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Jiangling Motors Co., Ltd.'s performance climbed again. According to the performance report (unaudited) disclosed by the Shenzhen Stock Exchange through the Shenzhen Stock Exchange, the company achieved operating revenue of 8.456 billion yuan in 2007, an increase of 10.46% year-on-year; net profit attributable to the parent company was 750 million yuan, a year-on-year increase of 18.97%; In the year, the company sold 95,059 automobiles, an increase of 12% over the previous year.
In accordance with the development philosophy of “trustworthy management, pursuit of taste, sustainable development, and return to society†proposed by the chairman of the company’s chairman Wang Xigao, Jiangling shares “develop and sell world-class products with the best customer satisfaction in the industry†with development of commercial vehicles as the core. Vision, constantly providing advanced technology, high-quality products and caring services to customers, becoming the forerunner of the Chinese commercial automotive industry in the development model, marketing model and brand image.
In order to fully implement the development strategy of independent JMC brand models and joint venture Ford brand models, President Chen Yuanqing of Jiangling Motors put forward the implementation requirements of “innovation and speedâ€, and all employees fully utilize the partner’s global powerful vehicle body. The development of the JX4D24 engine with the Euro IV and V emissions standards for the light commercial vehicle series such as Transit and the development of the light-commercial vehicle series such as the Transit, and the design resources for the internal combustion engine technology.
"Customer satisfaction" is Jiangling's quality goal. In order to allow customers to enjoy the highest quality products at a reasonable price, Jiangling bases itself on technological advancement, management innovation, and internationally demanding high quality standards to provide its own specialty products that meet the needs of the market. For the third consecutive year, Transit Commercial Vehicles has won the Ford Global Quality Satisfaction Award. According to the authoritative JDPOWER Auto Customer Satisfaction Survey, it has become the highest customer satisfaction product in China's commercial vehicle segment market. With the outstanding quality indicators such as the three major series of three-for-one models and the three-pack failures and three-bag repair fees, which have fallen sharply over the years, Jiangling Motor's mature and stable quality has further won the recognition of users.
Through continuous optimization of the management system, JMC effectively implemented the management system policy of “customer orientation, process optimization, plastic excellence Jiangling brand, and building value-added commercial vehiclesâ€. The company became the first company in China to pass the TS16949 management system integration audit. Level quality system certified auto manufacturers. The company also applied scientific measures to implement detailed quality control and vigorously promoted the Six Sigma corporate culture. In addition to using this tool in quality management, it also introduced this tool in equipment management, cost management, and human resource management. The company has set up a database of Six Sigma performance improvement questions. Each year, it not only improves the quality index, but also creates a hard profit of several million yuan.
In Jiangling, there is such a concept: The first car is sold by sales personnel, and the second car is sold by service personnel. In order to provide customers with better services, JMC has innovated in the marketing model and has become a pioneer in the marketing model of the Chinese automotive industry. Jiangling first introduced the “four-in-one†sales model in China, allowing customers to enjoy a full range of services.
Jiangling has taken the lead in implementing the car service system in the domestic commercial vehicle industry, which reflects Jiangling's care for users. Jiangling has also established the special customer service center in the industry to handle customer complaints and maintenance issues. The establishment of standardized and rapid repair services and the 24-hour rescue mechanism ensured more timely and better services for users throughout the country.
In 2007, in order to provide users with more comprehensive and caring services, Jiangling launched a new service brand upgrade plan, which comprehensively upgrades the hardware facilities, management system, business specifications, and personnel quality of the special service stores. The "JMC Service Upgrade Plan" contains three activities: 5S Site Management, DCRC, and JMCCares JMC Service Standard Process. JMCCares is Jiangling's reference to the most advanced Ford Service2000 service system in the world, providing customers with a better personalized service system, and making Jiangling service gradually in line with international standards. The upgrade of the JMC service enables all service stations to operate and service according to the JMCCares process standards.
Through a series of improvements and unremitting efforts, Jiangling has achieved further improvement in customer satisfaction with its improved functions and user-friendly services, and is advancing toward the goal of creating the first service brand for commercial vehicles.
Each new height of Jiangling shares is a testimony to the growth and rise of China's national auto industry, and it is also a course of continuous self-improvement and progress toward higher goals. While the company is developing, the company continuously pays attention to the harmonious coexistence with the employees, the environment, and the society, and develops together. The brand value is also steadily promoted in the constant implementation of brave responsibility and continues to win respect.