When the reporter visited the Shell Shanghai Technology Center, he found the answer: that is, attaching great importance to technology and innovation, as well as sparing no effort in localization. They practice the "China in China" strategy, using the best technology and products, to bring the market and customer groups closer together. Funds are used on the blade "Technological innovation is the core competitiveness of Shell Lubricants," Huang Aixi, general manager of Shell (Shanghai) Technology Co., Ltd., introduced to reporters. As the world’s largest lubricant producer and supplier for 10 consecutive years, Shell has invested more than US$1 billion in R&D per year, more than US$1.1 billion last year, and a team of more than 300 leading global experts has focused on the most advanced products. In the product showroom like the Lubricants Museum, the reporter saw a crystal-clear natural gas oil sample. With the world's leading natural gas oil and PurePlus technology, Shell transforms natural gas into “crystalâ€, which almost does not contain any common impurities in crude oil. Based on this, the unique power cleaning technology is added to create a lubricant product with superior cleaning protection performance. It is understood that Shell's PurePlus technology has continued research and development over 40 years and already has 3,500 patents, which is also a true magic weapon for them to dominate the market. In different types of special laboratories, the reporter saw technicians using various test and test equipment to conduct precise test analysis, observe the changes in film thickness and viscosity under different conditions, and reasonably arrange oil composition. They use exactly the same engine as the actual application, evaluate the top oil formulation, carefully measure the performance of the engine and the friction under a variety of conditions. Each test captures and measures more than 3 million data points. Finding hot spots and "pain points" In recent years, as the Chinese economy has entered the “new normalâ€, the development of the enterprise must be driven by innovation as its core driving force. Shell also proposed that only technological innovation, high-quality manufacturing, R&D and production of new products that meet the market demand and development trend in the new period can succeed in seizing the new round of high ground of technological competition, and increase the overall strength of the entire industry. Huang Aiyu introduced that Shell's R&D team in China not only has global leading experience, but also has an in-depth understanding of the needs of domestic industry customers. For example, with the acceleration of wind power generation in China every year, Shell technicians have conducted in-depth studies on wind power maintenance, especially lubrication, to provide lubricant solutions for China's first tens of millions of wind power bases. At the same time, it will also pay attention to the concept of maintenance cost and product performance in the life cycle of the wind turbine, and it will be highly praised by users. Heavy-duty transport customers expect the vehicles to operate at full capacity under severe conditions while still being able to operate efficiently, requiring fuel and lubricants to help them reduce overall operating costs, reduce vehicle maintenance costs, extend vehicle life, and reach the industry. Related standards. Shell's technical team uses innovation to meet customer needs, help them improve business productivity, and bring tangible benefits to customers. Tailored to customers Shell uses a unique 4D model product development system to tailor products based on customer needs. 4D is defined as Define, Design, Demonstrate and Develop. “In our case, the researchers do not simply do science and technology experiments, but also have the concept of sales. Special attention should be paid to the commercialization of the products.†Huang Aixi said that the oil experts and technical consultants of the technical center will be deeply involved in the research and development of the vehicles of the cooperative manufacturers. In the process of vehicle R&D, the performance of lubricating oil is constantly tested to provide manufacturers with "tailor-made" solutions. Many well-known car manufacturers will invite Shell's oil experts when they research and develop new cars. According to the characteristics of the cars, they will customize their own lubricant products. It is reported that Shell is currently working with Geely Automobile to develop lubricants and transmission fluids for the next generation of highly efficient engines. At the training center, a foreign expert is currently training dozens of dealers from Pakistan on “Technology Day†activities. It is reported that the Shell Shanghai Technical Center not only guides the technicians to “go out†to the market, but also “invites customers, community residents and students†to promote the awareness of the company and the brand while carrying out popular science propaganda. The frequency of visits of nearly 1,000 visitors each year effectively combines the most advanced technologies and products, the most extensive market space, and the most persuasive brand publicity. Prepainted Steel Coil,Color Coated Steel Coil,Color Coated Steel Coils,Prepainted Steel Coils,Color Coated Steel Sheet In Coil Shandong Rizhaoxin Metal Products Co., Ltd. , https://www.changyimetal.com
Shell Lubricant R&D Center
Why Shell Oil ranks No. 1 globally for 10 consecutive years
China is currently the second largest lubricant market in the world after the United States. In this big market, Shell has occupied the "boss" position for seven consecutive years. What's the secret behind it?