·Bentley will produce small SUVs to attack China's "low price" market

After the launch of the first SUV model, the company's global order sales increased from 3,600 to 5,500, and the long-term order volume continued to rise. In the domestic market, after the official launch of the Tianyue SUV, 55 units of the limited-edition model with a price of 4.8 million were quickly sold out, showing the consumer's enthusiasm for the ultra-luxury SUV. In this regard, Bentley has planned to launch a "small" SUV to further expand the product line.

Recently, Netcom's exclusive strategic cooperation British media AutoCar reported: Bentley will launch a "small-sized" SUV product positioned below Timor, is expected to be released in 2017 and subsequently listed. The new car will be built on the Volkswagen Group MLB Evo platform and has a variety of powertrains to choose from. The estimated price range of Bentley “small” SUV is in the range of RMB 2 million to RMB 3 million. After the listing, it will be different from the SUV market with a price of 398-4.8 million. The “small” SUV is mainly low in China. Price" ultra-luxury product market.

Bentley will launch its second SUV in 2017, positioning itself as “miniaturization”

Bentley's global sales in 2015 were 10,100 units, down 5.6% year-on-year. However, after the launch of the first SUV, the order has exceeded the global target sales forecast for 2020, and the launch of the SUV model is an important support point for Bentley sales growth. Previously, Bentley Motors Chairman and CEO Wolfgang Dürheimer said that Bentley's first SUV will focus on building more future cars, including the second SUV, which is positioned in a small size. Turn. In order to differentiate from the large SUV, the second SUV is positioned at a lower level, but the so-called miniaturization of Du Fu is a medium-sized SUV. Bentley's new SUV model will be launched in 2017. After the launch, it will open up the ultra-luxury brand mid-size SUV market segment and enhance Bentley's market competitiveness.

Bentley "small" SUV models will be built at Crewe headquarters based on the MLB-Evo platform

The new "small" SUV will be commissioned at Bentley's new manufacturing facility in Crewe, England, and will be built on the Volkswagen Group's MLB Evo platform. The models born on this platform include the Porsche Macan and the new Audi Q5. The Volkswagen Group's modular platform sharing strategy will save a lot of research and development costs for new cars while reducing development time. The MLB Evo platform adopts a vertical engine structure layout. This design can fully enhance the leg space of the front passengers under the condition of the same length of the vehicle, and shift the center of gravity of the vehicle backwards to achieve the best balance. Bentley's new SUV is expected to be made of lightweight materials such as aluminum alloy and carbon fiber composite materials, which can reduce the weight of the vehicle and reduce fuel consumption while ensuring the rigidity of the vehicle.

Bentley will provide four powertrains for the new "small" SUV models

In terms of power, Bentley will provide four powertrains for the "small" SUV, including a 6.0-liter 12-cylinder petrol booster engine, a 4.0-liter 8-cylinder petrol booster engine, and a diesel engine and hybrid system. The 6.0-liter W12 twin-turbo engine has a maximum power of 447 kW and a peak torque of 900 Nm. The 4.0-liter V8 twin-turbo engine is also currently used on the speeding model with a maximum power of 373 kW and peak torque. 660 Nm. In addition, plug-in hybrid models will be launched after the launch of the new car.

Bentley's sales in 2015 fell year-on-year after the launch of the "small" SUV will boost its performance

In 2015, Bentley's global sales decreased by 5.6% year-on-year, but the delivery of 10,100 new cars is still over 10,000. However, its sales volume in China has dropped to a large extent, reaching 36.9%, with an annual delivery of only 1,615 units. The decline in Bentley's performance in China is also one of the important factors contributing to its negative global sales growth. In October last year, the new car Tianyue SUV was officially launched in China, and its order sales increased rapidly in the short term. Bentley's second SUV model will open up the ultra-luxury brand mid-size SUV segment, and with the arrival of new cars, it will help Bentley's sales in China increase significantly.

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