Michelin Introduces New SUV Winter Tire in China

Michelin, the world leader in tire technology, recently released a new SUV winter tire, the Michelin Latitude X-ICEXI2, in China. Thanks to the excellent tread design, the Michelin Latitude X-ICEXI2 ice brakes have a shorter braking distance, stronger ice and snow braking and traction, longer mileage, and easy access to ice and snow, ensuring maximum safety for the owners in winter.

“After the launch of Michelin's second-generation winter tire X-ICEXI2, its outstanding performance improvement, shorter braking distance on ice, greater snow and ice traction, and longer mileage performance have won the favor of consumers in northern China and have also highlighted Outstanding Michelin advantages in the field of winter tires, Mr. Bairunuo, Michelin (China) Investment Co., Ltd. director of replacement markets for passenger cars and light truck tires, said, "Considering the attention of SUV owners to winter tire safety, Michelin has launched LatitudeX- ICEXI2 fully satisfies the needs of SUV owners for winter travel and provides a safer driving experience."

A survey shows that most SUV owners have a high frequency of self-driving trips. In the winter, the mountainous areas, national roads, and other road conditions that the self-driving routes pass through are even harsher and more complex. Using ordinary summer tires or all-season tires, vehicles are prone to slippage and loss of control. An unexpected situation such as deep trapping poses a serious threat to the safety of themselves and others. In most parts of the northern part of the country, winter temperatures are very low, and there are complex snow and ice roads. The water film formed by the contact of the tires with the ice blocks the contact between the tires and the ground. The soft snow-covered road surface and extremely low temperatures are Affects tire grip and stability.

The Michelin Latitude X-ICEXI2 uses a unique three-dimensional crossed Z-shape fine-grain technology that quickly breaks the water film between the tire and the ice surface, thereby increasing the contact area between the tire and the ground. Once the water film is broken, the unique rubber formula of Michelin's second-generation winter tire X-ICEXI2 can fully enhance the grip and braking performance of the tire and effectively shorten the braking distance on the ice.

Keeping the rubber softness and improving the grip will inevitably result in a reduction in the rigidity of the tread pattern. The Michelin's three-dimensional crossed Z-shape fine-grain technology perfectly solves this problem. The self-locking function of this technology allows the tread blocks to interact and interact with each other when the ground friction acts, further enhancing the rigidity of the tread block, thereby providing better tire stability.

In northern China, we often encounter such a situation: After heavy snow, vehicles parked on the roadside can hardly drive out of the snow. The bottom of the groove of the Michelin Latitude X-ICEXI2 adopts a stair-like design, which can capture the soft snow, create track traction effect, and improve the snow traction and braking force of the tire. In addition, the shovel-type shoulder design allows the tread to penetrate deeper into the soft snow, further enhancing the steering stability of the vehicle.

Compared to the previous generation, the new Michelin Latitude X-ICEXI2 has significantly improved mileage and handling. Thanks to Michelin's unique and innovative technology, the outstanding balance of performance of the Michelin Latitude X-ICEXI2 brings a higher level of safety and driving control fun to the majority of owners in northern China in winter. They truly feel that “choose right tires and change everything”.