Beijing Motor Dealer Shuffles the First Wave

Due to the indifference of Beijing’s auto market, GAC Toyota’s five newly approved dealers’ opening plans were all postponed. One of the basically completed dealerships was afraid to open the door due to the need for further investment after the opening of the business. The other 4 The dealers who have acquired the qualifications of the family also postponed the establishment of the store plan. Since the introduction of the restriction policy for more than six months, it has exerted many influences on Beijing auto dealerships. The first round of dealer reshuffles has already begun to show—the powerful dealers have taken advantage of the opportunity to expand their scales and expand their scale; some of the dealers are operating poorly. In particular, investors holding a short-term speculative attitude were forced to retreat; and some dealerships that were originally planned to open this year were pushed back to start operations, or hesitated to wait and see not to continue investing.

The new store was postponed and opened. Near the Golden Harbor Auto Park, all the hardware of a GAC ​​Toyota 4S shop has been basically completed, but it has not been opened yet. Another GAC Toyota dealer’s official revealed that the shop was originally planned to open at the beginning of this year, but the opening time was just a time when the ceiling price policy was introduced. Taking into account the business risks, investors did not dare to invest further, because after entering the car, they entered the car. Recruiting staff, utilities, etc. all require costs. At present, GAC Toyota has a total of 11 dealerships in Beijing. Since 2009, there have been no new additions, but five new dealers have been approved since then. In addition to the above-mentioned shop, four other store-building plans have also been postponed. Guangzhou Automobile Toyota revealed that the 4S shop in Jingang has not yet passed the acceptance of the manufacturer. Given the special circumstances of the current Beijing market, GAC Toyota will respect the opinions of the dealers regarding the opening hours and even whether it will abandon the business qualifications.

Dachang Bank, an old dealer of Shanghai GM, built a new Chevrolet 4S shop at the junction of Huangliandian, Chaoyang North Road. It was originally scheduled to open in the first quarter of this year, but it has not been officially opened until now. Recently, the store has been equipped with key personnel and started trial operations, but it has not entered the car in bulk. According to a person in charge of the World Bank Group, taking into account the current market conditions in Beijing, although the hardware has already been built, but in order to transfer the flow of people from the old store to the new store, the new store has accumulated more popularity, so the opening hours are repeatedly pushed back. . “The oldest Chevrolet dealers at Davis are on Xiaojieqiao, but they can only make sales. After the sale, they have to go to the West Fourth Ring Road. It is very inconvenient for many old customers living in the east, and we introduce them one by one to Chaoyang North. This new store on the road has accumulated a certain amount of passenger flow, and our new store is officially opened again.”

After half a year after the big dealers took over the merger, some poorly-managed dealers chose to withdraw, while some of the powerful dealers took the opportunity to take the bottom. At the end of June, Wang Changqian, Chairman of Integrity, announced on Weibo: “The successful acquisition of the Chery Ruisheng distributor Guoxing Shenghe Automobile Co., Ltd. has recently been completed. After half a month’s personnel adjustments and adjustments, personnel will be available tomorrow and will officially open on July 1. For three months, it will turn itself into a profit.” As an old Chery dealer, Integrity has become the only full-brand Chery brand dealer in Beijing, and it has seven outlets in Beijing.

Guoxing Shenghe 4S Store, which operates the Chery Ruiqi brand, opened at the end of October last year. Since the Ruiqi brand has few main models and the brand awareness is not high, the situation has not been opened yet. With the introduction of the Beijing restriction policy, Guoxing Shenghe Investors opt out. Integral deputy general manager Su Qiang introduced that, after the acquisition, Integrity has 4S shops in the southeast and northwest of Beijing, and it is possible to rationally distribute passengers from several outlets and to bring together the business of Shengxing.

Great Wall Motor is one of the few leading auto dealers to restructure. After the restrictive licensing policy was introduced, Great Wall Motors stated that the existing dealer network in Beijing needs to be optimized and integrated. It is more reasonable for the Beijing market to retain one or two investors. At the beginning of this year, the largest dealer of Great Wall Motors, Bu Shi Shi Lian, swallowed Tiantong Zhengyuan, which was newly added to the network last year. In this way, Bo Shilian owns a 4S shop in the southeast and northwest of Beijing.

Bo Shilian began operating Great Wall Motors in 2002. In 2010, it sold nearly 6,000 Great Wall vehicles, which accounted for 60% of the total sales of Great Wall Motors in Beijing. So far, it has accumulated 20,000 users. Tiantong Zhengyuan was a dealer who had just joined Great Wall Motors last year. Bo Shizhong, general manager of Bo Shilian, believes that for these powerful dealers, the current Beijing auto market has brought them opportunities. “There are peaks and valleys in the market, but there is always an opportunity, if there is no restriction policy, It is also impossible for us to acquire Tiantong Zhengyuan."

The short-term dealers with short-term speculation have withdrawn from the market in February this year. Affected by the limit-limit policy, the 4D shop of BYD Xiangruifeng in the South Fourth Ring began to gradually dismantle sales personnel, and sales and after-sales services have all been suspended. At present, the name of Raymond Fung has not been found in the distributor directory of BYD website.

Jin Xin Cai, an old dealer of SAIC-GM-Wuling’s micro-vehicle business, also opted out of the Beijing market in June. Although this dealer has already obtained the Baojun brand operation authorization, due to its original exhibition hall of Oude Bao expired, no suitable new shop site could be found due to the cost. Last year, Baojun, a self-owned brand of SAIC-GM-Wuling, approved the operation rights of three distributors in Beijing, but currently only Longda Junda is located near the Xiaowuji Bridge in the southeast of the Fourth Ring Road.

Beijing's restriction of purchase policies has little impact on small merchants in some automobile markets in Beijing. A person in charge of the Ou Debao Automobile Trading Market (hereafter referred to as Oude Bao) where Jin Xin Rainbow is presenting, “Limited licensing policies have a small impact on popular top-selling brands, sales are falling within their affordable range, and some brands operating low-end brands The small distributors have a greater impact. In the first half of this year, five or six merchants withdrew from Oudebo, mostly small stores, such as Xiali, Mustang, Yellow Sea, and Chery.” He said that the small distribution of exits Most of the business people saw that last year's car sales were hot and they were speculating in the short-term. They were more difficult to survive. In addition, a lot of independent brands in the Oriental City Automobile City are in the half-time out state.