Foundry machine tool industry to solve the problem of marketing

Affected by the international financial crisis, in recent years, China's foundry machine tool industry has seen negative growth in profits and weakened corporate profitability. The growth rate of the industry-wide sales growth has dropped significantly. Companies with negative growth in new orders accounted for 76.6%. Enterprises with negative growth in orders accounted for 86.1%. The largest decline rate even reached 84%, which means that a considerable portion of foundry companies may be in the fourth quarter. Faced with the predicament of all production cuts or even bankruptcy.

The difficulty in the sales of foundry products is an important reason for the above-mentioned phenomena in foundry enterprises. According to statistics, in October 2012, the sales value of China's foundry machine tool industry fell sharply as compared with the previous nine months. Among them, the growth rate of casting cutting tool manufacturing, casting machine tool accessories manufacturing, and other special equipment manufacturing industries accounted for a relatively large decline, with the year-on-year growth rate falling by 34.86, 26.34, and 27.05 percentage points respectively. From the perspective of the output of major products, in October China's casting machine tool industry showed a downward trend in 7 products as a whole, among which the number of CNC machine tools for castings fell the most, which was a decrease of 62.75 percentage points year-on-year. Since the beginning of the year, due to the influence of various factors, the sales value of the domestic foundry machine tools industry has not improved. The market has been sluggish, and the sales value of the industry has fallen. This has brought a series of problems to domestic foundry companies. If companies want to achieve better development, they must first solve the problem of marketing.