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China's agricultural machinery industry should adapt to the needs of innovation-driven transformation to accelerate the pace of transformation
[ China Agricultural Machinery Industry News ] The current domestic agricultural machinery market competition has entered the "deep water zone", and the competitive environment faced by enterprises is more complicated. Some companies are reluctant to carry out high-input technology research and development, accustomed to imitating, following up, and not adapting to the requirements of enterprise development to innovation-driven transformation. Generally speaking, the development of domestic agricultural machinery enterprises is mainly the development of traditional resource factor input mode, lack of innovation driving force, and lack of development stamina, which has become the constraint of development.
At present, China's agricultural mechanization is at a critical stage of accelerating development, structural improvement and quality improvement. Focusing on the needs of modern agricultural development, persisting in innovation drive, accelerating the pace of industrial transformation, and enhancing global competitiveness, it is the innovative development path of China's agricultural machinery enterprises and achieving development goals. Important move.
China's agricultural machinery industry should adapt to the requirements of innovation-driven transformation, accelerate the pace of transformation / picture from Baidu invasion
I. Promote transformation with innovation and draw a blueprint for corporate development
Economic globalization, informatization, cross-parallelism, integrated promotion, innovation-driven, industrial transformation, synergy and parallel development, for China's agricultural machinery enterprises to implement innovation drive, optimize development resources, accelerate industrial upgrading, and promote agricultural machinery enterprises from "manufacturing products" to " The development of "creating products" and "creating products" provides a rare opportunity guarantee.
(1) Innovation drive is the strategic support for development. The report of the 18th National Congress of the Communist Party of China proposed to implement an innovation-driven development strategy, emphasizing that scientific and technological innovation is a strategic support for improving social productivity and overall national strength, and must be placed at the core of the overall development of the country. In order to implement innovation drive, agricultural machinery enterprises must integrate their corporate strategies into national strategies, raise user needs to the focus of enterprise transformation, clearly understand the opportunities and challenges brought about by industrial transformation, optimize enterprise resources, enhance innovation capabilities, and strive to achieve traditional The transformation of industry and product adjustment to the industrial value chain and product added value; the transformation from the traditional product and price competition to the platform competition model of the complete solution supported by the system; the transformation from the input of the resource element to the innovation drive, and the active construction The road to success in industrial transformation and upgrading.
(2) Technological innovation is the core driving force for industrial transformation. Adhering to technological innovation, the combination of production, study and research has become an important factor for enterprises to enhance their innovation capabilities and accelerate industrial upgrading. China's major agricultural machinery enterprises set up R&D centers in developed countries, focusing on product development and key technologies in the global market, and conducting core technologies and strategic layouts. The modern agricultural equipment field and the provincial industrial technology innovation strategic alliance speed up the layout construction and build a value platform to promote the development of the industry. China's agricultural machinery expertise continues to integrate new technologies such as hydraulics, automatic control, microelectronics, information and biology, and is developing in the direction of large-scale, integrated and intelligent. Significant breakthroughs in key technologies and equipment for wheat no-till seeding, key components and products of high-speed rice transplanters, corn harvesters, and complete sets of potato processing technology, with GPS, GIS automatic navigation and geographic information system for power shifting and stepless shifting Tractor and large harvesting machinery, precision seeding machine, and large-scale sprinkler irrigation machine can fully meet the needs of agriculture and expand the development space of the enterprise.
(3) Manufacturing upgrade is the key link of innovation drive. Manufacturing is the bridge between design goals and expected results. China's leading agricultural machinery enterprises focus on the new trend of industrial transformation with digitalization and intelligence as the core, explore green digital design, and promote automation, flexibility, intelligence and comprehensive management informationization of enterprises. Applicable and advanced production management concepts have been widely used in some well-known agricultural machinery enterprises, meeting the demand for production and marketing synergy, and becoming the main mode of future agricultural machinery enterprises. Focus on the development of scarce, exclusive technology products, and build the core competitiveness of enterprises. Adopt high-tech means to innovate product design and improve product competitiveness. Innovate production processes, increase production flexibility and increase production efficiency. The flexible production line provides the basis for enterprises to adapt to the diversification and serialization of products. Advanced manufacturing models such as computer integrated manufacturing, intelligent manufacturing, and agile manufacturing have gained popularity, and laser cutting equipment and industrial robots have been widely used, which has strongly supported the pace of innovation drive.
Second, use innovation to promote transformation and grasp the current stage characteristics
China's agricultural mechanization is moving from the intermediate stage to the stage, and the agricultural machinery enterprises have the characteristics and trends of service value, manufacturing upgrading and industrial integration. We need to profoundly grasp the pulse of these major changes, consciously follow the laws of these changes, and firmly grasp the initiative of development.
(1) Service value-driven development. Information network technology is changing the marketing business model. The domestic leading agricultural machinery enterprises are developing from traditional products and price competition to provide value competition for the whole process of complete equipment optimization solutions for pre-production, production, and post-production supported by the system. Provide a final solution and related service transformation. Promote the value of integration and spill over customer value. The value service consisting of financial services, product services, after-sales service, and business services has gradually become the core link of the industrial chain and value chain of agricultural machinery enterprises.
(2) The promotion of manufacturing intelligence trends. New technologies such as the Internet, cloud computing, big data, 3D printing, and intelligent robots are becoming more mature, and the application and popularity are increasing, gradually forming intelligent, agile, and flexible manufacturing capabilities. The development mode and production mode of the manufacturing industry will undergo profound changes. The traditional large-scale centralized mass production will shift to just-in-time, customized and personalized production. This will meet the agronomic characteristics of China's food crops and economic crops, the planting patterns in different regions, and the individualized value demands of different users, marking the arrival of a personalized manufacturing environment.
(3) Industry integration and integration. Manufacturing changes the industrial ecological pattern to the created goals and promotes new business models. Build a new competitive ecology, use the global manufacturing network and the differentiated advantages of different regions to optimize the specific processes, nodes and links that the company does not have competitive advantages, and use network technology to effectively connect, system integrate, optimize and improve Global, resources, and scarcity capabilities participate in enterprise product development, manufacturing, marketing and other enterprises, to achieve greater use of resources, foster unique, exclusive, scarce competitive value of enterprises, and build the core of the global industrial chain and marketing chain. Source", supporting the orderly operation of the enterprise value chain.
Third, the development of innovation and transformation
The current domestic market competition has entered the “deep water zoneâ€, and the competitive environment faced by enterprises is more complicated. Generally speaking, the development of domestic agricultural machinery enterprises is mainly the development of traditional resource factor input mode, lack of innovation driving force, and lack of development stamina, which has become the constraint of development. China's agricultural machinery industry has some deep-seated constraints on core technologies and manufacturing capabilities, and there is still much room for innovation.
(1) The innovation capability of enterprises is weak. According to statistics, the proportion of R&D investment in industrial enterprises above designated size in sales revenue is only about 0.71% on average. Although agricultural machinery enterprises have invested heavily in recent years, they have advanced technology in agricultural machinery in large and medium-sized tractors, combined harvesting machines, joint working machines, etc. The gap continues to increase. China's agricultural equipment base is weak, and enterprises lack the initiative and enthusiasm of R&D investment. It is difficult to break through the existing income model of low-end and mid-end products. The strategy is generally lacking, and the core technology lacks extension. The main technologies, economic performance indicators, product reliability, and product structure of most agricultural machinery products produced have a certain gap with similar products in developed countries. From the perspective of product technology, China's agricultural machinery products mainly use mechanical technology, manual semi-automatic operation, and can not reach the technical level of comprehensive application of hydraulic, pneumatic and mechatronic technologies and automatic, remote control and information technology.
(2) The efficiency of results incubation is low. Some companies are reluctant to carry out high-input technology research and development, accustomed to imitating, following up, and not adapting to the requirements of enterprise development to innovation-driven transformation. As the main body of technological innovation, enterprises have not become the main body of scientific research and development and industrialization of scientific and technological achievements. China's technology research and development activities are still mainly concentrated in research institutes and universities. Some research institutes and institutions of higher learning lack the motivation to transform scientific research results into enterprises to accelerate transformation and upgrading and technological innovation. Some technical achievements lack market research, neglect the market environment changes and needs, and agricultural machinery product development lacks agronomic verification and compliance verification. Note that high-tech such as re-materials, new energy, information technology, and microelectronics technology, the technology span is too large, causing the foundation to be disconnected, and the value link is difficult to continue to operate.
(3) The level of manufacturing needs to be improved. The newness factor of some traditional enterprises in China's agricultural machinery manufacturing industry is far lower than other machinery industries, and there is a big gap compared with the standard of not less than 0.6-0.7. With traditional machining equipment and processes, the gap between advanced design methods and equipment such as green digital design, laser cutting, flexible production lines and various industrial robots is obvious. In particular, some emerging enterprise bases focus on image promotion and neglect quality improvement; products focus on cross-border purchase of core components, ignore core manufacturing capabilities, and do not master the manufacturing technology of core components, although it is difficult to imagine that the products are in good condition. The gap between the quality of agricultural machinery and foreign countries has increased, and the comparative advantages of medium and low-end agricultural machinery compliance and reliability are lacking. The poor quality stability of its own core products and poor product adaptability have become a key issue that has long plagued the development of some agricultural machinery enterprises.
Fourth, the innovation drive layout future development
The "Twelfth Five-Year Plan" period is an important upgrade period for the development of China's agricultural machinery industry, an accelerated period of core technology, a comprehensive development period of internationalization strategy, and a key breakthrough period for enterprise innovation drive. Actively implementing innovative strategies, restructuring, and comprehensively improving management are the development paths and goals for agricultural machinery enterprises.
(1) Strategically focusing and transforming. Strengthen the research on China's economic development strategy transformation, economic development mode and the evolution of the agricultural machinery industry, conscientiously sum up the experience and lessons in the process of enterprise development, comprehensively study and accurately grasp the trend of environmental change, scientifically summarize and sort out the resource advantages of enterprises, and arbitrarily demonstrate Analyze enterprise capabilities, carry out strategic focus, complement resources and synergy capabilities, actively integrate corporate strategies into national strategies, and plan industrial layout and development orientation at different stages of development. Build industries, core technologies, and teams to enhance independent innovation capabilities, capabilities, market breakthrough capabilities, international management capabilities, and talent cultivation capabilities; to strengthen core industries and products based on mechanized demand for crops, important agricultural time-limited operations, and agronomic advancement. To meet user needs. Strengthen the gold supply chain system of parts and components, support the development of the industry, use two kinds of resources, strengthen the combination of factors, strengthen the domestic and foreign markets, achieve breakthroughs, and avoid losing direction or annihilation in the tide of industrial integration, product upgrading and customer optimization. .
　　 (2) Innovating and driving the business and accelerating breakthroughs. Adhere to the support and role of science and technology, promote the improvement of manufacturing capacity, upgrading of products, and achieve scientific development and sustainable development. The first is to build a business innovation platform. Adhere to the international advanced technology level, continuously increase investment in research and development resources, build a diversified and vertical industry-university research and development integrated research and development layout, and steadily improve research and development capabilities. Innovate the R&D system, promote product strategy, and master the core technologies with independent intellectual property rights. Note the application of re-thinking, new materials, new technologies, etc., and accelerate the integration of agricultural machinery and agronomy. The second is to integrate into the digital development platform. The development trend of products and the trend of society are combined to master the initiative to win the first-mover competitive advantage. Agricultural machinery enterprises need to learn from, absorb and use new technologies, new platforms and new models such as the Internet, cloud computing, big data, 3D printing, intelligent robots, etc., and gradually form intelligent, agile and flexible manufacturing capabilities according to users' value demands. The third is to build the unique, exclusive and scarce core manufacturing resources and supporting system advantages of the enterprise. Through a variety of methods and means such as resource integration, factor investment, merger and reorganization, the global vision and full value chain system create a gold manufacturing chain from rough production, parts processing to complete machine assembly and testing. We will promote the manufacturing capabilities of key components such as key castings, diesel engines, drive trains, and intelligent information equipment, and firmly grasp the initiative of development in our own hands, form the core resources of our own differentiated competition, and improve the development of enterprises.
(3) Management upgrades and pursuits. Adhere to the road of refined value promotion, around the enterprise value model, implement the effective connection between management process and market, closed-loop management of market chain, R&D chain and manufacturing chain, and effectively combine and unify people's property, production, sales and responsibility. The first is to combine institutional construction with cultural construction, build an enterprise operating system, and create a working mechanism and atmosphere of active work, courage, pursuit, and continuous improvement, so that ordinary employees can also enjoy the opportunity of life, and grow and progress with the company. . The second is the innovative management model. Seize the opportunities brought about by the new formats created by the Internet and the era of big data, and evolve traditional management models, marketing concepts, and customer management to achieve gradual construction, effective coverage, integration improvement, and innovation breakthroughs. The third is to optimize enterprise resources, improve management capabilities, strengthen the construction of system platforms, and provide and deliver corporate value to users. We will upgrade the management level to a more prominent position, promote management innovation and institutional mechanism innovation, promote transformation and upgrading through management, and adhere to the pioneering path of innovation-driven, endogenous growth, closed-loop management, and industrial transformation.
Conclusion
A country has no independent innovation capability and no core technology. After all, it is passive, and it is the same for a business. Xiao Bian believes that our current sense of innovation, the speed of innovation, and the level of innovation are still far from the structural adjustment of the entire industrial chain. We should base ourselves on the existing foundation, grasp the opportunities of accelerating the transfer of international advanced industries, and strive to be at the core. There are new major breakthroughs in the technology industry; increase the use of advanced and applicable technologies to transform and enhance the development of traditional industries, accelerate the research and development of new products, enhance the technological content and added value of traditional products; and vigorously implement brand strategies to promote the transformation of traditional industries. Brand development