Mobile portal lift mold industry website innovation "marketing whirlwind

In recent years, the mold portal website built on mobile phones has attracted wide attention from the mold industry. Dieba Hui, the CEO of DieNet, said that with the success of 3G, the mold net has achieved steady and rapid development in the past two years, demonstrating the application of mobile information technology. Great potential.

At present, China’s mold market is facing major adjustments in its industrial structure. First, more and more foreign-funded enterprises see the growing Chinese mold market entering the Chinese mold market one after another. Many internationally-known auto mold companies and injection mold companies are also Successively entering China, and expanding the Chinese market is very rapid and very fast. Followed by the rapid rise of private enterprises, and many private mold companies attach great importance to the company's brand building, focusing on the enterprise's information construction, focusing on the development of the company's international market, and to achieve the professional production of molds, which illustrates the mold industry The infinite vitality of the game also illustrates the potential for great competition. Luo Baihui believes that the market where opportunities and challenges coexist needs marketing breakthroughs. The Chinese mold industry portal has changed the traditional marketing methods. It is the integration and interaction of traditional media platforms and new media platforms, resulting in more considerable value and higher quality. The industry chain gathers the information related to the mold industry on mobile phones, and then displays them in the hands of those in need at any time and anywhere, and completes the shortest path for the effective dissemination of mold companies and product information. At present, Mould.net has taken the lead in establishing a dynamic shopping mall for this type of mobile phone access. It has made remarkable achievements in advancing the construction of enterprise mobile Internet information. In addition to professional technical teams and excellent marketing teams, many die The companies that are collaborating on the Web have realized profit returns.

Luo Baihui said that MouldNet has a diversified way of profitability. It can not only display its own products, complete sales, but also develop peer franchisees. With the continuous increase of franchisees, not only enriched the content of the website, increased popularity, facilitated the exchange and interaction among various franchisees, and the portal itself also achieved a diversified profit by collecting a small amount of franchise fees.

In response to an innovative marketing whirlwind that mobile portal websites set off in the mold industry, Luo Baihui pointed out that at present, the development speed of mobile internet is faster than that of desktop internet, and mobile internet is bringing new opportunities to operators. First, the mobile Internet is a new blue ocean, which has an irresistible attraction for operators. Second, the mobile Internet is creating new business models. Third, the launch of 3G has created opportunities for operators to enter the mobile Internet. At the same time, the rapid development of the mobile Internet also poses challenges for operators. This mainly comes from two aspects: On the one hand, the mobile Internet is considered to be the convergence point for future business, and the market competition is fierce; on the other hand, the mobile Internet has been subverted. Operators' traditional business development and operation models.