“For a relatively mature market like Europe, the annual growth rate is only about 1%. For China, this market can grow at a rate of about 20%, so this means that decisions are made in a market that is developing so quickly. The speed is very fast, and once the decision is made, the speed of implementation should be very fast. Only in this way can the market adapt to the speed of development. A few days ago, Gao Andong, Vice President of Michelin China, described the Chinese auto market in an interview with the author. What Gao Dongming said is actually a specific project: Michelin plans with you. By June 2008, this two-year service plan has achieved 500,000 users. At about the same time, Kostu, the vice president of Michelin Card Passenger Car Tire, also announced another service plan: Michelin has no worries. In Michelin's product planning, as you travel mainly for passenger car tire users, the goal is to replace the end consumer of the tire, while worry-free line is targeted at the passenger car truck fleet. Costu said: "We have a two-year plan to cover the major Chinese highways in the next two years." In a sense, these two projects have made meticulous improvements or even special designs for the Chinese market, because with the increasing competition of tire companies, manufacturers have to provide more added value in product sales to maintain Customer loyalty. This time, from passenger cars to trucks, Michelin is once again ahead of its competitors. Gao Andong stated that the service “with you†is a long-term behavior, not a short-term promotion. “I’ve been looking for an insurance company to provide rescue services to us a few weeks ago. In return I gave them an opportunity to accumulate a lot of car consumers in a short period of time, increase their chances of selling insurance, and the two sides cooperated for a short period. this is very simple." Michelin has an "Iron Triangle" development strategy in China. One is a brand, one is a product, and the other is a service. “We believe that this service includes “according to you†as well as our channel construction, which is very important for our long-term development. For “according to youâ€, it is provided to our consumers, but also to Our retail store provides a carrier for such a service, which will play a role in our future development,†said Gao Andong. “We started worry-free in June this year. There are 170 dealers who can recruit members, review and issue cards. From the team’s point of view, 1,100 have joined the worry-free operation.†Kostu said, “We tires. The company’s contribution to the team is nothing more than safety, efficiency, and cost, and if it follows this trend, then Michelin is in a dominant position in the market.You see, today’s teams are under pressure from soaring oil prices. I can provide better solutions, which they will certainly welcome. Customers buy tires, not just buy products, but also buy services."
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