Joint venture car companies and their own brand car companies actively preparing for the war

A few days ago, the American media Detroit News Network wrote an article that elaborated and commented on the phenomenon that China's joint venture automobile companies launched their own brands one after another, saying that some joint ventures have actively developed their own brands, but some companies are still waiting to see their Chinese joint venture partners infringe their knowledge. Property rights, or worry about policy changes.

Baojun 630

General Motors Wuling Motors launched its new brand, the 630, Baojun Automobile's new model, on August 9th. The car is wide and comfortable, and its price is moderate. According to the report, Baojun Automobile will attract more consumers in the low-end market by virtue of its inexpensive features. More importantly, the appearance of Baojun 630 reflects the Chinese market's demand for joint ventures to launch their own brands.

In April of this year, Honda Motor Co., Ltd.'s Guangzhou Automobile Honda Motor Co., Ltd. launched the new car, the S1. This car is priced at 1.08 million US dollars, using the new independent brand - concept.

Dongfeng Motor, a subsidiary of Nissan Motor Co., is also building its own brand Venucia. Its Chinese name is Kai Chen. Nissan said that they plan to launch five Kai Chen cars in China starting next year.

When asked if Ford Motor would launch its own "homegrown" brand in China, Joe Hinrichs, the company's vice president for Asia-Pacific and Africa, said: "We are seriously considering this issue."

Noh Jae-Man, president of Beijing Hyundai Motor Co., stated: “We have been concerned about the changes in the Chinese government’s policies and have been constantly adjusting the company’s plans accordingly.” He also disclosed: “At present, the Chinese government encourages foreign automobile manufacturing. Businessmen come to China to establish local brands, so Hyundai will also follow the trend and plan to establish its own brand in China.

Other world-renowned car companies are on the sidelines, and they say that the joint venture may cause the company’s knowledge and technology to flow into the Chinese factories and the property rights are infringed.

Experts said that automakers should still wait and see the changes, because China's relevant agencies are still constantly adjusting policies to improve the production capacity of independent brands.

About Baojun: Competing products with low price and high enjoyment Baojun 630, which will be available in April, will be jointly built by General Motors, SAIC and Wuling Automobile. Although the Baojun 630 is the same size as the Malibu, the price in China is only about half. The price of Baojun 630 is between 11,000 and 14,000 US dollars. Consumers mainly come from inland small and medium-sized cities. People can buy it at Baojun Auto Stores around the world, and many of these stores are opened by Wuling dealers.

General executives believe that the Chinese government's requirements should be viewed with a practical attitude, and at the same time, that under current conditions, GM can be profitable.

The launch of the Baojun 630 has strengthened GM’s competitiveness in the small car market in China. The competitors are Buick Excelle, Chevrolet Cruze and Volt. At present, there are as many as 5 million small cars in China, making it the most important segment of the Chinese automobile market.