Beijing’s modern leader Beiqi’s sudden emergence

The Beijing auto industry once had a history of striking the first-generation sedan "Jinggangshan" of the new China and mass production of the Beijing 212 off-road vehicle. However, in the first 20 years of reform and opening up, except for an embarrassing Beijing Jeep, there was almost no good news. However, in the new decade of the new century, Beijing Automotive has become the fourth-largest automotive group in China with a series of strong brands of its own brands, as well as two modern and Mercedes-Benz joint venture partners. From the establishment of Beijing Hyundai in 2012, to his 11th birthday on November 18th! In the blowout period of the Chinese automobile market in the new century, Beijing Hyundai has become the “nursemaker” who is playing a leading role.

I still remember the speech made by Xu Heyi, the chairman of Beijing Hyundai Golden Hall, the first anniversary of Beijing Hyundai's first-generation Sonata listing. At that time, I was impressed with the hard work of this newcomer from the steel industry and the romance of looking forward to the future.

Time flies, today stands at the grand celebration stage of the Third Modern Factory in Beijing. Xu Heyi kept the entrepreneurial passion: "From January to September this year, Beijing Hyundai sold a total of 780,000 cars, an increase of 28% year-on-year, far exceeding the average growth rate of the national auto market. This year Beijing's Hyundai annual production and sales will exceed one million vehicles. , Became the third car brand in China after Shanghai Volkswagen and Shanghai GM. In the new decade, Beijing Hyundai will enhance its brand strength as the core orientation of the company's development, build brands with quality, From modernity to the future, we will continue to promote product upgrades, further improve localized development capabilities, and give back to society through sustainable, large-scale, systematic corporate responsibility, and create high-value cars with high-quality automobiles.”

Today's Beijing Hyundai has long since stepped out of the low-end, low-cost product area, covering A0, A, and B cars; A-class and B-class SUVs: Since 2010, Beijing Hyundai has mainly focused on the ''D+S'' strategy. The new SUVs IX35 and Sundstrand have achieved market success. After continuous deepening of the “D+S” strategy, Beijing’s sales of modern mid-size cars and SUVs have jumped to 37.3%, compared with Beijing’s modern high-end models. At the same level, DeSonata's newly-developed "Mingmap" new car aimed at Chinese consumers will increase the proportion of high-end models to 42% at the ceremony. This will help push Beijing Hyundai from a high cost-performance stage to a high brand premium stage. The joint-venture “Shouwang” electric vehicle is expected to be launched into the market in 2015.

As the speed booster for Beijing's modern localization development, the total investment is 266 million yuan. The second phase of Beijing Modern Technology Center with a new construction area of ​​14,000 square meters was officially completed on the celebration day. The addition of 200 million yuan worth of equipment and ancillary facilities will enable the technology center hardware platform to become the industry leader.