Six factors affect the price of auto parts prices in the end when?

According to the analysis, the high price of accessories mentioned by most people currently refers to the high price of accessories for 4S dealerships and special service stations. One of the highlights of the 4S dealerships and special maintenance stations is that their parts are “original parts” or “original parts,” which means that these parts are identical to parts used in the entire vehicle. From the perspective of the entire vehicle price structure, parts and components account for about 70% of the market. The reduction in vehicle prices, a considerable proportion of which is achieved through the reduction of parts prices. Parts are purchased together with parts, so parts and parts have the same price reduction.

In this case, why the price of accessories has not been adjusted downwards with the reduction of vehicle prices? In general, the following six factors affect the price of auto parts: raw material suppliers, parts manufacturers, new entrants, aftermarket parts manufacturers, OEMs and consumers. In terms of raw material suppliers, the rise in the prices of raw materials such as domestic steel products has a certain negative impact; in the case of parts manufacturers, the imported parts are subject to a certain degree of cost increase due to the exchange rate, but on the other hand, the rapid increase in the sales volume of whole vehicles brings about batch production. Production will reduce the production cost of accessories, and at the same time, imported accessories will gradually be replaced by domestically-made ones, which will lead to a decrease in the cost of accessories. In terms of new entrants, international companies will continue to enter, and domestic capital in other industries will also favor this market gradually. The increase in investment will strengthen the competition in the accessories market, which will facilitate the downward adjustment of the price of accessories. In the aftermarket component manufacturers, the price level is significantly lower than that of the accessory manufacturers, but the quality has not yet been fully recognized by consumers. Although aftermarket component manufacturers will promote the downward adjustment of component prices, their promotion efforts will be weak.

Although the above factors affect the price of accessories, they are all weaker than the impact of vehicle manufacturers. From the current point of view, the parts manufacturers are mainly in accordance with the requirements of the vehicle factory, and the price of the parts of the 4S shop is also mainly determined by the vehicle manufacturer. However, when OEMs do not feel the pressure from consumers, they will lack the incentive to downgrade their prices. According to a survey of 10 major cities in China that consume cars, the proportion of users who purchase new cars for the first time is very high, about 70%. As a first-time car purchaser, due to lack of sufficient experience in car use, the factors considered as the most important factor in the purchase are listed as the penultimate third of the target of after-sales and after-sales service. It can be seen that the user’s use cost of the car includes the price of the accessories. Less attention. This led to a lack of motivation for OEMs to lower their prices.

Therefore, analysts believe that there is room for price cuts in car accessories prices, but when prices can be reduced depends on the maturity level of consumers and the fierce competition between vehicle manufacturers.

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