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From January to June this year, the production and sales of commercial vehicles in China continued to increase steadily. Production and sales volume was 1,034,000 units and 1,023.6 thousand units respectively, an increase of 7.16% and 7.71% year-on-year. The demand for heavy-duty trucks continued to shrink, with production and sales of 114,900 units and 111,300 units respectively, down 0.47% and 2.28% year-on-year respectively.
Industry insiders believe that the domestic commercial vehicle sector will continue to grow for more than 10 years. However, with the gradual rationality of the market, the growth of the commercial vehicle market will not show the ups and downs of the passenger car market. Relatively stable will become the future commercial vehicle market. The main theme, but the competition between manufacturers will be more intense.
The light truck market has steadily increased
In the first half of this year, China's light trucks sold a total of 494,603 vehicles, maintaining a growth rate of 10.3%, which is still one of the fastest growing commercial vehicles. Futian, Jianghuai, and Dongfeng continue to be among the top three in the light-duty truck industry. Beiqi Foton still ranks at the top of the industry in terms of production and sales, but its growth rate has declined slightly compared to last year. On the contrary, the JAC light trucks have achieved the best position in the industry with sales of 57,677 light trucks at a growth rate higher than the industry's growth rate of 5%.
Regarding whether the light-duty truck market can outperform the market, an insider analysis said that since last year, relevant state departments have severely investigated overloaded trucks, forcing some brands with poor quality and non-compliance commercial vehicles to gradually withdraw from the market. This has increased the demand for medium and high-end light trucks with large tonnage and has driven the growth of the industry.
According to the person in charge of the JAC truck manufacturer, since the beginning of this year, the light truck companies have been committed to comprehensively improving their marketing and service capabilities, increasing user satisfaction, and actively promoting the 4S marketing model, which has greatly improved the entire industry, and it has taken away some of the Less light passengers' share. In particular, JAC has obvious advantages in terms of quality, sales network and services, with a large increase.
Heavy truck market changes
Heavy truck industry data in the first half of this year showed that the domestic heavy truck market ended the “market adjustment period†of up to 15 months, and the heavy truck market re-entered a “rational and steady†growth period. In the first half of the year, a total of 153,334 vehicles were sold in the national heavy truck market. In particular, the Steiner family of heavy truck companies showed a strong growth momentum. The growth of Shaanxi's heavy-duty trucks market was particularly conspicuous. The growth in market sales was the highest in the country with a growth rate of 78.6%, far higher than that of other competitors; Man Ju II, Chongqing SINOSTEEL No. 3, Jinan Heavy Industry Fourth.
With the development of the modern logistics industry, the extension of expressways, and the increase in the country’s “super cureâ€, trucks tend to be heavy in long-distance transportation. Heavy-duty trucks with fast tonnage, high tonnage, and good completion rates are becoming mainstream, but this year The severe situation in which oil prices hit new highs and raw materials continue to rise has also put great pressure on heavy truck companies. At present, major companies have taken many measures to reduce the burden on heavy truck users. For example, Shaanxi Heavy Duty Truck makes full use of the “economizer†heavy truck market. Advantages The nationwide marketing campaign of “Shaanqi Steam Truck Heavy Trucks and Saving China†was launched, and it was approved by end customers.
“According to the current situation, the demand for the heavy truck market in the second half of the year will not show a low tide in 2005 and will continue to maintain a 'stable and rational' growth trend.†Industry analysts believe that the heavy truck, Jinan Heavy Duty Truck and other representatives The continuous expansion of the Taier family market is becoming a significant feature of the structural changes in the heavy truck market this year. This is also a continuation of the production and sales situation in recent years. The main competition in the heavy truck market will also be carried out among companies that adopt the Steyr technology platform.