· May car companies get together and adjust personnel to reinvigorate

In the past May, a number of car companies are undergoing personnel adjustments. For example, BMW Global CEO Resef officially stepped down and will become the chairman of the BMW Group Supervisory Board; his position will be headed by former BMW Production Manager Mr. Kruger At the same time, Qipuce, senior vice president of BMW Group and responsible for corporate planning and product exhibition, was officially promoted to the position of BMW Group and became the head of production department.
From the perspective of BMW Brilliance, the former vice president of sales of BMW Brilliance, Zhu Xi, officially took the post of vice president of project implementation on June 1st. Prior to this, ZINO’s brand only set up the position of “brand management director, but this time it was established” "President" position, apparently the future development of the future will be more prominent for the importance of BMW Brilliance. In addition, Ren Jiannuo brand management director Liang Jian will also officially become the vice president of BMW South District; former vice president of BMW South District Liu Zhi He was promoted to Vice President of Sales of BMW Brilliance. All three appointments took effect on June 1, 2015.
In the personnel adjustments carried out by Japanese brands in May, Nissan's two major joint venture brands were the largest. Dongyi Nissan Passenger Vehicle Company Marketing Director Xiong Yi will be transferred to Dongfeng Renault as the marketing head of the company, officially replacing Chen Wei, who had previously resigned; Dongfeng Nissan Yan Hongbin, the head of the passenger car company Qichen, will replace Xiong Yi’s position; the former Dongfeng Nissan Passenger Vehicle Company’s Deputy Marketing Director Li Guangtao is the replacement of Yan Hongbin’s position as the deputy minister of Dongfeng Nissan Qichen. Ye Lei, the full-time deputy head of the headquarters of Dongfeng Nissan Market Sales Headquarters (former Minister of the former Qichen Division), continued to serve as the Minister of the Qichen Division. In Zhengzhou Nissan, the former Zhengzhou Nissan General Manager Guo Zhenduo will be the general manager of Dongfeng Honda Engine Co., Ltd., and his position will be held by Zheng Jiakun, deputy secretary of Dongfeng Motor Co., Ltd.
In addition, Mitsubishi Motors also carried out a series of adjustments. The director and general manager of GAC Mitsubishi Motors Co., Ltd. was promoted to the assistant director and executive officer of Mitsubishi Motors Production Co., Ltd. on May 19 this year, and will be in the following June. On the 26th, he was promoted to the president of Mitsubishi Motors Co., Ltd.; the director and general manager of GAC Mitsubishi Motors Co., Ltd. will be replaced by the current head of Mitsubishi Motors' first overseas business management department, Mr. Naomi.
In other brands, Chery Automobile and its joint venture company Chery Jaguar Land Rover also adjusted accordingly. Huang Huaqiong, former general manager of Chery Automobile and general manager of marketing company, has retired as general manager of marketing company and only retained assistant general manager. The title was subsequently officially hired by Chery as assistant to the general manager of Chery Co., Ltd. and became a member of the management committee, mainly responsible for brand and product planning and public relations. It is worth mentioning that the brand that Huang Huaqiong is in charge of is not only Chery Automobile, but also the two joint ventures of Chery Jaguar Land Rover and Guanzhi. Zhu Guohua, executive vice president of Chery Jaguar Land Rover Automobile Co., Ltd., served as the secretary of the party committee after the establishment of the party committee of the joint venture company, and was fully responsible for the work of the party committee.
According to Chery Automobile's 2014 annual report data, the company's operating income in 2014 reached 29.85 billion yuan, a year-on-year increase of 10.3%, and net profit was 127 million, which was 85.5% lower than the net profit of 878 million yuan in 2013. Chery in the transition has already passed the most painful stage this year. "The sales curve of the products is better now, and the profit margin of the products has come up," said Yin Tongyue, chairman and general manager of Chery Automobile. This personnel change is also expected to be the two most important steps in its gradual turnaround.
It is worth noting that Dongfeng Citroen has previously set a target of 350,000 vehicles in 2015 and strives to achieve a growth target of more than 10% of sales growth. To achieve this goal, not only must rely on its own excellent product strength, but also need an excellent "leader", on May 1, 2015, Sheng Yining succeeded Bonawen as the brand director of Citroen China, Dongfeng Citroen The deputy general manager of the brand department became the first female general manager of the European car company to be stationed in China.
While strengthening the Chinese auto market, it also maintains itself at a high level of development.
Yesterday, three luxury brand car companies, Porsche, Jaguar Land Rover and Ferrari, announced the adjustment of senior personnel. It was rare to see frequent personnel changes on the same day. According to industry insiders, due to factors such as “anti-corruption”, the recent sales of luxury brands in China are not ideal. The three car companies have made high-level personnel adjustments at the same time, hoping to get rid of the sales trend in China by inputting “fresh blood”.
In this senior staff adjustment, Fang Zhiyong, former vice president of Porsche Overseas Emerging Markets, succeeded Pan Dexu as the president and CEO of Porsche China; Bi Shaopu was appointed as Jaguar Land Rover China and Chery Jaguar Land Rover joint marketing and after-sales The position of the president of the service organization (hereinafter referred to as "the joint organization"), and appointed Hu Jun as the executive vice president. Bi Shaopu will work with Hu Jun to manage the joint agency, responsible for Jaguar brand, Land Rover brand and Chery Jaguar Land Rover joint venture brand marketing and services; and McLaren Asia Pacific former market and public relations director Sun Jie joined Ferrari as the public relations director of Greater China. He is also responsible for the related business of the Ferrari brand in China.
It is understood that the adjustment of the senior staff of the three car companies is related to boosting their sales in China. The data shows that in the first half of last year, the sales volume of China's luxury car market totaled 808,000 units, a year-on-year increase of 27.5%. Previously, the average growth rate of this market segment was 30%-40%, and the slowdown in growth has become the main theme of luxury cars in China. Among them, Ferrari has not released the sales data in China for the whole year of last year and the first half of this year, but its sales in China in the first half of last year was only 285, which was 17.2% lower than the sales of 344 vehicles in China in the first half of 2013. According to the analysis, China has become an important market on the road of Ferrari development. After implementing the abandonment of customized routes, accelerating the introduction of new models and replacing small engines with new vehicles, it is urgent to replace them with high-level personnel so that these measures can be implemented in China. Promote sales growth.
At the same time, Jaguar Land Rover sales in China have continued to fall for five months. In April of this year, Jaguar Land Rover sold a total of 8,289 vehicles, down 20.9% year-on-year; in January-April, the cumulative sales reached 31,815 vehicles, down 20.6% year-on-year, which also cast a shadow on the prospects of Jaguar Land Rover domestic models in China. .
It is worth noting that before Bi Shaopu and Hu Jun took office, Chery Jaguar Land Rover teamed up with Jaguar Land Rover China to adjust its rebate policy to dealers nationwide, reduce dealer pressure, stabilize the price system of the entire line crash, and give Jaguar Land Rover joint agency adjustment and Breathing time.
The industry believes that the appointment of the leadership of the joint agency not only solves the vacancy of the president of the joint institution, but also guides the joint organization to completely return to the real "administrative import and domestic functions" to ensure the domestic and import business In the true sense of "a team + a voice." Once the structure is straightened and the powers and responsibilities are clearly defined to achieve efficient operation, the joint organization will be able to reverse the dilemma of the domestic new car in the market.
In addition, the "change coaching" adjustment made by Porsche China has actually been exposed in March this year. According to reports, Pan Dexu, who was the president and CEO of Porsche China last year, was improperly handled by Porsche dealers for "subsidy" and became the main cause of Fang Zhiyong's "upper position". Previously, in the sales plan announced by Porsche this year in China, it is proposed that the sales volume will reach 64,000 units this year based on the sales volume of 46.931 million units last year. The increase of sales target of about 40% directly led to more than 90% of Porsche dealers "forced the palace", demanding to reduce the sales task this year, and increase the car subsidy last year.
It is understood that Porsche has planned to reduce its sales target in China to more than 50,000 vehicles this year.
In general, there is only one purpose for personnel adjustment in car companies, which is to enable enterprises to develop more benignly. Among these people, they have been promoted for their outstanding performance during their original positions. With their rich work experience in their respective fields, this adjustment is expected to promote their own development, as well as the slowdown in the Chinese auto market. Inject a dose of cardiotonic agent.

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