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Downstream lighting accessories companies are currently facing development difficulties
According to statistics, in the next five years, the annual output value of China's lighting and lighting industry will maintain a growth rate of more than 20, which will inevitably bring considerable profits to the lighting accessories industry. However, it is understood that although the upstream enterprise market prospects are promising, as a downstream lighting accessories company, it is currently facing an unprecedented development dilemma. The increase in cost and the long time will bring invisible pressure to the meager profit enterprises. In the past two years, the rapid rise in prices has led to an increase in the raw materials of accessory companies, and the main pressure comes from labor costs. Due to the policy-oriented industrial transfer, the Pearl River Delta region has not had obvious employment advantages compared with the mainland. Many migrant workers choose to return to their hometowns, so that the labor shortage in the Pearl River Delta region has been repeated. As a result, enterprises only hired labor with high salaries. The previous basic salary was 1,500. Many people rushed to do it. . Inferior products disrupt the accessories market. In the accessories industry, many manufacturers have neither obtained business licenses nor formal production channels, evading tax and insurance costs, and more importantly, they have reduced mold opening, design, procurement, etc. At regular cost, they only need a screwdriver to produce assembly parts. It is difficult to find out the difference between the buyers and the others; in this way, other suppliers are embarrassed. After the customer comes, they always say which one sells only how much, and push down the price. Originally, the profit was thin, so that the market could only be a melee, and it was a mess. The threshold is low, and the growth of accessory manufacturers is like a peanut tree. There were not so many manufacturers of light source accessories two or three years ago, and the business at that time was good. In the past two years, hundreds of homes have been added at once, and corners and corners are all made of accessories. According to Jiuzheng Building Materials Network, the price is prevailing, even at a loss. As a dealer, to explore the price of the largest accessories city in Guzhen, the same LED3W bulb, found that the high is 12 yuan, the low is 1.8 yuan, and some even advocate the light source including only 2.6 yuan. Even the capital can't keep it. It is understood that those who do this trick are mostly making money two or three years ago. Now they are killing a batch of newly opened manufacturers through low prices. When others are dead, his price will be able to rise again. The marketing channel is aging, and waiting for customers to become a thing of the past. In order to save costs, many accessory companies do not set up a marketing team. They basically rely on the attraction market. Such customer objects are relatively limited. If the location of the store is not ideal, it is difficult to receive orders. A lighting company leader said: In addition to this store has three stores, in terms of turnover, this is the worst, you can see that there are very few people in this market, it is not easy to receive orders. Price wars are still the main means of competition. The biggest means for factories to fight against industry competitors is price wars. At present, for most lighting accessories companies, in the face of the cost pressure caused by rising raw materials, price war has become its main means of competition. According to industry insiders, China's enterprises engaged in the production of lighting accessories are mainly distributed in Guangdong, Zhejiang, Shanghai, Jiangsu and other places, among which Guangdong Guzhen is the most concentrated. From the perspective of product series, lighting accessories companies mainly include hardware, glass, wood, fabric, crystal, etc., but there are very few manufacturers specializing in the production of accessories for lighting finished products, most of which are integrated with other industries. On the one hand, because the overall output value of the lighting industry is small, on the other hand, the technical content of the lighting industry is low, and vicious competition has led companies to develop more fields. A few cents of profit companies are vying to grab the cost pressure of rising raw materials is quite large, for a few cents of profit, accessories companies are also rushing to sell. A parts buyer said that the development puzzles faced by accessory companies now include low-price competition, rising land labor costs, poor marketing, lack of brand awareness, and technology that cannot keep up with trends, in addition to rising raw material prices. Improving yourself is still the most critical.