December 23, 2024

The "Internet +" era lighting dealers are trapped and changed

Under the wave of the times, the lighting industry has gradually entered a period of deep adjustment, and the LED lighting market has matured. However, market competition is still ubiquitous and even intensified. For example, more than half of this year, many dealers admitted that the LED lighting market in the first half of the year was not as good as expected. Under the influence of various factors, they were saddened by the days. In China, dealers are a very special group with unique business values ​​that are difficult to replace in the short term. In the era of the lighting industry or the channel is king, the days of dealers have lived very moist; in today's Internet age, dealers often face difficult choices to stay or leave. Such great changes have caused dealers to lose their positions in a fog. Some people have to succumb to the competition stage of the industry. Some people stay hard and survive. Only a small number of people have seized the pulse of the times and found it. A new way out. Dealers encounter difficulties and face challenges. Dealers used to be an indispensable bridge between manufacturers and retail terminals. Especially in the face of a large and diverse market like China, there are not only more market levels, but also between different regions and urban and rural areas. A big difference is that there is a unique kind of interdependence between the manufacturers, and the interests are not completely consistent. However, the current difficulties faced by dealers can be said to be the inevitable result of economic and technological development: The first is the impact of the economic downturn. As China's economy enters a new normal, all walks of life show a lack of growth, LED lighting market demand growth slowdown, gross profit margins decline, sales decline, etc., the era of sales and profits have come to an end. The second is the Internet + era, the information revolution is rapidly spreading from the C end to the B end, and the traditional channel path is being reconstructed. The attack of the B-end e-commerce is a complete revolution of the traditional channels of the lighting industry. It adheres to the concept of de-intermediation and poses an unprecedented impact on traditional dealers. At the beginning of the year, Alibaba held a global B2B ecological summit in Yunqi Town, Hangzhou, and launched a high-profile 100-city store plan and 1688 service provider project to re-lay the B2B market. Then Jingdong Group also held an annual meeting, saying that Jingdong will be in 2016. The launch of the new channel business unit, paving three large networks to focus on creating fresh business and international business. The B-end e-commerce represented by Ali and JD.com is devastating for traditional dealers. Their mode is to bypass all intermediate links from the manufacturer to the terminal, directly control the terminal, and take the dealer instead. The third is the rising operating costs. In recent years, domestic prices have gradually increased. Not only have rents rise year by year, labor costs have become higher and higher, and management costs have gradually increased with the expansion of corporate scale. In addition, in the face of the decline in sales, manufacturers are also beginning to pressurize, and the requirements for dealers are more demanding. As a result, the dealers sandwiched between the manufacturer and the terminal have become more and more difficult due to various reasons. Dealers realize the trend of transformation With the rapid development of Internet + and the gradual transparency of information, all commercial factors will be reconstructed, including the channel will also accept the transformation of the Internet, the dealer transformation is an urgent task. Through the transformation of the Internet, dealers can find their irreplaceable value even in the Internet+ era.

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Continuous casting slabs or primary rolling slabs are used as raw materials, heated by a stepping furnace, and dephosphorized by high-pressure water, and then enter the roughing mill. The rough rolling material is cut through the head, tail, and then into the finishing mill, and computer-controlled rolling is carried out. After the final rolling, it will go through laminar cooling (computer-controlled cooling rate) and take-up by the coiler to become a straight hair coil. The head and tail of straight hair curls tend to be tongue-shaped and fish-tailed, with poor thickness and width accuracy, and often have wavy, folded, tower-shaped and other defects on the edges. The coil is heavier and the inner diameter of the Steel Coil is 760mm. (Generally used in the pipe-making industry.) After straightening the hair through the cutting head, tail cutting, trimming and multi-pass straightening and smoothing finishing lines, and then cutting or re-rolling, it becomes: hot rolling Steel plates, flat hot rolled steel coils, slitting tapes and other products. If the hot-rolled finishing coil is pickled to remove scale and coated with oil, it will become a hot-rolled pickled coil.

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