China's mold industry will rely on brand strategy will develop rapidly

In recent years, with the continuous development of the market economy, the brand effect has become more and more important. “Managing brands” has become a very important job for domestic mold companies. It is understood that there are about 10 well-known (famous) mold trademarks and brands in the country at the provincial and municipal levels, and individual companies have already applied for national famous trademarks. With the continuous deepening of quality work and the emphasis on environmental protection, in 2011, a large number of mold enterprises passed the ISO9000 international quality system certification and ISO14000 environmental management certification. At the same time, in 2011, a large number of new and high-tech enterprises have been added to the industry, including national and provincial and municipal levels, and many companies have established mold technology centers or R&D centers.

It is reported that in recent years, China's machine tool industry has made rapid progress, and it has been able to provide relatively complete sets of high-precision processing equipment. However, compared with foreign equipment, there is still a large gap. Although many domestic companies have introduced many advanced foreign equipment, the overall level of equipment is much lower than many foreign companies. Due to institutional and financial reasons, the introduction of equipment is not complete, and equipment and accessories are not fully supported. The problem of low equipment utilization has not been properly solved for a long time. The company has long been affected by large and complete, small and full impact, mold professional level comparison, professional division of labor is not detailed, the degree of commercialization is low.