December 22, 2024

Dongfeng's special vehicle sales in April before the sale of 1054 vehicles to complete the annual 50% target


In the first half of this year, the engineering vehicle division achieved breakthrough results in the special-purpose vehicle market. From January to April, the sales of special vehicles were 1,054 vehicles, which represented a year-on-year increase of 137%, and completed 50% of the annual target.

In recent years, special-purpose vehicles have developed rapidly, and the product categories of special-purpose vehicles have become increasingly rich and reasonable. The quality and technical level of products have been continuously improved, especially with the gradual implementation of industrial policies and the continuous improvement of industry standards and policies, such as highway construction, urban development, and energy consumption. With structural changes and the acceleration of key projects, the market for special vehicles has greater market demand and more room for development.

In order to catch the "fast track" for the development of special vehicles as soon as possible, at the beginning of the year, the Construction Vehicle Division chose to hold a special car business negotiation and product promotion meeting in the capital of special vehicles to seek more partners to enhance the use of special vehicles. Suizhou market share, and signed a cooperation agreement with more than 30 special vehicle manufacturers.

In response to the needs of the special vehicle market in Suizhou, the Construction Truck Division developed cement mixers, garbage trucks, chassis for hot water storage vehicles, and small tractors. Recently, the engineering vehicle division has launched the coach vehicle project.

According to the person in charge of the Special Vehicle Department, at present, the special vehicle sales of the engineering vehicle business unit is mainly based on chassis and direct sales. In order to continue to strengthen and expand the special-purpose vehicle market, special-purpose vehicle sales will be transformed from single chassis sales to sales of special-purpose vehicle vehicles, and various sales models such as direct sales, main sales, auxiliary sales, buyout sales, and vehicle sales will be implemented. The "three-step" strategy is based on Suizhou in the first quarter, facing Hubei, and Hubei in the second quarter, and facing the whole country. In the second half of the year, it cooperates with special vehicle factories and overseas business units to expand the sales of special vehicles to foreign markets, making the engineering vehicle division Special vehicles go out of the country.



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