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Relevant industries are stimulating demand in the market The rubber belt industry is not large, but its users are all pillar industries of national economic development, such as steel, coal, cement, electricity, ports, building materials, and automobiles. Due to the rapid development of China's economy, the demand for steel, electricity, coal and other industries has also brought about good market opportunities for the rubber pipe belt industry.
According to Li Hong, secretary general of the China Rubber Industry Association's branch, the production of conveyor belts led by member companies last year was 180 million square meters, an increase of 42.96% over the previous year; hose 105 million standard meters, an increase of 22.35%; transmission belts 1.12 billion A meters , an increase of 62.1%. In addition, enterprises in the international market has also opened up the situation last year, exports of 19.915 million square meters of conveyor belts, an increase of 47.31% over the previous year; hose exports 14,544,500 standard meters, an increase of 12.94%; V belt exports 198 million A meters, an increase of 49.05% .
Judging from the development trend of related industries, rubber pipe belt market will continue to be optimistic this year. According to relevant calculations, the growth rate of steel consumption in 2008 was 12%; the power generation capacity will increase by 85 million kilowatts, an increase of 11.8% over the previous year; the coal demand will be about 2.74 billion tons; the cement growth will be 11% to 13%; For 10 million vehicles, the number of vehicles will reach 50 million. According to the forecast, the China Rubber Association (BAC) Section will predict that in 2008 the national conveyor belt output will reach 230 million square meters, the V-belt will reach 1.5 billion A meters, and the hose will reach 620 million standard meters. The demand for vehicle hoses will be more than 250 million standard meters.
The cost has risen sharply The market still needs to regulate and analyze the market trend this year. These CEOs believe that although the market demand is still growing, the cost pressure is increasing unprecedentedly, and the market still has many unpredictable changes, which brings great pressure on the company. First of all, raw material prices have risen sharply. The sharp increase in oil prices drove the rise in prices of synthetic rubber, carbon black, cord fabrics and rubber chemicals. The price of natural rubber remained high and the price of steel cords for conveyor belts had increased by 5,000 to 6,000 yuan. Second, the lagging effect of lower export tax rebate rate. The rubber pipe and tape industry can no longer use export tax rebates as a source of corporate profits. Third, the impact of the appreciation of the RMB exchange rate. Fourth, the rise in human costs. The implementation of the "Labor Contract Law" has greatly increased the company's labor costs. According to Bao Zhifang, general manager of Wuxi Baotong Belt Industry Co., Ltd., their per capita cost last year was 30,000 yuan, which will increase by 10% this year.
The other is market regulation and industry self-discipline. In the past two years, as large-scale rubber pipe belt companies have started to consciously regulate their own behaviors, and the China Rubber Industry Association insists on publicizing and recommending advantageous brands to the public, user companies have begun to change their attitudes of “big customers†and began to understand With the actual situation in the industry, it is no longer blindly fixing the price. The belt and tape market has greatly improved. However, due to the attractiveness of the market, a large number of new companies have entered the industry, the number of companies is large, the quality of products is uneven, and the competition between major roads and goods is fierce. The situation of non-standard bidding is still common. For example, the price of a stratified band is even 15 yuan per square meter. Such a low price quote is not enough for material costs. How to ensure quality? The non-standard market has greatly affected the efficiency of the company.
Strengthen industry self-regulation and increase brand efficiency Facing the problems in the industry, the bosses of these large enterprises are actively making suggestions for the sustainable development of the industry.
Meng Fanyou, chairman of Fuxin Huanyu Rubber (Group) Co., Ltd., believes that rubber belts are not a highly profitable industry. The company's profit margins are all below 10%, and there are already signs of oversupply. He suggested that industry associations should regularly publish the cost of belt products. This will not only allow companies that want to enter to see investment risks, but also allow users to understand the industry's cost situation and scientifically select reasonably priced products instead of blindly lower prices. Who used it. Feng Weimin, chairman of Shanxi Fenghuang Adhesive Tape Co., Ltd., suggested that the Association’s recommendation for users with good product quality and self-discipline should be fair and can effectively regulate the market.
According to Wang Weiqin, general manager of Yinhe Depu Tape Co., Ltd., adhesive tape companies should also start from product innovation to develop high value-added products such as low-wear, high-strength conveyor belts, tubular conveyor belts, and flame-retardant conveyor belts, thereby avoiding competition on the roads. He also suggested that service items should be added for users. Conveyor belt companies should increase communication with design agencies and use conveyor belts more scientifically. This can greatly reduce user costs and greatly benefit the reduction of resource consumption and energy conservation and emission reduction.
In addition, these bosses are most concerned about brand building. At present, the rubber pipe and tape industry already has V-belt products from Zhejiang Sanlux and Guizhou Dazhong, and the conveyor belt products from Zhejiang Shuangjian, Qingdao Oak Group, Fuxin Huanyu, Wuxi Baotong and Anhui Zhongyi are evaluated as Chinese famous brand products. Not only greatly enhanced the company’s product visibility and credibility, but also increased the status of the entire industry in the user's mind. Therefore, Shen Shuliang, chairman of the China Rubber and Chemicals Association, and chairman of Zhejiang Shuangjian Company, said that brand promotion and cultivation have been the first priority of this year's branch.
Fan Rende, secretary-general of the China Rubber Industry Association, also stated that this year the association must also increase its efforts in quality credit granting so as to truly improve product quality, expand brand-name product effects, reduce counterfeit and inferior products entering the market and protect consumer rights.
Rubber tube industry self-diagnosis seeks good
Although the increase in raw material prices and reduction in export tax rebate rate affected the industry's profit level, but driven by the development of related domestic industries, the rubber hose tape industry output and economic benefits increased significantly last year, and it is expected that the market will continue to grow steadily this year. However, at the Third China Large-Scale Enterprise Summit held in the industry last week, the managers of these large-scale domestic enterprises did not have their eyes full. They believe that although the market growth point in 2008 is obvious, companies still face high cost challenges and various potential risks. Market irregularities still exist. For this reason, the bosses of large-scale rubber belt companies have put forward suggestions for the scientific development of the industry, and reached consensus on new product development, industry self-discipline, and brand cultivation.