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China’s car ownership has exceeded 100 million, and the Chinese automobile aftermarket has an output value of approximately 400 billion yuan in 2011. It is expected that it will reach 700 billion yuan by 2015, which is a huge cake. Bosch Germany, the world's largest supplier of automotive parts, does not ignore this market.
On March 20th, the new plant of Bosch Automotive Components (Nanjing) Co., Ltd. was formally announced and put into operation. The total investment of the new plant exceeded RMB 1.1 billion. The plant has an annual production capacity of more than 100 million spark plugs, making it the largest spark plug of the Bosch Group. Manufacturing base. In addition to spark plugs, the new plant will manufacture 80 million brake pads and 25,000 inspection devices each year, making it a new R&D base for brake components and testing equipment in the aftermarket of Bosch Automotive.
People in Bosch Automotive's aftermarket segment said that with the continuous increase in the number of Chinese cars, China's auto aftermarket will usher in a rare opportunity for development. The completion of the new plant will increase the production capacity of Bosch Automotive's after-sales business and effectively integrate related products. The layout of the line in China.
In order to maintain its leading position in the auto parts industry, Bosch Germany has played a combination of strategies for the aftermarket. In addition to the construction of the production plant, the Bosch Automotive Aftermarket Business Unit officially completed the acquisition of Taiwan's Yanghong Group in December 2011 and is Bosch's major investment in automotive air-conditioning product lines.
Bosch is rapidly expanding its service network. At present, more than 1,000 companies have been established in China, and this year it plans to start developing at a rate of 200 stores per year, reaching 2,000 in 2015. In addition, Bosch also develops its own direct-operated stores in large cities.
It is not just Bosch that regards China's after-sales market, Delphi, an auto parts business from the United States, has also deployed product lines and dealer channels in the aftermarket. It is understood that Delphi has five major product lines in the aftermarket, including automotive electronics, heat exchange systems, repairs and maintenance, fuel injectors, and filters.
At the same time, turbocharger provider Honeywell also deployed to the aftermarket. To some extent, multinational auto parts suppliers are adjusting their tactics in the Chinese market and their focus has begun to tilt toward the aftermarket.
The phenomenon of "bad money driving good money" is widespread in the automotive aftermarket. This is also the paradox that multinational parts companies have to face. “The more high-end, good-quality products, the more they can't sell to the end market. And the demand in the end market is met by many companies that produce counterfeit original parts. According to Frost & Sullivan Consulting Company, counterfeit auto parts are global Sales are estimated to reach 45 billion U.S. dollars (307 billion yuan), which is several times more than the 82 billion yuan in 2008. According to the Japan Automobile Parts Association, 83% of the global counterfeit products are located in China, said Chen Wenkai, president of Gasgoo.com.cn.