Pirelli Becomes Maserati Test Drive Roadshow Specified Tires

On the occasion of the Beijing Golden Autumn on October 17, 2010, the world-famous tire brand Pirelli partnered with the respectable model Maserati's “between following and dreaming...” – Maserati's 2010 test drive trip to Beijing. A number of Maserati VIP customers and media friends gathered at the Hyatt Regency Tianjin Jingjin New City to test the various models including the GranCabrio, and experienced the power of the super sports car created by Maserati and Pirelli together. The first stop of this test drive tour opened in Hangzhou on May 23, and after finally passing through Wuhan and Shenzhen, it finally arrived in Beijing. The Pirelli PZero tires with exceptionally high-performance driving feel will help the entire test drive, and the exclusive and exclusive Maserati “swords together” will bring more passion and speed to the Chinese consumers.

Strong and strong joint venture to create Italian passion The test drive, Maserati's full range of models will fully unveil Pengcheng, the first half of the Maserati in the first half of the year at the Beijing International Motor Show will shine in the new four-seater GranCabrio will also participate. A number of VIP clients and media friends from Maserati Beijing gathered at the Excelle Hotel and tried to drive Maserati’s various models. They first experienced the passion driven by the premium sports car brands and the high-performance tires Pirelli.

Pirelli is supporting its test drive with its ultra-high-performance flagship PZero tires. PZero tyres with 5 patents are the result of Pirelli's rich experience accumulating in the world's top track for over 100 years. It represents Pirelli's most advanced technology and research results. It is undoubtedly the designation of GranCabrio, the first four-seater roadster in the history of the Maserati brand. Tires. Whether it is a straight or curved road, this high-performance tire with superior grip gives Maserati great speed and power, so that every experienced driver on the test drive scene is not only excited by Maserati's strong impetus. , More convinced Pirelli tires agile brake response, excellent waterproof dripping ability, instant braking and many other outstanding performance.

Mr. Bai Bei, CEO of Pirelli Tire China, was very proud of this year's renewed cooperation with Maserati. He said: “The reunite with Maserati has consolidated Pirelli's leading position in the field of ultra-high performance tires. The strength of Pirelli and Maserati is The high-level sports car industry has brought many exciting classic models. We are very pleased to be able to continue our cooperation in the future of China's most important market. We hope that through this test drive, let more Chinese consumers feel that Pirelli is pursuing technological innovation and driving safety and will provide Chinese consumers with a caring and driving experience."

Years of cooperation to create the glory of the track is also immersed in the charming artistic atmosphere of Italy. As a sports car brand pursuing exquisite elegance and honor, Maserati's cooperation with Pirelli is ripe and has a long history. The technical cooperation between the two parties brought glory to Pirelli as early as 1933. Giuseppe Bally and his eight-cylinder racing Maserati won the French Grand Prix. The great Italian racing driver Fangio may be the best testimony of Pirelli's cooperation with Maserati. In 1954 and 1957, he took F1 world championships by driving a Maserati equipped with Pirelli tyres twice.

In addition, Pirelli Tire is also the exclusive tire supplier for the Maserati Trophy series. Due to the continued support of Pirelli, the Maserati Cup has developed into one of the most well-known events in the global single-brand event, while Maserati participates in the United States Grand-Am. The series, the Italian GT Championship, the Spa 24 Hours Endurance Race, the FIAGT Championship and so on have all achieved brilliant results with the ultra high performance of Pirelli. I believe that this year's test drive in mainland China will continue the perfect cooperation between the two, allowing more Chinese consumers to experience the passion driven by Pirelli and Maserati to appreciate the unique charm of Italy.

Win-win cooperation to open up the Chinese market With the development of the internationalization of Pirelli and Maserati, the cooperation between the two parties is further deepening in the Chinese market. In February of this year, Pirelli's PZero tyres and the Maserati 2010 new work, GranCabrio, were astoundingly presented to the Rome test drive event, again proving Pirelli's leading position in the field of ultra-high performance tyres. As China has leapt to Maserati’s fourth-largest market in the world this year, the cooperation between the two sides will be further developed in the Chinese market.

Mr. Bai Bei, CEO of Pirelli China, said: “Pirelli is very optimistic about the development of the Chinese market, and is pleased to see that as the development of China’s auto consumption market, Chinese consumers are shifting from merely focusing on vehicle brands. More and more attention has been paid to the performance of auto parts, and the requirements for tires have become more and more specific and personalized.Pirelli's investment in product research and development has always been the highest in the industry, and it has developed a series of tire series that meet the needs of today's consumers, such as the realization of Cinturato P7(tm), a green tire that is perfectly harmonized with eco-environmental protection and high performance; Scorpion(tm) tweezers series tailored for SUVs; and even with the characteristics of the Chinese market, it has introduced the realization of complex road conditions through intelligent “reading” of road surface Interactive high-performance winter tire WinterSottozero (tm) series and other products. Pirelli hopes that through test drive, road show and other activities, so that more Chinese consumers experience the high-end technology and wisdom in the condensation of tires, learn that high-performance tires bring Extraordinary driving experience."