The export volume of cars is not as far away as the Chinese cars exported from India and other countries.

In 2010, China's auto production and sales exceeded the highest level in the history of the world’s automobiles and ranked first in the world. However, at the same time, there may be a figure that many people do not know, that is, the export volume of China’s automobiles is at the lowest level among the major producing countries in the world. The two "most" words do not seem to be coordinated, but the facts. The hidden issues are worth pondering.

The world’s lowest proportion of exporters recently learned from the China Association of Automobile Manufacturers that in 2010, China’s total automobile production reached 18.2647 million vehicles, ranking the first in the world. However, the export volume was only 549,900. It has not yet recovered to the level of 2008 and increased from the quarter. It is also faster than the rapid growth before 2007. The export volume of automobiles only accounts for 2.98% of the total output. This proportion is among the lowest in the world's major automobile manufacturers. It not only fails to reach the level of Japan, Germany, South Korea and other major auto export countries, but also does not reach the booming local markets such as Thailand, India, and Brazil. Developing country.

It is understood that Germany's export volume in 2010 was 4.245.4 million units, accounting for 76.29% of the output; Japan's exports amounted to 4,370,800 units from January to November 2010; South Korea's 2010 exports totaled 2,711,500 units; Thailand 2010 The annual export volume forecast is 907,000 units (data not disclosed), and it is expected to reach 970,000 to 1.015 million units in 2011; India, which is also a BRIC country, has continued to increase its export volume in recent years, from April 2009 to 2010. In March, the country’s export volume reached 1,804,600, a year-on-year increase of 17.90%. Officials from the Ministry of Heavy Industry have predicted that in the fiscal year 2010-2011, Indian auto exports will increase by another 10% to 15%.

Although Brazil's auto exports are not as much as India, its share of production is higher than that of India and higher than that of China. From 2008 to 2010, Brazil’s automobile exports were 734,600, 475,300 and 765,700, respectively, which accounted for 22.84%, 14.93% and 21.04% of the output, respectively.

Although China's exports have not performed well, they have performed outstandingly in the import of automobiles. From January to December 2010, China's total vehicle imports (including chassis) totaled 813,345 vehicles, a year-on-year increase of 93%, which was the highest period of import explosion in the past 10 years. The quarterly trend continues to show a rising trend. In the fourth quarter of last year, imports reached the highest point of 220,000 vehicles.

The implementation of independent brand export strategy should be the key automobile industry is China's sunrise industry, is an important pillar industry of the national economy. Experts said that after rapid development in recent years, the export of automotive products has become an important component of China's automobile industry and an important carrier for transforming the growth mode of foreign trade. In response to the impact of the international financial crisis, in accordance with the overall requirements of “guarantee growth, expand domestic demand, and adjust structure”, the automobile industry restructuring and revitalization plan will be implemented to promote the sustainable and healthy development of China’s auto and component exports. The implementation of independent brand export strategy should be Focus.

At present, exports have become an important strategy for the development of independent car brands. The implementation of an independent brand export strategy is an important means to enhance the overall strength of China's auto industry and foster core competitiveness. It is an inevitable choice to transform the growth mode of foreign trade and optimize the structure of foreign trade development.

Experts said that with the high growth of imported cars in China, we have huge taxes and good international relations. The development of automobile exports lags far behind the overall level of development of export trade, and it also lags behind the national export expectations for the automotive industry. In the context of domestic autos being adjusted in 2011, the auto industry's exports need more support to improve the passive situation of auto exports.

Before going abroad, it was a general trend that the relevant person in charge of the Department of Mechanical and Electrical Industry of the Ministry of Commerce stated that the current situation will force our auto companies to accelerate the process of internationalization, that is, to accelerate the pace of exports. At the same time, the Ministry of Commerce will take active measures to promote automobile exports.

The responsible person stated that at present, the proportion of China’s auto and component products exports accounts for only 3% of the world’s total, while products such as laptops and other products have reached 60% of domestic production and become the world’s largest. Therefore, it is very necessary to speed up the internationalization of automotive products. Experts said that in the long run, as the domestic auto market becomes increasingly saturated, Chinese auto companies must open up overseas markets. In order to go global, Chinese autos must change their current low-cost strategies, increase the quality and brand value of Chinese cars, and establish a sound service network.

It is understood that during the “12th Five-Year Plan” period, China’s manufacturing industry, including automobiles, is facing a profound change in its environment. The advantage of relying on low-cost and scale expansion will be terminated. In addition, technical trade barriers in international trade have now extended from developed countries to developing countries, extending from individual countries to multiple countries, and extending from some simple tariff measures to technical standards, extending from the low end of the product. To the high end, this is also a very big factor affecting the export of our products. These current conditions all indicate that although Chinese car companies are “going out” despite the future trend, the difficulties they face are becoming more and more complicated. However, as of now, some related policies issued by the Ministry of Commerce are all oriented, and specific requirements for after-sales services, accessories, export order management, etc. urgently need to be refined, and some more instructive policies need to be introduced.

Need for a clear and comprehensive overseas strategy Dong Yang, executive vice president and secretary-general of the China Automobile Industry Association, said that Chinese auto manufacturers need a clear and comprehensive overseas strategy. We should consider the importance of product exports and overseas investment. We must learn how large foreign companies enter China, carefully study and analyze the economic, political, and cultural conditions of the target markets for products and capital output, formulate strategies, improve products, and implement them in a win-win manner. We must pay attention to the output of products and capital that will benefit the people's lives and economic development of the target market and be consistent with the goals of the local government.

According to experts, in the new year, the Ministry of Commerce is ready to support several leading automobile companies and engage in pilot marketing network abroad, mainly to do a policy demonstration role, because if there is no marketing network, no brand, China's auto companies will simply There is no resistance. In addition, relevant measures will be adopted to regulate the export order and gradually raise the threshold in terms of export qualifications, so that products with excellent quality will go abroad smoothly.

It is understood that at present, there are some auto companies in China that have performed well in exports. For example, Great Wall Motor Company has been exporting for the first time to 14 years. The overseas market development process has always demonstrated a "steadiness". In China's automobiles, the export volume and export volume have been consistently ranked high for more than 10 consecutive years. In the past 14 years, Great Wall Motor has entered more than 100 countries in the European Union, Africa, the Americas, and Oceania, and has included three categories of Wind Jun pickup, Haval SUV, and Tengyi sedan on the export category.