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According to statistics from the production and sales of the China Automobile Industry Association, in the first half of this year, China sold 255,800 heavy trucks, a year-on-year increase of 66.84%. Among the top 6 key companies, sales of 4 companies increased by more than 60% year-on-year. Among them, the sales of China National Heavy Duty Truck reached 55,000 in the first half of the year, and sales of Shaanxi Auto and Foton Auman increased by 87.55% and 120.17%, respectively. Authoritative sources believe that China’s heavy truck market will experience a leapfrog development. In this process, the market structure will be divided and reshuffle will be inevitable.
On June 15, SAIC Iveco Hongyan Commercial Vehicle Co., Ltd. was established. At the listing ceremony, industry insiders pointed out that the new joint venture company will have a major impact on the pattern of China's heavy truck market. This is not groundless.
The first camp will be three-fold
As the two leading companies in China's heavy truck industry, Liberation and Dongfeng have long occupied the position of the first camp of the industry. As the market demand for trucks has become lighter and heavier, the weaknesses of the liberation and Dongfeng products have gradually revealed. The heavy trucks that rely mainly on Hodgkin’s products and the quasi-heavy trucks that have been fortified on this basis are becoming more and more ineffective when they are heavy trucks on the Steyr platform.
A marketing manager of a marketing department of the company reluctantly said: "It seems that we have a flock of sheep and we have reached the people's column after the fertilizer." Cai Dong, general manager of China National Heavy Duty Truck, did not deny this: "They do We have cultivated a large number of users for us. When the quasi-heavy card users have conditions for high-power heavy trucks, we have exactly the products waiting for them.â€
When talking about the production and sales targets for the second half of this year, the head of China National Heavy Duty Truck Group said, "There is no big problem in guaranteeing 90,000 vehicles. It is also possible to reach 100,000 vehicles." The person in charge said "big talk". Has been recognized by most industry peers.
What does it mean to produce and sell 100,000 heavy trucks annually? This means that there will be a seat of China National Heavy Duty Truck in the world heavy truck manufacturer club. At the same time, being among the first camps of domestic heavy trucks, forming a three-way situation with liberation and Dongfeng will also become a matter of course.
Second camp position will be rewritten
The second camp company originally included Sinotruk, Shaanxi Auto, Futian Auman and Chongqing Hongyan. If Sinotruk separates from the second camp, the changes in the ranking of the remaining three companies in the heavy truck industry will become the focus of attention in the industry.
It is understood that Shaanxi Automobile sold 30,600 heavy trucks in the first half of this year and plans to sell 60,000 vehicles throughout the year. Futian Auman sold 32,300 vehicles in the first half of the year, and the planned sales target for the full year was 60,000 vehicles. It can be said that the performance of the two companies in the market is inseparable. What is certain is that no matter who wins, the advantage will not be obvious, and the position of the second camp will be rewritten.
It is worth noting that Chongqing Hongyan. In the first half of this year, the company achieved an 80% year-on-year increase in sales, and completed 70% of the annual mission. After the establishment of the joint venture company, Xinhongyan's sales target this year is to ensure a 40% increase over the same period last year.
Next year, Hongyan and Iveco jointly developed a hybrid vehicle to enter the market. According to reports, the car is not only suitable for the characteristics of the Chinese market, but also incorporates Iveco advanced technology, which will become the main model of the new Hongyan gradually replacing old products.
Analysts pointed out that since the hybrid car can replace Red Rock's own old model, it can also replace the old products of other companies in the Steyr platform. Therefore, the new Hongyan after the joint venture may become a dark horse in the second camp of heavy trucks, and it is more likely to become a dark horse impacting the original product pattern of the heavy truck market.
The third camp is the most suspenseful
The third camp of heavy truck includes North Mercedes-Benz, Valin Heavy Industry Truck, Jianghuai Gefa, Nanxi Lingye, Shanghai Huizhong, Dongfanghong, Dongfeng Nissan Diesel, and Jinan Huawo. These companies have different historical backgrounds, and their strengths are very different. Both Hualing Heavy Industries, which have emerged in recent years, have also suffered from low levels of production and sales for many years. Due to different positioning and goals, there are also many variables in the development of the company.
It is reported that Valin Heavy Duty Truck produced and sold more than 6,000 vehicles in the first half of this year. The plan for the entire year is to ensure 10,000 vehicles and strive for 12,000 vehicles. The company's goal is to fully enter the second camp, and strive to become a domestic heavy truck market has a certain influence on the company. The development momentum of JAC Gehr Development this year is very fierce. In the first half year, the production and sales of more than 4,000 vehicles is also a force that cannot be ignored.
Can other companies, such as Shanghai Huizhong, be included in the new framework of SAIC's heavy-duty commercial vehicles after SAIC reorganized Chongqing Hongyan? Where does Nan Ke Ling Ye go when Iveco focuses on the development of the new Hongyan heavy truck project? There are many suspense in these issues. Therefore, the third camp has become the most suspenseful camp in the heavy truck industry and deserves attention. 