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In 2014, LED industry profits increased by 20%
Continuing the hot market last year, the LED industry was popular in the capital market. The logic behind market speculation is that the United States has banned the sale of incandescent lamps since 2014, and LED lighting is expected to replicate last year's European market. Industry people admit that the US sales channels are different from domestic ones, and market development is not easy. Despite this, Sunlight Lighting (16.83, 0.10, 0.60%) General Manager Guan Yong is still optimistic: "In 2014, the industry's profit will increase by at least 20%." The performance of the company will double in 2013, LED lighting products in commercial lighting and home lighting The field shines, LED indoor lighting applications surpass outdoor landscape lighting for the first time, growing at a rate of more than 80%. The fiery heat in the field of downstream lighting also benefits the middle and upper reaches of the LED industry chain. "This year, commercial lighting will bear fruit, and home lighting will start quickly." Guan Yong is full of confidence in this year's market in the high-tech production and research industry investment strategy meeting. He believes that the opening of the downstream market will bring huge profits to the entire industry chain, and the overcapacity of upstream chips has been effectively alleviated. In the past few years, various local governments have introduced subsidies for the import of LED epitaxial chip production equipment, resulting in a large number of outsourced production equipment for upstream chip manufacturers, resulting in oversupply of local low-power chips in the Lions. However, last year, the LED lighting market started and digested some of its production capacity. "At present, the chip market has basically reached equilibrium." Zhang Xiaofei, president of Gaogong LED, said in an interview. Under this situation, Sanan Optoelectronics (24.18, 0.06, 0.25%), a leading domestic chip manufacturer, recently launched a private placement of funds to double its original capacity. “A good company, the profit in 2014 should at least double, and companies with a profit growth rate of only 50% may have problems.†Guan Yong believes that the LED market in the capital market experienced a round of growth last year, and most listed companies this year can Realize market expectations. However, under the general trend of industry consolidation, small enterprises with weak financial strength will have a crisis. Traditional packaging manufacturers face crisis Ruifeng Optoelectronics (12.080, 0.00, 0.00%) technical director Xiao Xiaoming pre-existed the crisis of industry integration, but he believes that the crisis is not from funds but technological changes. "Packaging technology changes, traditional packaging companies will face a crisis of survival." Yan Xiaoming said that the chip-level packaging technology is beginning to emerge in the industry. After the technology matures, upstream chip manufacturers may directly skip the package manufacturers to provide downstream application vendors. Lamp beads, the traditional package manufacturers in the middle will be "short-circuited." "The integration of chip manufacturers and packaging manufacturers is an inevitable trend in the industry." Xiao Xiaoming believes that some manufacturers have begun to try to integrate midstream tourism in the industry chain, and individual companies have even integrated the entire industry chain. For example, chip maker Tongfang (10.99, -0.04, -0.36%) recently acquired Hong Kong stock company Zhen Mingli and expanded downstream. Guan Yong believes that the real purpose of Tongfang’s acquisition of Zhen Mingli is to look at the company’s sales channels in overseas markets. The company’s lighting products once accounted for 50% of overseas markets. When talking about the US market, Guan Yong said frankly: "The US sales channel is mainly supermarkets, and domestic brands are difficult to enter the US." At present, in the US market, the old lighting brands such as Philips and Osram are still relatively strong, and LED lighting companies are also showing sharp results. More prominent. "Domestic enterprises enter the US market, mainly based on OEM." Zhang Xiaofei believes that the OEM model is the process of transferring LED lighting production capacity to China. Although the profit margin is low, there is still room.