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In 2006, it was a year when domestic heavy truck operators smiled. In the year, the national heavy truck market sold 307,296 vehicles, an increase of 30.55% over the same period in 2005. This figure has made many manufacturers who have experienced major setbacks in the heavy truck market in 2005 feel great sense of accomplishment and full sense.
2007 is undoubtedly the year in which the nation’s economy continues to develop at a rapid rate. All kinds of information show that this year’s heavy truck industry is also a good year.
Some experts analyzed that the total demand for heavy trucks in China was driven by fixed assets investment, vehicle renewal, and export growth. In 2007, the total demand for heavy trucks in China was approximately 330,000, an increase of 30,000 vehicles over 2006, a year-on-year increase of approximately 10%.
Inspired by this, all manufacturers have also been optimistic about the heavy truck market in 2007. Recently, most domestic heavy truck companies announced their 2007 production and sales plans. Some companies announced to the outside world in late 2006 to demonstrate their sales growth in 2006 and their ambitious ambitions in 2007.
Planned sales increase
In 2007, FAW Liberation’s sales volume increased by 25,000 vehicles compared to last year, and Dongfeng Motor increased its sales by 15,000 vehicles. China National Heavy Duty Truck produced and sold 80,000 vehicles, an increase of 20,000 vehicles over last year. Shaanxi Automobile produced and sold 50,000 vehicles, an increase of 17,000 vehicles over last year. North Mercedes-Benz produced and sold 15,000 vehicles, an increase of 5,000 vehicles. The production and sales targets proposed by JAC and Hualing have almost doubled. Although Beiqi Futian and Chongqing Hongyan and other enterprises did not announce their production and sales plans, they said they would also see some growth.
Only this year, the increase in the number of heavy trucks in these companies is about 90,000. In addition, several international truck giants have carefully explored the Chinese market in previous years, and they also said that they would have to exert full force in the Chinese market this year to seek greater profits. Market share.
Strive for the market
In order to respond to the rapidly changing market and fierce competition, many domestic heavy-duty truck companies said this year that they will go all out to compete for the market and strive to achieve the largest market share while striving to achieve a production and sales plan.
From FAW Jiefang Aowei, Dongfeng Tianlong, Shaanxi Automobile Deyu and New DeLong 2000, Foton Auman ETX, and Valin Euro heavy trucks to China National Heavy Duty Truck Haoyi 8, the flagship products of mainstream companies will compete with each other.
While relying on flagship products and strengthening service guarantees, a variety of marketing methods will be reflected in the heavy truck marketing battle. In recent years, truck marketing has gradually been on par with cars. Price wars, experiential marketing, loan-purchasing, brand offensives, prize promotions, test rides, and rebate marketing are more likely to appear in the heavy truck market this year. At the same time, domestic heavy-duty truck companies emphasize the role of dealers, and continue to reward outstanding dealers.
Exporting into a new direction
In recent years, in the field of heavy trucks, the import and export trend has begun to change. In the past, news of heavy trucks imported into the sky was plentiful, and there were very few people who heard about heavy trucks. Today, domestic heavy truck exports are heard. According to reports, many heavy-duty truck manufacturers this year will use exports as boosters for companies to achieve their desired goals. They all regard overseas markets as very important. In February 2006, China National Heavy Duty Truck Chairman Ma Chunji went to the Middle East to sign a contract with Iran for the export of 10,000 heavy-duty vehicles. In 2006, 600 Foton heavy trucks headed for this new market in Saudi Arabia. Also in 2006, Hualing, which was still in the stage of “not very large export volume and overseas market development is not completeâ€, won 1,000 large export orders from Algeria. The heavy-duty truck brand that Jianghuai Gefa had not listed for a long time is also gearing up, eager to try and plan a share in the international market.