An Analysis of the Development Status of China's Printing Industry

The printing industry has become the main force in the development of China's cultural industry. It not only maintains ideological security, satisfies the people's consumer demand, but also develops into an important industry that is "clothing and hating" for economic and social development. However, at present, there are still many problems in the development of the printing industry in China.

During the "Eleventh Five-Year Plan" period, China's total printing output value increased by an average of 19.3%, far higher than the 11.2% growth rate of the national economy over the same period. In 2011, the total output value of the printing industry accounted for 57.8% of the total output value of China's press and publication industry. The printing industry has become the main force in the development of China's cultural industry. It not only maintains ideological security, satisfies the people's consumer demand, but also develops into an important industry that is "clothing and hating" for economic and social development.

In order to accurately grasp the development of the printing industry and use the spirit of the 18th Party Congress to guide industrial development, the Printing and Distribution Management Department of the General Administration of Administration of China and the Printing Technology Association of China investigated and compiled the “China” on the basis of the data and information of the printing industry in 2011. The development of the printing industry (2012) provides a brief analysis of the status, characteristics, and problems of the printing industry, and puts forward development proposals.

This article excerpts the status of development in various aspects of China's printing industry.

A printing company situation.

As of the end of 2011, there were 102,484 printing enterprises of various types in the country, a year-on-year decrease of 1.8%; employees were 3.5667 million people, a year-on-year decrease of 2.7%; total printing output value was 876.713 billion yuan, a year-on-year increase of 12.59%; total assets were 925.666 billion yuan, an increase of 9.96% year-on-year. %; The total profit was 73.987 billion yuan, an increase of 8.31% year-on-year; the external processing trade was 68.009 billion yuan, an increase of 2.9% year-on-year. Among them, there were 6821 publications printing enterprises, with a total printing value of 131.394 billion yuan, an increase of 0.94% year-on-year: 47,377 packaging and decoration printing enterprises, a total printing value of 631.877 billion yuan, a year-on-year increase of 20.6%, and other printed matter printing enterprises of 44,868, the total printing output value. 70.851 billion yuan, a year-on-year decrease of 15%; special typesetting, platemaking, and binding enterprises 2676, printing output value of 7.732 billion yuan; franchised and 兼营digital printing companies 799, printing total output value of 3.974 billion yuan.

Second printing equipment and equipment.

1. Printing equipment situation.

According to statistics from the China Printing and Equipment and Equipment Industry Association on 68 key printing equipment manufacturing enterprises across the country, in 2011, total output value reached 7.813 billion yuan, up 16.06% year-on-year; sales revenue was 7.452 billion yuan, up 10.17% year-on-year: total profit 6.15 Billion yuan, a year-on-year decrease of 3.98%. Among them, 72% of the company's sales revenue increased compared to last year, but the profit growth of the company accounted for only 51.5% of the total, while the loss of the company's total accounted for 19.1%.

2. Printing equipment.

1 paper and cardboard. According to the statistics of China Paper Association, in 2011, the domestic production of paper and board was 99.3 million tons. The year-on-year increase was 7.12%, the consumption was 97.52 million tons, an increase of 6.31% year-on-year; the per capita annual consumption was 73.34 billion people, an increase of 7.35% over the same period of last year. Among them, in the printing of printing paper, according to statistics, in 2011, the country published printed books. The quality of articles, periodicals, newspapers, and equivalents was 7,170,100 tons, a year-on-year increase of 5.58%.

2 offset printing plate. According to the statistics of the China Printing and Equipment Equipment Industry Association, in 2011, the total amount of domestic offset printing plates used was 259 million square meters, of which, the use of CTP plates was 117 million square meters, accounting for 46% of the total use.

3 printing ink. According to the statistics of the China Printing and Equipment and Equipment Industry Association, in 2011, the total domestic production of printing ink was about 575,000 tons, and the total consumption of about 580,000 tons of imported ink was about 32,600 tons. Among them, consumer offset inks accounted for about 45%, consumer gravure inks accounted for about 35%. In addition, the consumption of water-based inks and various green-friendly inks without benzene accounts for about 20%.

4 Blanket. According to the statistics of the China Printing and Equipment and Equipment Industry Association, the total sales of printing blankets in 2011 was 1.61 million square meters, the growth rate of Libya was 6.62%, and the sales revenue was 406 million yuan, a year-on-year growth of 5.81%. Among them, the sales of air-cushioned rubber blankets accounted for about 85%, the sales volume of ordinary physical blankets accounted for about 15%, and the sales volume of imported branded blankets accounted for about 30% of the domestic market.

5 Printing roller. According to the statistics of the China Printing and Equipment and Equipment Industry Association, in 2011, the total output of domestic printed rubber rollers was about 1.2 billion cubic centimeters, a year-on-year decrease of 29.41%, and sales revenue was about 300 million yuan, a decrease of about 10% year-on-year.

3. Printing equipment equipment import and export situation.

According to statistics of the General Administration of Customs, in 2011, China's total import and export of printing equipment and equipment imported 5.489 billion U.S. dollars for 5.495 billion U.S. dollars, and 1.909 billion U.S. dollars for exports, a year-on-year growth of 11.04%. Among them, the import value of printing equipment was US$2.54 billion, an increase of I0.64% year-on-year, that of prepress equipment decreased by 5.40%, that of auxiliary equipment and parts decreased by 13.43%, and that of postpress equipment increased by 68.05%. The import volume of printing equipment was 1.046 billion U.S. dollars, an increase of 8.98% year-on-year. Ink inks increased by 1%, and offset printing plates and plate-making films increased by more than IO%. The export volume of printing equipment was 1.251 billion U.S. dollars, an increase of 14.12% year-on-year, and the export of printing equipment was 650.37 million U.S. dollars, a year-on-year increase of 10.20%.

Three green printing implementation.

1. Government departments to promote the situation.

On the basis of the two departments' signing of green printing implementation in 2010, in March 2011, China's first green printing standard "Technical Requirements for Environmental Labeling Products Printing Part I Lithography" was formally promulgated. Subsequently, the green printing company certification was carried out nationwide. In October 2011, the General Administration of Press and Publication and the Ministry of Environmental Protection issued the “Announcement on the Implementation of Green Printing” and outlined the timetable and circuit diagram for implementing green printing during the “12th Five-Year Plan”. In October 2011, the State Council issued the “About Opinions on strengthening key environmental protection work, “Zongfa [2011] No. 35”, pointed out that “Encourage the use of environmental labeling, environmental protection certification, and green printing products.” This is the state's high regard and full affirmation of the implementation of green printing. In April 2012, the General Administration of Press and Publication, the Ministry of Education, and the Ministry of Environmental Protection issued the "Circular on the Implementation of Green Printing of Textbooks in Primary and Secondary Schools", and the implementation of green printing has entered into substantive areas. In November 2012, the Printing and Distribution Management Division of the General Administration of Press and Publication and the Division of Science and Technology Standards of the Ministry of Environmental Protection jointly organized the second green print campaign week and released the “Report on the Implementation of Green Printing Results” for the first time.

2. Green key project situation.

In 2010, 10 green digital printing industrialization projects received 54.20 million yuan of central budget special investment support. In 2011, the General Administration of Press and Publication conducted inspections on these 10 projects. In 2011, the China Green Printing Digital Printing Project received funding support.

3. Green printing certification situation.

As of now, there are more than 160 printing companies in China that have obtained green printing certification. There are still more than 500 printing companies are reporting. Some local press and publication administrative authorities also provide enterprises with certain policies and financial support in the areas of green technological transformation, certification consultation and other aspects.

In summary, the overall level of China's printing industry is on the rise, regardless of whether it is in the enterprise product or in the policy standards have various degrees of improvement. However, there are still many problems behind the achievements.

Third, there are problems in the printing industry

First, the degree of intensive agglomeration is low and there is a lack of core competitiveness. At present, although China's printing industry has already emerged a number of companies that have begun to take shape and their brand awareness, compared with internationally renowned companies, there are still large gaps in scale, efficiency, and core competitiveness. “The problems of large, weak and unskilled are still outstanding. The competition among enterprises in the industry is far more than coordination and cooperation, and the situation of low-level redundant construction in the industry cannot be fundamentally changed.

The second is the lack of investment in independent innovation, and the quality potential needs to be improved. At present, most printing and equipment manufacturing companies rely excessively on cost advantage and low-price competition strategy in the market, and insufficient investment in technology and management innovation. As a result, there is a significant gap between domestic printing equipment and internationally renowned branded products in terms of scientific and technological content, quality stability, etc. At the same time, there is a shortage of high-quality skilled workers and management personnel in the printing industry; the vocational skills training and qualification certification system needs to be improved; There is still a big gap between companies and internationally renowned companies in internal management, capital operation, and international trade.

Fourth, printing industry development proposals

Due to changes in the international and domestic economic situation, and the development trend of the printing industry and related industries, China's printing industry has entered a period of adjustment and transition after a period of rapid development. From the segmentation perspective, with the rapid development of various electronic media such as smart phones and tablet computers, the market share of traditional publications will be further squeezed; the consumption of commercial printing and packaging printing is closely related to per capita GDP, and it is expected to maintain a relatively high level. The stable growth rate; new printing formats led by creative design, personalized printing and logistics services that extend from both ends of the printing industry chain will gain more market and development space. The overall printing industry in China will maintain a relatively stable growth rate. On the issue of how to better solve the problems in China's printing industry in the development process, the following suggestions are made:

Speed ​​up the implementation of green printing and vigorously adjust the structure.

Give full play to the government's leading role in the implementation of green printing, actively expand the scope of green printing, and use market adjustment mechanisms to encourage enterprises to actively increase investment in green technologies under the guidance of bizarre and intangible forces. 'Improve technology and improve The production environment will be transformed into a green printing company, thereby promoting the elimination of backward production capacity and realizing industrial restructuring.

Second, cultivate key enterprises and strengthen their competitiveness.

Create a good development environment for key printing enterprises above designated size, increase capital and policy support, and speed up the development of national printing demonstration companies that lead radiation. Strengthen the planning and construction of printing industrial parks, and guide localities to create distinctive and potential printing industrial parks based on their own characteristics and regional advantages.

Third, increase investment in innovation and transformation to promote transformation and upgrading.

Increase investment in innovation, focusing on the implementation of the “Digital Printing and Printing Digital Significant Project” and “Green Printing System Construction Project”. With major projects, we will drive the research and development and transformation of printing equipment and technology, upgrade the overall technical level of the industry, and promote the transformation and upgrading of the printing industry.

4 Improve industry supervision and management and create a healthy environment.

The government authorities should further strengthen policy regulation and market supervision, improve relevant laws and regulations, strictly implement market access and withdrawal policies, and comprehensively use legal, administrative, economic, and scientific and technological means to improve management efficiency and create fair and orderly competition for the printing industry. surroundings.