Interview with Chairman Gao Lijun of Aid Power Bearing

At present, China’s bearing industry ranks third in the world’s total in terms of industrial economic scale. Nearly 2,000 bearing companies, including sales of more than 5 million yuan in more than 900 companies, the number of the world's first.

Cangzhou City Power Bearing Co., Ltd. is among the top 900 companies. "BaiLi" brand bearings have a market share of 50% in similar products in the country, with an annual output value of nearly 100 million yuan. “Help” products have been listed by Yamaha and Honda as global buyers. At the same time, they have also been adopted by more than 30 famous motorcycle manufacturers such as Dachangjiang, Jianshe, Qianjiang, Zongshen, Lifan, Longxin, Jinan Qingqi, and Jialing. Why does Shengzhou help bearing companies produce such a large market? Is there an amazing secret behind success? The author entered the Cangzhou Zhuoli Bearing Co., Ltd. with the psychological exploration.

The 44-year-old Gao Dong looks gentle and wearing a pair of eyes. He expresses his tireless pursuit of the bearing industry and his understanding of the philosophy of life. When Mr. Gao spoke of himself, he said that I was an ordinary person. After graduating from the Canal Normal School in 1985, I worked at the Zhuozhou Winery. In 1992, I was affiliated with the bearing factory as deputy director. Since then, Mr. Gao has done Nearly 20 years. When talking about the product, Mr. Gao said, "Product is a carrier, it is alive! It carries a company's values! We make products is to use the product carrier to reflect its own value, people's values ​​determine the value orientation, the value of the decision Human actions, human actions determine the outcome. Each employee of the company has different values ​​and positions in different positions. We must place the actions of all employees under the leadership of the company's unified values, which is to satisfy the customers. The core needs of different periods! And these needs will have one and only one basis - product quality! Grasp the quality is to focus on life! Make them concentrate their energy and effort in our products, always bearing in mind the quality of the product Importance! The negligence of the quality of the product may cause harm to the user's life safety!"

Luzhou Xiali Bearing Co., Ltd. is located in Tianshan Road in the western suburbs of Chenzhou City, Jiangsu Province. The entrepreneurial spirit of “Being practical, honest, creative, and never-ending” is a striking and impressive feature in the company's hospital. Its predecessor was Xuzhou No. 2 Bearing Factory, and the state-owned Xuzhou No. 2 Bearing Factory was in the case of insolvency. The government required the company to be transformed into a company limited by shares. Since then, Gao Lijun’s shoulders had taken on the shoulders. Social and employee responsibilities.

When the author asked about the company's development process, Gao Dong recalled that at the time of restructuring, our company had only one OEM customer for Luoyang Beiyi. Later, the company had a new position on the product, and listed the "high-end host supporting products" as the main attack direction. From then on, the company embarked on a new road of development. Using a set of data, the company’s monthly production capacity was only 90,000 pieces. The monthly output is now about 4 million pieces. The current output is more than 40 times that of the original. The company strictly controls the quality while increasing the production volume. The strict control of quality has won the recognition of customers. It has always attracted global well-known companies such as HONDA and YAMAHA to settle in the company. It is even more gratifying that Europe's top Italian company Qiao company is very accredited to our products and global procurement has also settled in the "help" company. It laid the foundation for the smooth entry of the company's products into the European market.

Mr. Gao believes that there are two things that must be done to do anything. If a company wants to develop rapidly and healthily, it must dare to continuously innovate. The most important thing is to carry out management innovation and technological innovation! Therefore, the company not only introduced the advanced "TOC Restriction Management Theory", but also made a qualitative leap in its own management level. At the same time, the company also used its own market resources to establish a cooperative relationship with well-known R&D institutions in China and increased the number of related products. R & D, the company's products and international standards, shorten the gap with foreign countries, and strive to build a brand of the domestic bearing industry show. Mr. Gao believes that the company's entrepreneurial spirit “doing practical work and being honest” solves the problem of how to survive. “Dare to be innovative and never-ending” solves the problem of how to develop. It is the beacon of the company's advancement!

One must be down to earth, that is, doing things practically! Each of our company’s management personnel is demanding their own way. They often have to be on the ground and work with the workers to solve problems found in the production process.

I always believe that if managers are poorly managed in the office every day, only by going deep into the production floor to understand the real situation and solve problems in a timely and effective manner can the production be operated in an orderly and efficient manner. Because only the attention of managers is focused on the areas that need the most attention, the work efficiency of the company will be improved.

The second is to have honesty, which is honest life! If there is no honesty, honesty, customers do not believe you, such a business will not last long. It's just like the neighborhood, if you don’t tell the truth, everyone will not trust you, so it’s very important for a company’s development to “be practical and honest.” However, under the backdrop of rapid economic development and rapid acceleration of internationalization, China’s economy has become more and more connected with the world economy. It can be imagined that China’s future will be in a relatively high period of relatively high inflation during a relatively long period of time. The increase in labor costs and raw material costs is unavoidable and cannot be changed. Therefore, it is very difficult for companies to survive, let alone to develop. Relying on the above two points is not enough to deal with this situation, and we must continue to innovate! Constant progress!

At the end of the interview, when the author asked about plans for the company's future development, Gao Dong said that the development of the company is not about size, strength, but health! Now, our corporate managers are impetuous, and our employees are impetuous. This reflects that our society is generally impetuous. The reference to becoming bigger and stronger can be seen everywhere and can be heard at any time. This is dangerous! The manufacturing industry must tolerate loneliness, must be calm, and must calm down, with no distractions, careful, and bit by bit to do management and technology accumulation, so that they are healthy and healthy, so as to survive and develop! At the same time, Gao Dong also proposed a different development concept, reflecting his thinking about life and corporate vitality!

He said that the ultimate goal of doing business is to "do business"! After listening to the surprise of the author, but also greatly puzzled? Who doesn't want their company to be green? Do you look at the confused face of the author? Gao Dong’s faint smile explains: “A company is like life, and it is a matter of life. It is the same with companies. Even a century-old company will eventually The result of going to '垮', and '垮' and '垮' are different. Some companies' '垮' fell, it means bankruptcy, and it does not exist. And what I call '垮' more Contains another layer of meaning. '垮' is representative of the company's upgrading, corporate restructuring, corporate restructuring and other development 'growth'! In the 'fight' out of reborn, Phoenix Nirvana!" In the end, Gao Dong emphasized once again that to be a company is to be a man, and that only people who dare to constantly deny themselves can improve! Businesses can only dare to continue to 'follow' to healthy development!

Finally, the author hopes that Chairman Gao Lijun, like his own name, stands tall among the army of the bearing industry, helping the bearing industry to rotate easily.