Construction Machinery: 1~2 Months Slowdown Seeking a Breakthrough

In the context of slowing domestic demand and intensifying competition this year, overall industrial profits have fallen, and the growth rate of the construction machinery industry has also slowed.

Industry growth from January to February 7.47%

According to the latest statistics released by the National Bureau of Statistics, from January to February, the industrial enterprises above designated size realized profits of 606 billion yuan, a decrease of 5.2% year-on-year. Of the 41 industrial categories, profit from 23 industries increased year-on-year, and 14 industries declined. Among them, the general equipment manufacturing industry related to the machinery industry decreased by 4.6%, the automobile manufacturing industry decreased by 6.5%, and the electrical machinery and equipment manufacturing industry decreased by 3.4%.

According to the statistics from the China Machinery Industry Federation, the growth rate of mechanical industry production and sales from January to February all fell sharply compared to the same period of last year. The growth rate of production and sales was only above 11%. At the same time, the growth rate of construction machinery production was lower than the average level of the entire machinery industry, which was 7.47%, which was 51.01% lower than the same period of last year. According to statistics from the China National Machinery Industry Federation on the production of 120 main products of the national machinery industry, there are 52 kinds of products that have decreased in output compared with last year, accounting for 43.33% of the reported products. Among them, the growth rates of products related to the construction machinery industry, such as excavators and loaders, fell by more than 60 percentage points.

In addition, the statistics from the China Construction Machinery Industry Association further showed that sales of excavators, loaders, bulldozers, and road rollers decreased by 53.1%, 49.8%, 66.6%, and 53.3% year-on-year in January, respectively, and the ring data decreased by 38.5% and 64.3 respectively. %, 18.7%, and 35.0%.

In response to this situation, the Deputy Secretary-General of the China Construction Machinery Industry Association, Yu Hao, said in an interview with the China Industry News that the construction machinery industry had a high amount of production and sales in January and February of last year, and this year's year-on-year decline was also relative to last year's data. . Some large companies in the industry still have a good business situation for some products this year.

Another industry survey showed that customers’ enthusiasm for purchasing construction machinery products was not high in February, and there was a clear wait-and-see sentiment. Some customers used short-term leases or purchased two mobile phones to supplement equipment. This phenomenon shows that customers are not optimistic about the project's prospects, and gradually value the project's return on investment, to a certain extent, affect the sales of new aircraft. In addition, from the perspective of customer repayments in January and February, it is the worst in recent years, and many customers are unable to repay the loan. Delaying repayment is very common.

Despite this, the Chairman of the China Construction Machinery Industry Association, Jun Jun, expressed his optimism at the “2011 China Construction Machinery Annual Product TOP50” award ceremony on March 27th: “Although the market has not shown any obvious improvement, However, the overall judgment is that in the coming period, the driving force behind the country’s economic growth will remain strong, and China’s construction machinery industry will still face valuable development opportunities.”

Looking for growth, Sany works as a leading company for excavator manufacturing, and its performance in 2011 was remarkable. The annual sales of excavators reached 20,614 units, with a market share of 12.3%, which was 0.3% higher than Komatsu and ranked first in the industry. The general manager of Sany Heavy Machinery Marketing Co., Ltd. is full of confidence to Ruian on the local excavator: In 2011, the domestic brand hydraulic excavator's market share was close to 40%, and local brands could achieve such performance, indicating that the domestic brand technology has been fully improved. Has been recognized by the market. This year, the market share of local excavator brands is expected to reach more than 50%. Therefore, he said: “Thirty-one must compete globally with the best excavator manufacturers in the world. The conditions and timing are ripe. We have complete confidence and strength to globally reflect the charm of Chinese manufacturing.”

When comparing all-terrain cranes with crawler cranes, there are two different sounds from the industry. According to Liu Munan, assistant president of Sany Group and vice president of the Sanyi Crane Research Institute, all-terrain cranes will dominate. Compared with crawler cranes, all-terrain cranes have a strong concentration. It has lower requirements for the width and slope of the road. “With the mature application of the technology of the core power products of the Sany Superpower, and the serialization of the three-ton tonnage cranes, I believe that in the field of hoisting in the next few years, the operational efficiency of all-terrain cranes and the advantages of road site requirements will become more apparent. ”

Luo Kai, general manager of Zoomlion Construction Crane Manufacturing Co., Ltd. carried out arguments on different points of view from three aspects: First, China's crawler cranes have achieved rapid development over the past 10 years, and have passed through 40 years of development in Europe, America and Japan. Create a batch of manufacturing companies that are miracles. This is enough to prove that Chinese manufacturing has a strong ability to innovate, and Zoomlion can proudly say that it is a very important part of it. Second, due to the actual needs of industry customers and the country's economic construction needs, especially the needs of nuclear power, energy, chemicals, and marine engineering, higher requirements have been placed on the demand for large-tonnage crawler cranes. Third, when manufacturing companies effectively combine service responsibilities with manufacturing, there is no limit to the creative ability of crawler cranes. Zoomlion has the ability to continuously launch larger-tonnage crawler cranes.

Shandong Lingong will focus this year's business on energy-saving products. Yao Jinjun, deputy general manager of Shandong Lingong Construction Machinery Co., Ltd. and general manager of marketing company, stated that Shandong Lingong is committed to energy-saving products, providing customers with the best economic and cost-effective products and services, and contributing their own energy saving and emission reduction the power of. He also explained the hybrid and energy-saving engineering machinery products developed by the company. He said: “Shandong Lingong's first-generation product was released in 2009. At that time, comprehensive energy saving was estimated to be more than 10%. In 2011, the second-generation product was released in Tangshan. After being put into the market, it was verified by consumers and integrated energy saving. More than %.This shows that through the improvement of technology, it will be able to achieve a better target for energy conservation, and consumers can also save energy consumption.In the future, “Shandong Lingong will further increase the application of energy-saving technologies and products. Investment efforts have made the third-generation energy-saving products come out as soon as possible," Yao Jinjun declared.

Increase the export ratio In recent years, with the rapid development of China's construction machinery industry, its market size has accounted for half of the world. The full competition in the local market has led to the search for development overseas and has become a direction for Chinese construction machinery manufacturers.

Since the beginning of this year, various news about product exports have been circulating in the industry. Recently, two sets of 180 environmental protection mixing stations in Sanya competed successfully in Qatar's New Port, which was the first time that the product was exported overseas. Zoomlion Concrete Machinery's first 40m jib pump truck debuted in Burma and officially delivered to customers. This is the longest jib pump truck in Myanmar. Shantui SER22, the first rotary drilling rig exported by Shantui Machinery Co., Ltd., was recently shipped to Singapore in Tianjin Newport.

In addition, China's construction machinery manufacturers continue to explore overseas restructuring and mergers. In January this year, Sany Heavy Industry acquired Germany's Putzmeister, Germany's concrete pump truck giant, for 360 million euros. The overseas acquisitions this year also include Guangxi Liugong’s RMB 335 million acquisition of Polish HSW and Shandong Heavy Industry’s acquisition of Italy’s Ferretti. At the same time, XCMG also said that it is actively seeking a larger-scale overseas mergers and acquisitions.

However, in general, the current level of internationalization of domestic construction machinery companies is not high. In the first half of 2011, Xugong Machinery's overseas revenue accounted for 13.9% of total sales, Liugong 9%, Zoomlion 4.2%, and Sany Heavy Industry 3.89%. This provides China's construction machinery manufacturers to increase their share of exports, providing operating space. Industry insiders expect that there will be larger, bolder overseas mergers and acquisitions this year. In the next 3 to 4 years, most of the major construction machinery manufacturers in China will increase their overseas operating revenue from 10% to 30%.