Papermaking equipment industry: service links slide into the high end of the profit chain

The so-called path of development of new industrialization refers not to a simple model of large-scale industrial (heavy chemical industry) development, but to a development model that takes the upgrading of industrial industries as the main content.

With the rapid development of the paper industry and the importance of the state's investment in the introduction of technological equipment and technological transformation of the papermaking industry, the scale, technological progress, product level, and manufacturing capabilities of papermaking equipment enterprises have all changed significantly. In the future, the papermaking industry equipment industry must inevitably develop in tandem with the papermaking industry and further shift towards quality and efficiency. At present, foreign-funded enterprises that occupy the major market share of domestic papermaking equipment have also followed the market trend and began to tilt their funds, personnel, and R&D forces gradually from product supply to service supply.

It is foreseeable that services will become the market for papermaking equipment suppliers.

The Origin of Industrial Structure Upgrading If we refer to the national macroeconomic period, China's paper industry has partially completed industrial upgrading before the 12th Five-Year Plan is approaching. The top 20 papermaking companies in China have basically achieved high-end, large-scale and high-speed vehicles in papermaking equipment. At the same time, the continuous high-speed growth and climate change in the global market have caused the industry to shift from the initial capacity competition to high-quality, energy-conserving, and brand-oriented transitions. This is closely related to the industry. In the market chain of the papermaking equipment industry, service links have been reduced. Hair highlights.

Regarding the importance of service, one of the leading companies in the domestic equipment industry, Liu Mingming, president of Voith Paper Asia, once said: “If the global per capita paper consumption reaches a reasonable level, existing existing paper machines can basically meet this demand. Production capacity, therefore, the future market of machinery suppliers will be the main service brand.” Liu Mingming believes that the cooperation between equipment suppliers and the paper industry will focus on the upgrading of existing paper machines, and promote industrial energy conservation and consumption reduction through service improvement. , green environmental protection project development. Its world-leading paper city established in Kunshan is precisely considering market needs from a long-term perspective.

Another equipment supplier giant in the paper industry, Metso also started its service system layout in China 10 years ago. Xie Daorong, the general manager of Metso China's technical services, expressed his views on this issue: “Post-industrialization era Industrialization services will become the mainstream of the market. In Europe and the United States, it is a mature market. The market focus of equipment manufacturers has basically shifted from equipment supply to service provision. Although China's paper industry has not completely reached this stage, the trend is already obvious. In other regions of the world, the Chinese market, which is in a rising channel, is still in a period of rapid growth, but the growth rate has shown a downward trend.

Whether it is the needs of the development of the industry or the policy orientation of the competent national authorities, they all require the industry to move closer to energy-saving, high-efficiency, low-emissions, and even zero-emission. As equipment suppliers, it is of course necessary to provide high-tech, high-quality, and sustainable development. The comprehensive service perspective maintains core competitiveness.

The global market strategy has been gradually transformed from the supply of complete machines to services, and has become the only way for papermaking equipment suppliers. Several large equipment and technology suppliers in the Chinese market have already started the service system layout in China.

Technology leader in the field of papermaking machinery in the world: Voith Paper Machinery entered the Chinese market for more than ten years. In China, three service centers in Kunshan, Jiangsu, Dongying, Shandong, and Nansha, Guangzhou were established. At the same time, Asia Paper City was established at the Kunshan base and continuously improved. The entire line of papermaking equipment and automated one-stop service technology, the construction of the world's most functional equipment, the most modern papermaking service center;

Metso Paper, one of the world's leading suppliers of machinery equipment services for pulp and papermaking, successively established three service centers in Wuxi, Guangzhou, and Zibo in China. At the same time, it established a technology center in Shanghai and invested more than 100 million yuan in China. To industrial services, Metso integrates technical resources and deploys all-round services to provide long-term sustainable cooperation for Chinese customers;

With the quality control system and web imaging system factory settled in Shanghai Kangqiao, ABB, a supplier of automation, instrumentation and electrical equipment with the most complete product line in the world pulp and paper industry, began its strategic shift from west to east, its pulp and paper business The Ministry officially settled in China and ABB upgraded the localization services for the paper industry in China, which greatly improved ABB's service efficiency and effectively reduced service costs.

In addition to the above top global equipment control suppliers, Honeywell Process Control, a global leader in product and solution solutions, also set up a plant in Tianjin as early as 2005 to bring cutting-edge papermaking systems to China. Asia Pacific headquarters also moved to China; Austrian Andritz Group established Foshan Andritz Technology Co., Ltd. as early as in 2002. In 2008, it established Andritz Trade New Agency in Shanghai, and set up offices in Beijing, Shanghai, Hangzhou and other cities. , With its excellent quality and service for the Chinese paper industry, its pulp and paper equipment also basically covers all the pulp and paper process.

Industrialization services are the future battleground that global equipment suppliers must face.

With the rise of smoke, the cruel pattern of China's huge market potential has attracted all the powerful equipment manufacturing industry. While promoting the development of the industry, it also poses new challenges to the Chinese market: Regardless of market share or availability, China's paper machinery industry is at a considerable disadvantage.

Modern papermaking equipment is a large-scale electromechanical integrated package product with a single small batch production. Not only manufacturing costs, research and development costs are higher. Except for a few giant multinational papermaking machinery manufacturing groups in the world that have corresponding experimental research and full development capabilities, at present there is no papermaking machinery enterprise in China that possesses such conditions and strength. Under the current global market pattern, foreign leading companies, based on their global strategy, regard the Chinese paper market as a key market, not only to maintain their monopoly position in large-scale, high-speed, and automated pulp and paper production lines. In addition, it has also used its financial and technological advantages to set up joint ventures and technology centers in China, seeking manufacturing partners, making use of domestic talent advantages and cost advantages, and adjusting price policies to compete for the market of medium-sized companies with a large share of domestic equipment market. . The key equipment components that are vacant in the domestic market are sold at high prices, and the key components and general components that can be substituted for domestic equipment are sold at close prices.

The industry should face squarely the fact that with the intensified market competition, the papermaking equipment leaders headed by Voith and Metso, the services provided to the market are not limited to the machines and accessories they produce, but also the products of other suppliers. Provide maintenance - When foreign counterparts have begun to adjust the strategic direction and snatch new markets, China's papermaking equipment companies are still at the low end of the market.