New Shengda Introduces T Power

Not long ago, the 10th China (Guangzhou) International Automobile Exhibition kicked off. Since its inception in 2003, the Guangzhou Auto Show has been thriving. Today it has become China's premier international auto show. It is an excellent display platform for new products, new technologies, and new concepts. It stands against the future trends of the automotive industry. Under the spotlight, Beijing Hyundai Motor and Hyundai Motor Co., Ltd. jointly launched a heavy attack. All the models were on the debut, and the new Shengda made its debut. Standing at the beginning of the new decade, Beijing Modern is writing extraordinary meanings. Under the background of dazzling stage, elegant and fashionable blends, and science and technology dance together with dynamics, and this passionate feast will be enhanced.

The Beijing Modern Exhibition Hall, located in Hall 4.2, has a continuation of the fashion style. It is divided into a luxury car exhibition area, a production car exhibition area, a CTCC racing exhibition area, and a concept and new energy vehicle exhibition area. In addition to the eighth generation of Sonata, ix35, Rena and the new mid-level car Longnang grand debut, the modern imported car Equus extended version, Ronalds, Lawns Cool, Phase One, and so on all appearances. The city's luxury SUV, which will be listed at the end of the year, and the domestic brand new Shengda, will be the first appearances and become the most important guests of this auto show. Beijing Hyundai special set up an independent exhibition area for the new Shengda, the overseas version of the new Shengda at the same time exhibitors, and its 2.0T GDI turbocharged engine has also been independently demonstrated.

The auto show feast "car" is not the only bright spot. Marketing with the help of cultural resources is also the highlight of auto companies. The member of the Chinese version of the musical "Cat", sponsored by Beijing Modern Special Title, appeared in a high profile at the Guangzhou Auto Show, setting off a grand musical feast.

The brand new Shengda unveiled at the Guangzhou Auto Show, positioned "T-power full-size luxury SUV", is a new car put into production after the "Langdong" of the 3rd factory of Beijing Hyundai, and it is by far the most advanced and luxurious car in Beijing. Model. As a luxury urban SUV model, the domestic version of the new Shengda retained a large number of high-tech and top security configuration, but also for Chinese consumers to increase the personalized luxury configuration, regardless of size, power, configuration, etc. are all leading the same-level models, for driving Passengers provide an unparalleled luxury experience that reflects the innovative urban SUV lifestyle. It is reported that domestic new Shengda will be listed in China in December.

The brand new Shengda's appearance adopts the latest “Storm Edge” (storm edge) design concept, achieving a more powerful and sleek streamline design; a novel appearance and interior, forming an organic integration of avant-garde and atmosphere. The perfect combination of beauty and beauty reflects the high quality of the luxury SUV "Extra-rigid and inflexible". The sleek, airy exterior, powerful body, and sleek, dynamic design make for a deep impression.

For the first time, the brand new Shengda has introduced “T-powered” technology, which is a major technological breakthrough for Beijing Hyundai. It is powered by 2.0T GDI turbocharged engine and 2.4GDI turbocharged + in-cylinder direct injection technology, taking into account the power and fuel economy. The 2.0T GDI turbocharged engine has a maximum power of 180kW and a maximum torque of 350Nm. The 2.4L GDI engine has a maximum power of 139kW and a maximum torque of 240Nm. At the same time, the new Shengda equipped with 6-speed manual gearbox and 6-speed manual gearbox, steering power adjustable system also provides ordinary, sports, comfortable three steering assisted adjustable mode.

The new Shengda is Beijing Modern's first "full-size" luxury SUV. Its car body size has achieved a breakthrough of 4725mm*1880mm*1686mm, and the wheelbase has reached 2700mm. The interior space is the leader in the urban luxury SUV. It can still fully meet the driver's needs when installing three-row seats for 7 people. The rider's head and legroom provide the best comfort experience while boasting a large panoramic sunroof.

The complete configuration with a large number of high-tech luxury properties also brings a new level of luxury to the new Shengda. Side window shades, memory and ventilation seats, 10-speaker sound system, three-zone independent plasma air conditioner, organ-type accelerator pedal and other configurations provide comfort driving experience; automatic defogging windshield, heating and rain sensing front wiper, With super dashboard, oversized panoramic sunroof, front and rear seat heating, daytime running lights, electronic handbrake, 8-inch DVD voice navigation, and smart parking system, and many other leading configurations in its class, improving the overall convenience of the vehicle Sex. At the same time, the advanced safety configuration can effectively reduce the occurrence of dangerous accidents, including active safety configuration such as LDWS lane departure warning system, VSM vehicle stability control system, downhill assist system, reverse image, TPMS advanced tire pressure monitoring, and high rigidity body structure. 6 passive safety configuration such as airbags to maximize the safety of all drivers.

The brand-new Shengda is an innovative product of Beijing’s modern leap of ten years and represents the latest level of craftsmanship. It is Beijing Modern’s sincerity in its efforts to enhance brand power. With its full-size design, its class-leading turbocharger + in-cylinder direct fuel injection technology, and its ultimate luxury in appearance, configuration, interior, and other aspects, the new Shengda has the strength to challenge the existing mainstream urban luxury SUVs. It is expected to become the new benchmark for urban luxury SUVs.

Sokhain Lang led the new trend of selling a new pattern

Beijing Hyundai Motor's mid-range vehicles listed at the end of August and the eighth-generation Sonata, ix35, and Rena are also important exhibitors of the Guangzhou Auto Show.

The eighth-generation Sonata is the most important model Beijing Modern is committed to promoting its brand, and it is the highest-end model to date. Since it was listed in April last year, the eighth-generation Sonata has sold 10,000 for several consecutive months under the situation that the overall sales of the passenger vehicle market has turned cold. It has become a “new club” and has become a new generation of mainstream mid-high-class cars on the market. This year, it still takes sales of about 8,000 vehicles per month. This not only reverses the situation in which Beijing Hyundai used to lack the right to speak in the high-end market, but also has benefited Beijing's modern brand hierarchy and image.

With the successful breakthrough of the eighth generation Sonata in the mid-to-high-end car market, Beijing Modern recognized the consumers with stable product quality and an increasingly mature design style. It has not only become the first camp of domestic car companies, but also has become the trend of the market. leader. The successful launch of Long Life, the world's most cutting-edge player, further confirms this. Since the listing of the company for three months, Long Dynamics has entered the same high-end market with its forward-looking positioning and design, surpassing the luxurious configuration and safety power performance of its class and high-quality product strategy, bringing great results to the existing mid-level car structure. Shocked, the market responded strongly. Orders exceeded 10,000 in the first month, and sales in October reached 18,000, making it the perfect ending for Beijing’s modern decade. It is expected that Langdong's debut at the Guangzhou Auto Show will further attract consumers' interest and concern and drive its sales in South China.

Under the star model halo, Beijing Hyundai also completed the transformation from the "new forces" in the auto market to the "new mainstream." In September of this year, Beijing Hyundai sales exceeded 84,000 units, a year-on-year increase of 15% and a year-on-year increase of 12%, hitting a record high. In October, the company continued its high growth momentum and once again sold 80,000 vehicles. At the same time, the eighth generation of Sonata in the high-end car market, ix35 + Tucson in the urban SUV market, Lang moving + Yue moving in the mid-size car market, Rena in the small car market, have become the top leader in the vehicle model.

Beijing modern set sail for a decade

In October, Beijing Hyundai ushered in its 10th anniversary. Based on the operating experience of many successful models, Beijing Hyundai has gradually become a leader from the chase, guiding the development trend of the automotive industry.

With the arrival of the new forces and the transformation of the new mainstream, Beijing’s modern brand has also completely broken. Today, from the scene opera "Aida" and the musical "Mamma Mia" to the series of micro-film productions in recent years, the distinctive cultural marketing activities can see the modern figure of Beijing. Since August of this year, the Chinese version of the famous musical "Cat" sponsored by Beijing Modern Title has begun the tour of Beijing, Shanghai, Guangzhou and other first-tier cities across the country. While Beijing Modern is interpreting the world-renowned classic musicals to Chinese audiences, Passed brand culture more effectively and increased brand influence.

In addition to cultural marketing, Beijing Hyundai also sponsored many sports events such as the Beijing Professional Road Cycling Race and the Beijing International Marathon Race, conducted a full range of sports marketing, and achieved outstanding results in participating in the CTCC China Touring Car Championship. In May this year, Beijing Hyundai became the main sponsor of the “China Team”. Continued investment in various sports events has not only boosted the development of China's sports industry, but also endowed Beijing with a richer corporate connotation, making Beijing's modern "new mainstream" brand image deeply rooted in the hearts of the people.

The new decade is a new beginning for Beijing Hyundai, he will also grasp the quality, brand and rhythm, by further enhancing the "modern brand" to better serve "modern customers", which is also the main tone of the new decade. The new Shengda will set sail in the new decade, and it will become the voyage of voyage, helping Beijing Hyundai to open up a new realm of products and services. In the future, Beijing Hyundai will speed up the delivery of new cars, and there will be a new car to market next year. The goal of Beijing Hyundai's new decade is to achieve two "multiplier plans", namely, the production and sales capacity has doubled to 1.4 million units in 2015, and the proportion of mid- to high-level products has doubled to more than 50%. By 2017, the 15th anniversary of Beijing Hyundai will be established. , to achieve the 10 million off the assembly line to fully promote the brand's "second leap."