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LED lighting company interpretation
On June 9, the world's largest lighting exhibition and LED exhibition Guangzhou International Lighting Exhibition was grandly opened. The exhibition lasts for 4 days. In this important and short time, how can LED lighting companies display corporate culture, products and new technologies through the platform of Guangya Exhibition, and get more cooperation opportunities and resources. Let's take a look at the small LED lighting companies to see what are the major LED lighting companies? See how they play the show! Beautiful lighting: the fastest killing of the two major killings in the lighting market. Guangzhou International Lighting Exhibition Guangzhou International Lighting Exhibition, the United States lighting shows a series of new products such as ceiling lamps, hole lights, ceiling lamps, and two killers : Smart home and light components. According to He Wei, Midea Group made a release of M-Smart smart home in the first half of the year, while smart lighting was promoted as an important part. Intelligent lighting has become an important strategic direction for future US lighting. Shangmei Lighting has set up an exhibition area to showcase intelligent lighting, and the product is expected to be launched soon. In terms of optical components, Midea's lighting replaces the entire chip-driven heat-dissipating optical component product, and continuously innovates universal accessories to deploy products. Omni-directional layout of the food market in the current market, the LED lighting industry is developing at a very fast pace in the world, and the capacity of the domestic lighting market is also expanding, entering a historical stage of comprehensive replacement of traditional lighting products. Faced with such opportunities, the United States' lighting is ready to go, and it is intended to be all-round, to grab the lighting market at the fastest speed. He Wei told reporters that the beauty of the United States has become an important emerging industry of the Midea Group and will become the next important strategic assault of the Midea Group. In order to achieve rapid landing, Midea Lighting is already in action, and has formulated a comprehensive strategic plan. In the first half of this year, the construction of nearly 30 regional operation centers nationwide will be completed. After the completion of the construction, Midea Lighting will make the regional operation center responsible. The platform for marketing management in the region. In addition, we will start to develop the entire channel network, which will be the most important channel construction for Midea Lighting in 2014. However, in the face of the embarrassing e-commerce, Midea's lighting is not far behind. Midea's lighting will use the Internet to provide a variety of new ways of sales and interaction, such as special product planning for different urban youth groups covered by e-commerce. . The three major keywords interpret the 2014 US lighting. In 2014, the lighting industry was hailed as the outbreak year of LED development. For the US lighting, 2014 is the construction year for its accumulated strength. He Wei uses products, channels and supply to interpret the beautiful lighting 2014. In terms of products, Midea Lighting will fully complete the switching of LED products; channels will lay a better channel framework and continue to develop and promote next year. To carry the development foundation of the next US; on the supply side, Midea Lighting can establish a supply system that responds quickly to the market this year. 2014 is in action! The beautiful lighting that has been fully spurred in the product, channel, and supply will be able to win a battle with a solid lighting system. Lehman Optoelectronics: Deciphering e-commerce to achieve the first brand of Remy as a well-known lighting brand in the LED industry. Shenzhen Lehman Optoelectronics Technology Co., Ltd. has carefully prepared and brought a series of new products to the show. At the exhibition site, the reporter was fortunate enough to interview Mr. Huo Ruipei, Director of the Lighting E-commerce Business Unit of Shenzhen Lehman Optoelectronics Technology Co., Ltd., to listen to his story about the e-commerce brand ledmi Remy lighting. The origin of Remy In the interview process, Huo Ruipei emphasized that in recent years, the Internet generation of the post-80s and post-90s has gradually become the mainstay of market consumption, and e-commerce has developed rapidly. It is infiltrating into all walks of life with vigorous growth, and the lighting industry is also No exception. E-commerce is not only a platform, but also a data. To do e-commerce is to grab user data. It can be said that e-commerce is not only for users, but also for the future. In Huolipei's view, Lehman entered the e-commerce to launch sub-brand ledmi Remy lighting for two reasons. One is to avoid online and offline conflicts, brand new brands, brand new product lines, and new customer groups. For the offline, we are helping to not add chaos. The second is to eliminate the inherent brand awareness and start to create a young and creative lighting brand, just like: nubia to ZTE. The origin of Remy is quite a story. Hu Ruipei admits that the first reaction of many friends who mentioned Remy is: This is not the Xiaomi of Lei Jun. In this regard, Huo Ruipei explained that in fact, the Lei word is taken from Lehman's thunder, and the common feature of the rice word and the man word is the bilateral symmetry. This is in line with the aesthetic and philosophical philosophy of Lehman’s founder, Li Mantie, so when I took a few alternatives for Li Dong’s selection, he chose Remy at a glance. However, Xiaomi is also an example for us to learn. We hope that we can create an industry miracle like Xiaomi. Huo Ruipei said that Lehman has always been open-minded, does not reject any form of cooperation, and hopes to have more exchanges and cooperation with friends in the industry, and has prospects for this new brand of Remy Lighting. Entering the e-commerce new thinking The difficulties encountered by traditional enterprises in e-commerce are mainly from online and offline conflicts, corporate culture and institutional processes, professional talents, warehousing logistics and supply chain. Huo Ruipei said that online and offline conflicts mainly come from price points. Poor and price transparent, the profit of the project is mainly due to the opacity of the price. Once the price is transparent, it will bring certain difficulties to the promotion of engineering channels, and the low price of e-commerce platform will cause doubts from distributors and agents. While developing e-commerce channels, manufacturers should avoid conflicts with traditional distributors in terms of products and prices, and broaden the sales channels for dealers. The difficulty in corporate culture is also prominent. Huo Ruipei believes that the system and culture established by the company are aimed at large projects and large projects. The system is comprehensive, the process is strict, and the core is risk management. The e-commerce culture pays attention to small steps and runs fast, and tries to make mistakes. The core is quick response, and then self-correction. The core of talents is to find reliable electric merchants and give them the support. It is best for the person in charge of e-commerce to be familiar with the culture of traditional enterprises. It is able to push the R&D, procurement, and finance departments to be able to prepare the judgment rhythm, when to expand the product category, when to go to the system, and when to expand the platform. When to build a warehouse, you must control it. In Huolipei's view, warehousing logistics is also the core of e-commerce. Think about it. If we bought a baby online, the result is 4~5 days. Everything that is not product-centric is a rogue. Due to the low-cost nature of the Internet, e-commerce companies should pay more attention to product quality. If one person does not use it well, you may know the world. Continuously develop products that meet the needs of netizens, stylish appearance, high-quality quality control, and can guarantee their delivery, the supply chain must make great efforts, and this is the key to e-commerce win. When talking about the future development trend of e-commerce, Huo Ruipei said that O2O has been heated up recently, and O2O gradually spreads through online and offline integration, which will speed up the process of traditional enterprise e-commerce. There are no more successful cases in the industry, but to pay close attention, Remy is also exploring. Smart home is an industry trend, and Remy has now launched intelligent products to continuously explore user needs and habits from simple, low-priced smart products. E-commerce has its inherent advantages in terms of proximity to customers, and can receive feedback as soon as possible to make corrections. Huo Ruipei also said that the mobile Internet will bring rapid changes to e-commerce, and its value lies in making Internet services ubiquitous. The time for users to access the Internet has multiplied, and attention should be paid to the development of mobile terminals. He revealed that Remy will open a micro store on the mobile side. Sanxiong Aurora: A comprehensive attack on LED products. The LED era is the old friend of Guangzhou International Lighting Exhibition. In this exhibition, Sanxiong Aurora fully attacked LED products, intending to let the exhibitors fully accept the baptism of LED products. Yongdang LED era's wave of children to enhance product added value With the rapid integration of LED lighting, the current LED products are more and more, LED has gradually become the hottest word in the lighting industry. Predicting the situation, Sanxiong Aurora perceives the broad money landscape of LEDs. Many products gradually adjust to LED direction. During the 19th International Lighting Exhibition, LED products are used to show the bright colors of Sanxiong Aurora. In order to allow its LED products to be pre-sold into the market, Sanxiong Aurora attaches great importance to the quality of LED products. In the minds of Sanxiong Aurora, high-quality products represent high added value. They hope to bring high-end positioning to the industry and retail users. Come to Sanxiong Aurora for high quality and high value-added product experience. In order to achieve this goal, on the one hand, the high quality of the product is guaranteed in both the technical level and the light source drive. On the other hand, from the point of view of the application of the luminaire, the professional design aspect and the overall solution are added to increase the added value of the product. Of course, keeping up with the trend of the times is another strategy for Sanxiong Aurora to use LED products to fight the world. The current market is increasingly inclined to intelligent products. Sanxiong Aurora is reviewing the situation and will develop intelligent LED products as the focus of research and development. On the one hand, Sanxiong Aurora actively develops intelligent research and development of individual products. The intelligence of these LED products refers to dimming color and RGB color change. It is used less in the home. Generally, RGB color is mainly used in clubs, KTV and other entertainment places. . On the other hand, it is focused on systemic intelligence, and strives to combine LED power supply and mobile Internet. Although the entire industry has gone out of research and development, there is no enterprise brand to develop a mature application program, but the already-funded Sanxiong Aurora hopes to have some practical and intelligent products in the second half of this year or next year. Diversified channels try to build a complete channel system. Good products need better channels to achieve market value. Sanxiong Aurora has been deeply vocal, paying great attention to the construction and management of channels, as a traditional type with a history of 23 years since 1991. Enterprises, in terms of channel construction, Sanxiong Aurora has a certain precipitation and accumulation, but this advantage is difficult to maintain under the new situation. In order to continue to maintain and expand the channel advantage, Sanxiong Aurora intends to build a relatively complete channel system nationwide. In addition to cultivating professional channels, in the past two years, the construction of retail channels has been strengthened, including retail products and distribution systems in various districts, in terms of users gaining more lighting experience in the terminal and understanding more LED products of Sanxiong Aurora. It is reported that at present, the construction of Sanxiong Aurora channel will reach more than 1,000. The first half of the year is generally the concentrated time for terminal channel construction. As of May, the target of terminal channel construction for this year has been completed. 50. In the past two years, the e-commerce market has gradually It has become a hot topic in all walks of life. Sanxiong Aurora has also started to contact the e-commerce market frequently, mainly in Taobao and Tmall with flagship stores and parcels with second-line distribution. At present, the whole industry is facing the problem of segmentation of interests between online and offline. The industry is gradually turning to the O2O model. Sanxiong Aurora is also adjusting in this direction. It is hoped that the online and offline can be ideally combined in the second half of this year and next year. Strict quality control and energy conservation obligations Sanxiong Aurora won the bid for the high-efficiency lighting product promotion project of the National Development and Reform Commission in October last year. This is the country's full affirmation of Sanxiong Aurora energy-saving products. Sanxiong Aurora has been promoting energy-saving products since 2004, and currently LED products are the main products for energy conservation. The person in charge of Sanxiong Aurora said that although the current LED is available as an energy-saving product, there are also many second- and third-line low-end products flowing in the market. These low-end LED products cannot reach the national quality in terms of energy saving and service life. The standard for product energy conservation, but Sanxiong Aurora strictly controls the quality and pays close attention to product quality according to national standards. Therefore, Sanxiong Aurora has also won the favor of many large-scale projects. Many large venues and projects such as the World Expo and the Olympic Games use Sanxiong Aurora. product. Dongshan Lighting: Guangzhou International Lighting Exhibition New Vision with Dongda Lighting is proud to promote itself in various occasions. At the Guangzhou International Lighting Exhibition, the world's largest lighting exhibition and LED exhibition, Dongshan is very popular. What new tricks will lighting be? In terms of future exposure, what will Dongshan Lighting do? Diversified products showcased the Guangzhou International Lighting Exhibition. Dongshan Lighting will present all the latest products, and launch new second-generation and third-generation streetlight products. The shape of the products has also made breakthroughs, in addition to inheriting the first-generation sunflower products. Also designed