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There are many smart home platforms. There are probably only two hands at home in the light. Well-known companies such as Haier U+, JD Micro, Alibaba, Wechat, Huawei HiLink, and so on, there are still many giants are still gearing up and eager to try. Unknown platforms will often appear one or two at exhibitions or news. There is not much to say here. However, the basic platform for doing this is at the stage of losing money and earning money. The strategy is usually a smart home layout.
Smart home products are more like a river breezes. Last year (June 2015) Jingdong and Taobaozhong products may not be finished in days and nights. There is a lot of cohabitation and giant grass roots abound. However, there are probably few people who live well now. According to inside sources of Jingdong crowdfunding, in the past year, as long as crowdfunding was well received in Angela, Angelo got financing. However, many of them have disappeared this year, especially grassroots. Venture family. Directly doing smart home hardware products is generally more pragmatic but also very difficult, the strategy is usually called marching.
No matter who is the platform or the product, at present nobody can prove which model is successful. The development of smart home has entered a bottleneck stage, and this stage gives us more to reflect on which model is more grounded.
How hard is the platform to make money and drink?
Over the years, there are many platforms that gradually disappear in front of your eyes. In the past few years, the Internet platform for group buying reached a maximum of nearly 10,000. However, there were only a few people who survived. There is also the surging O2O platform in recent years. After experiencing the fierce market crackdown last year, it gradually began to stop. There is also the P2P platform in the same path, and problems such as the boss's running away, illegal fund raising, and capital fracturing come one after another, leaving the already fragile Internet + financial model precarious. So, should we also torture, smart home this virtual platform fly it?
Of course, the previous mission of the smart home platform may not be the same as the platforms of group purchase, O2O and P2P. The emergence of the smart home platform is based on the need of a unified industry standard. Participants in the platform are also predominantly based on the enterprise. At the same time, they need to be able to access more devices. This is what the smart home platform needs to solve. However, the ultimate result will be the same. In the end, it will still face the public. During this period, there may be more honing than going directly to the public.
First of all, the platform must persuade the use of smart home hardware manufacturers is the first pass, but this difficulty is not an ordinary big. For small home appliance manufacturers, some of them really need a stable system platform as a support, as long as they concentrate on hardware, it is indeed convenient, and it may not be difficult to obtain support from small manufacturers. It may be difficult for a small manufacturer to choose a platform. The so-called one-time loss is an age-old hate. Choosing a platform is equivalent to choosing a camp. Once the platform cannot be recognized by the public, it will be difficult for this camp to survive. After all, the platform of the general industry will be soaring. After that, one or two may survive. The traditional giants of home appliance manufacturers may have more considerations. Whether or not to access third-party platforms will face various constraints. After all, the customer groups that have been established for many years will not be able to steal and use them casually. Consider more.
Secondly, no product on the platform is like a pavilion in the air. Even with the product, it may still face the same result. The platform without access to the product is a pavilion in the air. There is no need for much explanation here, but why is the product still the same? Many people may not understand it. The biggest bottleneck in smart homes is that products haven't been recognized by the public yet, so a good product is the key. After all, a platform is a virtual product. Accessing products is only the first step. Ultimately, it is the ultimate goal of the public users. In this process, Perhaps you make a first-rate platform, but most of them access defective products and ultimately lose the end user. Before there is no good product, the platform itself must be constrained by the product.
Again, the establishment of the platform was at the beginning of the loss of money, and it was only in the long run that the process lasted for a long time. It was impossible to predict how long the process lasted. It was not only that the money was burned, it was burned well, and patience was also The key, long-term unprofitable suffering is not so easy to spend. Although it may not be a problem for the giants, once the winners are decided, the failure means that the investment will be paid, and not all giants will be able to eat. The decision-making level of the enterprise has much determination and patience to fight this battle. The investment in the process is a question that every enterprise must consider carefully. Even if it wins the battle, the subsequent wool will have to wait for the pig to dig. If it fails to dig, it will eventually be difficult.
Is the product more grounded?
Relative to the platform, the product is more pragmatic, but it is not as simple as imagined. Since the launch of “Double Innovationâ€, a large number of “maker†type product teams have emerged in China. They have made many products that are bright and bright, but they are only eye-catching and have experienced the market in 2015. After the actual wave of baptism, most of them have died down by 2016.
The products made by many product teams only have innovations in some control methods. They think that adding some functions that were not available before the technology splicing is known as intelligence. In addition to the lack of resources, the products urgently need to enter the market quickly to withdraw funds or attract investment. The product greatly shortened the R&D cycle, resulting in a large number of homogenized and immature products on the market. The user experience is getting worse and worse, leaving the smart home market that has just opened the gap vulnerable.
So is the direction of smart home products wrong? Actually not! Only too many defective products are jammed in the smart home, making the wind difficult to understand. In fact, making products is the foundation for the development of smart homes. Without products, the platform is just a picture of cake. Smart home products are not stable, which is equivalent to the market as a very fragile basis for support. It is inevitable that the market will collapse or be difficult to rise.
In my opinion, in fact, the first to make a product that can not stop is the key to smart home success. Many products just make people come to the fore, but lack stability, the masses do not do a good job, curiosity drives impulse consumption, and if they do not continue to use demand, they will end up in the pan because the consumer market has not yet been cultivated. Was killed prematurely.
Why do so many giants do not first make products, but directly start to do the platform? It's just a strategy of retiring and networking, or changing the name to the so-called "top-level design." The platform is the top layer, and the product is the bottom layer. Because the products are not good at doing so, especially the products that you can't stop, so do the top level first. However, the prerequisite for the top-level design is that the bottom layer is already sufficiently basic. Not to make products only to do the platform will inevitably give people a suspicion of building a castle in the air, the ultimate platform depends on the success of the product, even more difficult than the product, to do a good job, a good foundation, a natural platform for natural success!
Some people say that today's smart home products are not accepted because it is not true intelligence. Is that really the case? It is not. At the very least, human beings have not realized full-featured artificial intelligence, and all intelligence is not real intelligence. As long as smart homes bring people security, convenience, comfort, etc., just like smart phones, they are not smart in the true sense of the word, but they are still unstoppable!
Smart home platform VS products make people unable to stop is the key to success!
To succeed in today's market, you must have two strategic assets: a product that you can't stop and an effective platform. The same is true of the smart home market. Therefore, some people are making products and some people are doing platforms. However, it is indeed worthwhile to consider carefully which of the following models will make smart homes more successful.