Cummins: Growing up with Chinese OEMs in "Cooperation"

With the development of the Chinese auto industry in depth, the area in which foreign investment has entered the auto industry has been transferred from the entire vehicle to parts and components, and it is expected that in the process of the Chinese auto industry becoming more and more powerful, it will obtain benefits that are difficult to obtain in other regions. Cummins is a model for the development of multinational giants in China. On May 16, 2012, the third "Beijing International Road Transport, City Bus and Spare Parts Exhibition", Ms. Theodosia Rush, General Manager of Cummins Global Bus, was interviewed by reporters about Chinese OEM cooperation, school bus market, competitors, etc. The question answered a reporter's question.

Ms. Theodosia Rush, General Manager of Cummins Global Buses

Competition - driving greater success

When foreign-funded enterprises enter the local market, it goes without saying that they will encounter competition from local counterparts. Cummins, as the world's largest independent engine supplier, has its products spread all over the world, and it also encounters competition from local engine manufacturers. The local engine technology continues to advance and prices have advantages. How does Cummins deal with this problem?

Ms. Theodosia Rush said: “All markets in the world have strong rivals. It is the competition that has driven us. China’s engine manufacturing companies have made rapid progress. Not only emissions but technology have made great progress. Cummins In the development, not only the problem is solved, but also through the establishment of new benchmarks through technological innovation to create continuous advancement advantages.The value of Cummins engines lies not only in the engine itself, in the passenger car market, Cummins owns natural gas technology, traditional diesel Technology and strong manufacturing capabilities to meet customer needs, allowing customers to experience greater value from the fuel economy, reliability, and durability of Cummins engines."

Technological innovation is the primary factor of competition. Cummins’ technological superiority in the engine field is a key part of the company's global core competitiveness. For a long time, Cummins's power products are known for their high quality and technological leadership. They are committed to working with customers and partners to develop high-performance, low-emission engine products. The purpose is to continuously improve the overall performance of the vehicle to meet emission requirements, while continuously Reduce operating costs. At the same time, the localization of Cummins talent is also an important factor for the success of the company in the local area.

“Given the rapid progress of Chinese domestic engine companies, we must do better every day to better serve our customers and ensure the continuity of our business,” Ms Theodosia Rush said with a laugh.

Cooperation - grow together hand in hand

Ms. Theodosia Rush told reporters: “In 2011, Cummins’ global bus business revenue exceeded US$800 million, and the most important driving force of global bus business came from China. In 2012, the sales of global passenger car engines are expected to exceed 70,000 units. The passenger car market accounts for about 30% of Cummins global passenger car engine sales and this number is expected to increase to 40% in the next five years."

Cummins and Chinese OEMs have maintained a good relationship of cooperation. On May 16, 2012, Cummins’ new product launch event, supported by Cummins Xiamen and Cummins, was held at the Beijing International Bus Show and officially launched the Cummins ISF Light Gold Power. The prelude to the cooperation of Gold CoastCoast, the two sides are forging ahead into a high-end international market, and the two sides have ushered in a new milestone. In 2011, Cummins Engine helped Big Dragon to set a record for exporting to the European Union. In 2012, Cummins helped 34 Ankai double-decker tourist buses to export to the UK and will take on the glorious mission of tourists from all over the world visiting London during the Olympic Games.... There are countless examples. Ms. Theodosia Rush said: "Chinese OEMs are growing rapidly. Cummins will be a continuous technology leader and will always work hand-in-hand with Chinese OEMs to grow together."

Speaking of the school bus market, Ms. Theodosia Rush said: “The success of the Cummins engine market share in the American school bus market exceeds 60%. For the time being, it cannot be copied to the Chinese market. The safety of the school bus is very important, depending on the reliability of the engine. Now the Chinese market is The biggest reason why it is not widely used is the price issue.Next, Cummins will re-evaluate the school bus business and further cooperate with major OEMs in various fields such as service and warranty, hoping to find OEM companies that match the values ​​of Cummins brand to jointly develop the Chinese school bus market. Cummins will ensure value for money through a variety of ways."

Competition is inevitable. Cummins regards it as a driving force for success; cooperation, general trend, and Cummins will make its way to life. Cummins, who has always been committed to technological innovation, has taken the Chinese market to an increasingly important position. We are also looking forward to Cummins's future performance.

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