the mobile phone industry is no longer a "red sea" can be described, many people are more willing to call it "blood sea."
Therefore, most Internet technology companies will no longer choose to enter the mobile phone industry, and those already involved will gradually shift their focus away from the mobile phone industry, and will focus more on the "star of tomorrow" to occupy the car operating system. An entrance. Some auto industry executives also said that people spend a lot of time on the car every day, and now technology companies have discovered the "third space" of the car.
At the same time, traditional auto companies are also in urgent need of keeping up with the trend of hardware intelligence, but limited to the innate Internet genetics, do not have an advantage in their own technology, operations, etc., which left a huge legacy for Internet technology companies. Play the space.
For example, Cook clearly stated: “I believe that the future software will become an increasingly important component in the car. Autopilot will also become more important. What we really want, and hope to achieve in the short term, is to let people There is an iPhone experience behind the car, and the car manufacturer’s own poor performance has left a huge opportunity for companies like Apple."
A series of technological changes have been put in place, providing a rare opportunity for outsiders to enter the industry, and smart car manufacturers have begun to cooperate with technology companies.
Another advantage that Internet technology companies have is the industry entry model that has formed a routine.
With technology, capital, and brand prestige in place, the quickest and quickest way to quickly get into a vertical area is to subvert the company's existing products with intelligent hardware products with Internet thinking. There is no doubt that falling into the financial crisis is one of the reasons that automakers are worried about facing technology companies.
Apple now has a cash reserve of $178 billion and a market capitalization of $750 billion. This market capitalization is more than twice the market value of Volkswagen, Renault, Peugeot Citroen, Daimler, BMW, Fiat and Chrysler.
And the technological leadership has also made car manufacturers deeply worried.
Volkswagen CEO Martin Winterkorn once said: "If the two companies (Google and Apple) just want to produce electric cars, the process will be very fast." Fiat Chrysler CEO Sergio · Sergio Marchionne has also expressed concern about technology companies that have entered the market. "I am worried that some companies have the ability to act as industry destroyers," "Apple is more reputable than any car manufacturer. financial resources."
Perhaps, for the traditional car manufacturers, the wolf is really coming.
The layout changes in the commercial sector can be said to be certain. Once the wolves are coming, the original ecological structure of the automobile industry will inevitably change. The evolutionary rule of the survival of the fittest will be more rapid and obvious. The old-fashioned enterprises will be driven out of the market. Which one will be specifically, it will not be discussed here. But above the battlefield, there is no safe house. The sword of Damocles is hung on everyone's head. Perhaps the company that has been held as a giant today will be wiped out tomorrow, and there will be no residue left in the second. The case closest to us still comes from the mobile phone industry, the Nokia Empire.
Our social life may also change. After all, driverless technology is evolving. So in the future, we still have to test the driver's license? It’s really embarrassing. Moreover, how the manned car and the driverless car will coexist peacefully on the road, and the extent to which the artificial intelligence of the unmanned vehicle can reach is unknown. Or, if the operating system of the driverless car is hacked, what should the person sitting in the car do? If it is operated by artificial intelligence, what happens when a traffic accident occurs, when it hits a passerby and hurts the owner? If the safety problem is solved, will all the unmanned cars that are in compliance with the norms become legal vehicles in the future, and the manned cars will be illegally punished? Many new problems will follow.
In terms of personal life, it is impossible to afford it, and the subway bus is still crowded with subway bus. Jokes are jokes, think about those new energy concept cars that look like arrogant or arrogant and cute, with a full sense of technology, and take you to the rhythm of the future in minutes, my heart is still a little excited.
An obvious fact is that the current "cross-border" technology companies entering the automotive industry are the masters of their respective fields, and they are inherently strong. It is unclear whether it will be able to launch products that are recognized by the automotive market in the future, but it is certain that the entry of technology companies will inject fresh blood into the development of the automotive industry. Perhaps in the near future, cars will not only be a means of transportation. It will also be a fast-moving electronic technology product.

Quality stamping tools are key to a quality metal stamping.