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The rapid development of the Internet, especially the mobile Internet, has clearly triggered a revolution in the traditional retail model. The development of e-commerce in the Internet era has brought about changes in lighting channels. This change in the omni-channel sales model across the entire network has allowed The entire lighting industry has been constantly adjusted.
During the Spring Festival, many counters in a well-known home appliance retail brand in Tianhe District of Guangzhou have been withdrawn. Obviously, the winter of offline stores is not only in the home appliance industry. The channel construction of the entire lighting enterprise is seeking a breakthrough in e-commerce. In most of the traditional channel resources, the resources of Philips, NVC and other princes are divided, offline stores. Under the circumstances that the construction cost is too high, the e-commerce channel is being used as a life-saving straw for enterprises, especially small and medium-sized enterprises. It can be said that e-commerce has already had a serious impact on the offline multi-level distribution system.
Many companies simply can't figure out this straw, and LED lighting companies are basically in the state of enlightenment for mobile e-commerce. The fact is also true. Most companies are thinking about how to expand the influence of Weibo WeChat when opening up e-commerce channels for Internet marketing. It turns out that the influence of such marketing is often It is only limited to a small scope, and can not completely release the consumer expectations of the Internet user group. Then, how can the e-commerce layout get rid of the small workshop thinking? How to build a corporate brand?
Online channels are low-cost and easy to spread, but user experience after-sales service has become a short-board. However, this is the advantage of offline channels. How to foster strengths and avoid weaknesses and complement each other, this requires innovative thinking of the Internet, and the O2O model integrates online and offline operational concepts. For the enterprise to construct a beautiful prospect, online sales offline consumption, the traditional channel as the e-commerce logistics distribution and user experience center, and e-commerce as a traditional channel of trading and promotion window, complement each other.
At the same time, the construction of the O2O model itself is also restricted by various aspects. It is not easy to complete the process including membership system, marketing system, commodity system, payment system, etc. These need us to cultivate the Internet. Creative Thinking.
On the Internet, there are many short-lived and enduring products. Only Shantou's products may bloom like a silk flower, but in the end it will wither. On the contrary, a truly enduring product must be a good product. If so, LED lighting companies, whether they are traditional channels or e-commerce channels, are inseparable from good products, only good products are the premise of all sales.
The big problem faced by traditional enterprises today is that the products are out of line with the actual needs, resulting in unsalable products. The data of users' consumption needs cannot be reflected in the product design, which is out of touch with users. The consequences of the Internet era relying on patted heads to make business decisions are far greater than ever. The Internet thinking method requires a user-centered model of product design and marketing based on consumer life scenarios, understanding consumer demand and fostering fan effects. In turn, the distance between the product and the user is shortened.
The same is not the Internet thinking, the separation of reality and reality is not the Internet thinking, open online and offline, users and products, the integration of online e-commerce platform and offline traditional enterprises, are the problems that e-commerce development to solve using Internet thinking.
LED lighting companies test water and electricity business online and offline mutual benefit
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