The Dongfeng Renault joint venture staged for 8 years has finally been branded as “openâ€. A piece of information obtained from a reporter can support the fact that Sanjiang Renault will sell its production and Dongfeng Renault. The data shows that Sanjiang Renault's intangible assets include site use rights, industrial property rights and proprietary technologies, and other intangible assets. Taking early 2012 as an example, the total amount of intangible assets was estimated at 204.952 million yuan, while the total assets of Sanjiang Renault was 91,697.11 million yuan, and the ratio of Sanjiang Renault's intangible assets to total assets was 22.36%. Huarong Securities analyst Zhao Yu analyzed the reporter. “According to the level of the entire automotive industry, Sanjiang Renault’s intangible assets account for a large proportion of the company’s overall assets. This is a reprieve for Sanjiang’s Renault in its “sell shell†negotiations. An embodiment of having more chips."
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On November 22nd, at the 2012 Guangzhou Auto Show, Chen Guozhang, CEO of Renault China, confirmed for the first time in an interview that Renault’s production quality with Dongfeng’s domestically produced projects will be backdoored by Sanjiang Renault and will no longer apply. At about the same time, news from the Dongfeng Group showed that the amount of investment reported by the Dongfeng Renault JV project to the National Development and Reform Commission was 6.5 billion yuan.
Although Sanjiang Renault Automobile Co., Ltd. (herein referred to as Sanjiang Renault), which has valuable production qualifications, is a party, it has rarely issued a voice. “Huaxia Times†reporter learned from the high-level executives of Sanjiang Renault that they were exclusively informed of Dongfeng Renault’s “backdoor†Sanjiang Renault-made domestic transaction details. After Dongfeng Motor acquired our (Sanjiang Renault) production qualification, we chose to transform into the engine of the Dongfeng Renault joint venture. , Transmission exclusive support factory."
At this point, Renault's domestic plans have all been exposed.
Backdoor Domestic
As a partner of the board, Sanjiang Renault apparently became the "most knowledgeable person." Sanjiang Renault, who had mastered the cooperation initiative, placed Renault’s backdoor details and processes on the table in the negotiations with Dongfeng Renault.
“Although we have stopped production, negotiations have never stopped. We have been maintaining communication with France (Renault).†The above-mentioned Sanjiang Renault executives confirmed the complexes with Renault. Currently, Sanjiang Renault has only 29 employees left behind. In the case of continuous losses, Sanjiang Renault not only failed to give up hope, but actively and optimistically put into negotiations, and finally "seeing the moon and seeing the moon."
As a negotiator for Sanjiang Renault, the aforementioned senior executive of Sanjiang Renault disclosed more details of negotiations. “In the negotiations, we have considered all possible cooperation methods, including starting new projects (provided by Renault headquarters), building new factories, and joining shares (Dongfeng Renault ) and to become a supporting provider. After a long time weighing, we abandoned other ideas, choose to do (Dongfeng Renault) supporting the new form of cooperation."
Today, the confirmation of Chen Guozhang makes the issue of Renault’s production qualification completely clear, which means that Renault’s localization process has been on the right track for years.
Domestic plans come to an end
With regard to Renault’s home-made siting, this reporter received news from Renault and Dongfeng that Renault’s domestic factories had settled in Wuhan. Informed sources disclosed that “beside the Dongfeng Passenger Vehicle factory, the Wuhan municipal government has already prepared a factory site for Renault.†In addition, Renault’s domestic production is tentatively scheduled for 2016, and domestic production capacity is expected to reach 200,000. -300,000 vehicles. In addition, Renault also said that the domestic will take the way to gradually cancel the import car business, "Immediately cancel all imports, a domestic model will stop importing a model, is such a plan." The above details have been completely formed The contents of the cooperation project between Renault and Dongfeng.
Although the contents of the cooperation project between Renault and Dongfeng have been almost fully exposed, Renault’s domestic issues are still proceeding step by step in the real implementation aspect. At present, the above-mentioned cooperation plan has been reported to the National Development and Reform Commission for consultation, and the dozens of people's negotiating team headed by Zhou Wenjie, deputy general manager of Dongfeng Motor, have basically completed their work.
Our reporter has been informed exclusively by Renault and Dongfeng that a joint venture company preparatory office has been set up to take full responsibility for the cooperation projects between Renault and Dongfeng. Renault insiders disclosed to this reporter that “in fact, as early as when both parties prepared letter of intent for cooperation, the preparation office for the establishment of a joint venture company was already on the agenda. However, due to the ongoing negotiation of production qualifications, the setup of the preparatory office was delayed. Now that the negotiations have come to fruition, the establishment of the preparatory office will make it easier for both sides to match."
In addition, Renault is also actively implementing the pre-launch of the sales network. It is understood that by the end of this year, the number of Renault dealers will reach 115, and it is ready to gradually sink sales channels to the second and third tier markets. “The current number of dealers in second and third-tier cities is about 80%. There will be more in the future,†said a person close to Renault China. Not surprisingly, the joint venture between Dongfeng and Renault will be passed before the end of this year. Renault executives said: "If you are optimistic, the approval will come out at the end of the year."