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At the 11th Beijing International Automobile Exhibition, in the vehicle hall, Bosch's demonstrations for hybrid electric vehicles, plug-in hybrid vehicles, range-extended electric vehicles, and pure electric vehicles have attracted numerous audiences. On the other side, the reporter personally wears 3D eyepieces and headphones to appreciate the magic of Bosch's new clean diesel system and also tries to simulate the start/stop system of driving.
Since 2005, Bosch Chassis Systems China has produced more than 1 million electronic stability program (ESP) systems. Due to the fact that ESP, which can avoid up to 80% of side-skidding incidents, has gradually increased its awareness in China, the assembly rate of ESPs for newly registered vehicles in China reached 13% in 2009. As Bosch's ninth-generation brake control system is put into production this year, Chinese manufacturers will begin to match a new generation of ESP systems that are lighter, smaller, and more powerful. Su Fandu, President of Bosch Chassis Systems China, stated: “It is a great pleasure to see ESP increasingly favored in the Chinese market. I am convinced that ESP can play a more important role in improving road safety in China.â€
Although the global sales of the entire Bosch Group in 2009 have fallen by 15% compared to the previous year, and sales in the automotive business, which accounted for 57% of the Group's total sales, have fallen by 18%, Bosch has had business since mid-2009. Obvious improvement, its good condition lasted until 2010. In the first quarter of this year, Bosch Group's sales increased by 25%. Compared with the automotive business, the situation is better, and it is expected to achieve a 2-digit growth this year.
In the case of a sluggish business, the Bosch Group has not relaxed its focus on R&D. In 2009, Bosch still invested RMB 34.3 billion in R&D. This figure was basically the same as in 2008. In the same year, Bosch applied 33,000 R&D personnel worldwide to apply for 3,800 new invention patents. Bosch ranked first in automotive technology patents in the World Intellectual Property Organization, the European Patent Office, and the German Patent and Trademark Office.
At the press conference of the 11th Beijing Auto Show Bosch Group, Rui Shiyi, Director of the Bosch Group and Head of Asia-Pacific Operations, stated that Bosch adheres to the long-term strategy of sustainable development, the business development is stable, the core team is stable, and the company’s overall recovery is Well prepared.
Asia and emerging markets are Bosch’s focus and priority development target markets in recent years. In the Asian emerging market, especially the Chinese market, the sharply rebounded market demand has helped Bosch's steady development in 2009. Sales in the Asia Pacific region have reached 73.2 billion yuan, accounting for 20% of global market sales.
In the Chinese market, Bosch’s combined sales in 2009 reached 27.4 billion renminbi, a 21% increase from 2008, and this sales exceeded the 12.4 billion renminbi in Japan ranked second in the Asia-Pacific market. At the same time, Bosch's investment in China in 2009 also reached 2.2 billion yuan. Rui Shiyun said with joy: "In all Asian countries, China ranks first in sales, accounting for 37% of sales in the Asia-Pacific region, becoming the third highest global sales market after Germany and the United States."
The theme of Bosch's participation is "Integrated Automotive Solutions from Bosch." Bosch's exhibits also focused on topics such as environmental protection and economy, safety and comfort, and for the first time put forward localized solutions for hybrid and electric vehicles.
From the change of the lineup, the reporter found that Bosch, which has always focused on traditional internal combustion engine technology, has used its development experience in the field of new energy vehicles for more than 30 years and has rapidly invested in the role of electric vehicles. “Undoubtedly, electric vehicles are the future direction of automotive development. Bosch has been continuously working on the research and development of electrification of powertrains and storage batteries. In China, Bosch has fully prepared for local development, manufacturing, procurement and sales. "Richard said.
Peng Deyuan, President of Bosch (China) Investment Co., Ltd. disclosed that through the localization of products and technologies, Bosch Power Drives Business Unit will be able to provide motors, power electronic controllers and power batteries for all power and torque range hybrid and electric vehicles in China. At the same time, the professional engineering team of electric drive and hybrid power technology established by Bosch's joint venture, United Automotive Electronics Co., Ltd., in 2009, has begun to have the ability to develop, produce, purchase and sell locally. This is also the succession of Bosch after Germany. The second electric vehicle technology research and development center established in the world.
“We will gradually transfer the latest technology to China.†Rui Shiyi said, “Localization is also for the global, and technology transfer is not one-way. In the future, products developed in China and Asia will also be produced and sold globally.â€