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2017 LED industry competition intensifies indoor intelligent lighting into a trend
With the arrival of the era of universal perception and intelligent interconnection, the demand for intelligent streetlight interconnection has become more and more vigorous. According to a data from the relevant research structure, by 2025, the market space for smart streetlight renovation will reach 9.1 billion US dollars. With the arrival of the era of universal perception and intelligent interconnection, the demand for intelligent streetlight interconnection has become more and more vigorous. According to a data from the relevant research structure, by 2025, the market space for smart streetlight renovation will reach 9.1 billion US dollars. In recent years, with the recovery of the global economic situation and the development of China's LED industry, more and more enterprises are sailing overseas, and the LED industry is highly competitive. With the improvement of technology, production efficiency is improved, and product cost reduction provides space for price decline. At the same time, the homogenization of domestic LED products is serious. In order to expand market share, price wars are still an important means for major enterprises to win market. Although LED lighting demand continues to rise and largely replace traditional lighting applications, oversupply has caused the average LED unit price to decline. Due to the low added value of products, it is more and more difficult for domestic export enterprises to enter Europe and the United States. In recent years, domestic enterprises have been exploring emerging markets, including some relatively backward areas. However, in fact, those countries with poor lighting applications and lower LED penetration are often the best places to seize the market. But in the long run, domestic companies want to be invincible and have to rely on technology to win. LED street light penetration rate is close to 40% in 2017. Intelligent street lamp encounters challenges With the improvement of LED chip and driving power technology, the problem of heat dissipation, light decay, power supply and other problems of LED street lamps is solved, and the continuous rapid decline in price has improved the LED street lamps. Value for money. Domestic LED street lamps gradually replaced traditional street lamps as the main force for newly installed street lamps. At the same time, the intelligent control features of LED street lamps in the future have strengthened the advantages of LED street lamps. Under the current background of energy saving and emission reduction, local governments have widely promoted LED street lighting products. With the Chinese government subsidies have been withdrawn, and the street lighting renovation in the coastal developed areas is nearing completion, China's LED street lighting renovation will enter a stage of sound and steady growth, and the overseas market is gradually becoming the driving force for future growth. According to the research data of GGII, the domestic LED market has reached a total of 9.46 billion in 2016, a year-on-year increase of 15.4% . At the same time, the smart city has gradually entered the stage of substantive construction from concept exploration. With the accelerated development of smart city construction and the wide application of new generation information technology such as Internet of Things and cloud computing, the construction of intelligent street lamps will usher in rapid development opportunities. It is estimated that by 2020, the penetration rate of China's LED intelligent street lamp market will increase to about 40%. Intelligent lighting is no longer unwarranted. The future of smart lighting in the field of LED lighting has been hot for many years. However, in the past few years, smart lighting has been a lot of thunder and heavy rain, mainly reflected in the fact that the domestic intelligent lighting industry has not yet formed a certain scale, the market acceptance is low, and the intelligent lighting technology is not mature. By 2017, this situation has changed a lot. Intelligent lighting is no longer inconspicuous, and the intelligent lighting standing at the vent is even more infinite. Recalling the past few years, the term intelligent has once become a hot vocabulary for the discussion of the LED lighting industry. Many LED lighting electricians have tried the water smart field, and dealers have begun to pay attention to smart products and their market demand, profitability, etc. The majority of LED lighting manufacturers seem to smell the wonderful money scene in the field of intelligent lighting (home). Although the LED lighting electrician enterprise is striving to explore and try, the intelligent lighting (home) enterprises with outstanding performance have not appeared, and the popularity of the intelligent lighting (home) market is not satisfactory. But the good news is that in 2017, the situation has changed. People can see that smart lighting (home) has already stood on the cusp and waited for the flight! In 2017, Internet+ also quickly became a tool for the transformation and upgrading of the LED lighting electrician industry. Under the huge market potential, cross-border giants such as Huawei, Haier, Midea and Xiaomi have entered the field of intelligent lighting (home) and attracted a lot of capital and innovative technology. Intelligent lighting (home) has rapidly matured. In addition, in the LED lighting industry, traditional giants such as Hongyan, Op, NVC, Sanxiong Aurora and Jinli actively deploy smart lighting (home) industries, which are more focused on intelligent lighting technology based on the original advantages of LED lighting and electrician. R&D is now at the forefront of the development of smart lighting (home). In 2017, China's LED packaging market will grow by 16% year-on-year. According to the TGII, the scale of China's LED packaging market increased from 64.4 billion yuan in 2015 to 73.7 billion yuan, a year-on-year increase of 14%. In 2017, driven by the LED application market, especially the LED lighting market recovery and strong demand in the niche market, it is expected that China's LED packaging market will reach 87 billion yuan in 2017, an increase of 16%. In the next few years, the output value of China's LED packaging industry will maintain a growth rate of 13%-15%. It is expected that the scale of China's LED packaging will further increase to RMB 128.8 billion in 2020. In 2016, the LED industry began to recover. The average selling price of LED packaging products stabilized and slightly adjusted. We judged that the price decline of subsequent LED packaging products slowed down. According to statistics from the Institute of Advanced Industrial Research and Development LED Research, the number of LED packages in China reached 114.41 billion in 2016, a year-on-year increase of 25%. It is estimated that the output of China's LED packaging will reach 13 in42 billion in 2017. In the next few years, the growth rate of China's LED packaging production will slow down, showing an increase of about 16%. By 2020, the number of LED packaging in China will reach 2,107.3 billion. Since 2010, China's LED package midstream has ushered in a high-speed investment period. Because of the lower barriers to entry, the overall LED package has a higher investment amount in the midstream. In particular, most SMEs have expanded rapidly during this period to seize the market. The production capacity of new investment enterprises and expansion enterprises was basically released in 2012-2014, and the compound growth rate of LED packaging products reached 50%. In 2015, the price of LED packaging products was almost swayed, and the gross profit of enterprises dropped sharply, nearly 1/ 5 packaging companies withdrew, LED packaging industry output growth began to pull back; in the second half of 2016, the LED packaging industry only bottomed out, many large companies such as Hongli Zhihui, Mulinsen, Guoxing Optoelectronics have expanded production capacity, LED packaging industry output value increased The speed of the descent slows down. In 2016, China's LED lighting applications accounted for over 60% of indoor lighting. China has become the world's leading LED application production base. According to the Gaogong LED Industry Research Institute (GGII) report, China's lighting applications entered a spiral period in 2016. Slowing down, the overall situation showed a steady upward trend. The data shows that the market size of LED downstream lighting applications is 245.4 billion yuan, a year-on-year increase of 16.60%, of which indoor lighting is 158.2 billion yuan, accounting for 64.46%, an increase of 33%. In 2016, while the LED indoor lighting developed rapidly, it also revealed some new trends: First, the global LED indoor lighting industry accelerated its transfer to China, domestic lighting companies expanded overseas, and foreign lighting companies contracted their fronts. Second, with the market Competition is fierce, corporate profits are thinning, and industry concentration has begun to increase. In the past two years, mergers and acquisitions in the industry have occurred dozens of times, and it has further intensified in 2017. Again, as people's demands for quality of life are getting higher and higher, indoor intelligent lighting gradually Become a trend.