December 23, 2024

June auto show hot parts and accessories show is really hard


With the increasing impact of the Beijing International Auto Show and the rapid development of China's automobile and parts industry, the number of merchants participating in the Beijing International Auto Show is more than a year. This can make the auto show organizing committee "big head": the exhibition site and supporting facilities are seriously inadequate, and about half of the parts manufacturers may have to "close behind".

The exhibition area has the largest number of exhibitors in successive years

The biennial Beijing International Auto Show will open in Beijing in June. The organizing committee is now criticizing the booth: other exhibitions are concerned about lack of sponsorship, but the international auto show is too many exhibitors, exhibition venues and ancillary facilities are seriously inadequate.

Ms. Chen, a steering manufacturer from Shanghai, complained to reporters: “We signed up before the Spring Festival and wanted to participate in the Beijing International Auto Show. But at that time, we were told not to have a booth.”

People from the Investment Promotion Department of the Organizing Committee told the reporter: In fact, there is no hope of registering before January this year. Ms. Xie of the China Merchants Department stated that the international brand vehicle can guarantee the booth, and the old customers at the auto show have basically no problem, but for the first time exhibitors, it is very difficult for the customers to guarantee the booth.

Zhao Haiming, general manager of China Automotive Foreign Economic and Technical Cooperation Co., Ltd., one of the organizers of the Beijing International Auto Show, introduced that the area of ​​this exhibition is the largest in history. The auto show venue is divided into two parts, with a total scale of 120,000 square meters. The national exhibition has 8 10,000 square meters, the main exhibition of passenger car (car) brand and international spare parts, agricultural exhibition hall has 40,000 square meters, mainly exhibiting commercial vehicles and domestic parts and components. Even so, the booth is still not enough.

It has been revealed that the organizers had also considered opening the International Trade Exhibition Hall as the “third battlefield”. However, at the scheduled time of the auto show, Guomao has signed agreements with other exhibitions. The organizing committee had no choice but to abandon this proposal.

One person in the industry believes that when the international auto show broke up, it was because of a stadium restriction. Later, together, they were appointed to participate in the National Exhibition. The booth is still not enough. If you know this early, you should first consider venue factors. "Without the stage, no matter how good the actors can't stretch their legs!"

The entire vehicle manufacturer will not be able to show half of its facial parts.

According to Zhao Haiming, due to too many exhibitors, the organizers have to minimize the size of each exhibitor and ensure that there is limited space to accommodate several merchants. As to whether this will affect the quality of the auto show and the effect of the visit, the organizers said: "This is also no way."

Zhao said that the exhibition had retained the participation of vehicle manufacturers as much as possible, but many of the vehicle manufacturers’ declared exhibition areas were “half cut off”. The largest booth of the German auto show in the Auto Show is 3,000 square meters, but the original declared area of ​​the German public is 7,000 square meters.

After the brand of the vehicle has been compressed, the exhibitor’s branding can still reveal a face, and the exhibitor’s life is not so good. Zhao Haiming said that at present, only about 2100 standard booths are required for companies participating in the exhibition. However, as of now, only 950 have been implemented, and the remaining half do not know how to arrange.

A person in charge of the Ministry of Merchants also said that the parts and components manufacturers that have no booths at the moment may be arranged in temporary pavilions set up in the agricultural exhibition hall. If there is no place, they can only be dismissed.

The site can not be separated from the hardships

Zhao Haiming said that in fact, whether it is a vehicle or a component, everyone wants to communicate and communicate together. This time, the Beijing International Auto Show has two ways to show that there is no way. No matter whether it is an organizer, exhibitor or an audience, it will suffer a lot.

This year, the car started to open up the "second battlefield" to share the pressure of the booth. The site was selected because it was all on the first line of the East Third Ring Road. But this brings with it another problem: The distance between the two pavilions is less than 3 kilometers. Many viewers must visit the two sides. This way, tens of thousands of people and tens of thousands of cars are concentrated in the third ring every day. The traffic pressure can be imagined. know.

"The biennial International Auto Show turned the Sanyuan Bridge area into a large parking lot." A resident living in two streets with the National Exhibition remembered the 2002 International Auto Show. Not only the car was stuck on the road, the car was parked on the roadside, and even the neighborhood was filled with cars. Since the International Exhibition Center does not have a large-scale parking lot, the largest and only "professional" parking lot is opposite the National Exhibition. It has only 400 parking spaces. The organizer said that the last auto show organizing committee coordinated the traffic management department to open up six temporary parking lots around the national exhibition --- "said it is a temporary parking lot, in fact, it is to draw a line on the side of the road."

Zhao Haiming said in an interview with reporters that this year can only be coordinated as much as possible to meet the requirements of various parties. He hopes that the next Beijing International Auto Show in two years will be able to move to the new exhibition of the National Exhibition, so that the Beijing International Motor Show will truly reach an international level.



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