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Will Trump come to power to "add traffic" to the lighting export?
At present, OEM has become the main mode of China's export to the United States. The LED enterprise brand is sparse, mainly small and medium-sized enterprises, export orders are small and scattered, and OEM products account for the mainstream. In 2015, the export volume of China's LED lighting products to the US market was 957 million yuan, accounting for 41%. On November 10, 2016, the US Consumer Product Safety Commission (CPSC), Health Canada and LD Kichler jointly announced a voluntary recall of 70,000 ceiling lamps in China. The recalled product name is Krystal Ice ceiling fixtures, which involves 4 different models of Kichler Krystal Ice ceiling lamps. The four lamps are square, chrome-plated, copper-colored metal frame mirror and clear crystal. These products are sold simultaneously with four 40-watt bulbs, with models 38182, 38183, 38198, and 38199. The product was sold in the US and Canada from January 2016 to August 2016 and is priced at approximately $120 per piece. The recalled products were sold in the United States at approximately 68,600 units and in Canada at approximately 2,300 units. Reason for recall: A 40 watt halogen bulb sold with ceiling fixtures may cause the power cord on the ceiling to overheat and present a fire hazard; even with low wattage bulbs, old wiring can cause a fire in the fixture. At the moment, no relevant accident reports have been received. The United States is the largest exporter to China, and it has always been a market where LED lighting export companies love and hate. On November 9, 2016, Republican presidential candidate Donald Trump was elected the 58th President of the United States. The reporter observed that Trump's China policy, in which Trump said that the import of goods imported from China up to 45% of tariffs has a greater impact on China's LED, so that Sino-US bilateral trade exports are caught in more uncertainties. For the LED lighting industry, the export sales situation of export companies has fallen into an uncertain situation. China's overall export analysis According to the report of the Ministry of Commerce of China, in the first three quarters of 2016, China's total import and export value was US$2.68 trillion, down 7.8% in US dollars. Among them, exports were 1.54 trillion US dollars, down 7.5%; imports were 1.14 trillion US dollars, down 8.2%. The trade surplus was 396.4 billion US dollars, down 5.4%. In the first three quarters, China’s trade in traditional markets was significantly different. China-US bilateral trade fell by 3.3%, its exports fell by 1.9%; bilateral trade with the EU and Japan increased by 2.7% and 2.9% respectively, and its exports increased by 1.8% and 0.5% respectively; bilateral trade with ASEAN fell by 0.8%. Its exports fell by 1.9%. In the first three quarters, China maintained a good growth momentum for some of the countries involved in the Belt and Road. Among them, exports to Pakistan, Russia, Poland, Bangladesh and India increased by 14.9%, 14%, 11.7%, 9.6% and 7.8% respectively. India and Russia accounted for 2.9% and 1.8% of China's exports, respectively, both of which increased by 0.3 percentage points over the same period in 2015. LED lighting exports to the US market analysis At present, China's LED lighting export market is mainly concentrated in Europe and the United States, Japan and other countries and regions, which in turn dominate the US market. In 2016, the overall size of the US lighting market will reach $25.1 billion. In 2017, the LED lighting market reached 33.1 billion US dollars, and the LED lighting penetration rate increased to 52%. According to the survey data, China's LED lighting products from January to April 2016 were US$5.764 billion, down 8.54% year-on-year. For the purpose of export, the United States ranked first with an export value of 1,139,739,200 US dollars and a growth rate of 3.01%. In addition, the top five exporters to the US are: Guangdong, Jiangsu, Zhejiang, Shanghai, and Shandong. LED export companies are mainly represented by Xiamen Lidaxin, Zhejiang Sunshine Lighting, Zhejiang Kaiyao Lighting and Meike Lighting. At present, OEM has become the main mode of China's export to the United States. The LED enterprise brand is sparse, mainly small and medium-sized enterprises, export orders are small and scattered, and OEM products account for the mainstream. In 2015, the export volume of China's LED lighting products to the US market was 957 million yuan, accounting for 41%. In terms of channels, the US lighting product channels are generally divided into the following categories: e-commerce platforms, cross-border diversified distributors, retail channels, dealers specializing in segmentation, and some large electrical/electrical companies. Sex. The main channels are mainly three: Philips, OSRAM, General Electric. In terms of products, the most popular among American consumers at this stage is the ceiling light, which accounts for 26.8% of the total, followed by 14.2% of the bulbs, and the third is the projection lamp, which accounts for 13.1%. This is followed by solar lights (11.3%), garden lights (9.8%), downlights (6.6%), and so on. This also illustrates the consumer preferences of American consumers. North America's high threshold, hard to fight the iron itself Last year, the United States installed more than 200 million LED A-type lamps, an increase of 160% over 2014. From 2016 to 2035, accelerating the installation of LED lights can save the United States $630 billion in energy consumption. In this context, the LED lighting replacement market will enter a new round of growth. The market size of replacement light sources represented by bulbs and lamps will show a rapid growth trend. The US Department of Energy (DOE) released the latest version of the biennial version of the solid-state lighting energy-saving version for general lighting applications. This report focuses on the general lighting market in the United States. The report predicts that North American LED lights and fixtures are expected to account for 86% of fixture installations in 2035, compared to only 6% in 2015. Opportunities and challenges are always accompanied, and the current domestic industry price war is fierce. Large enterprises are targeting foreign markets, mergers and acquisitions of capital and other news. But want to pass the high threshold of the US market, not only face technical barriers, UL certification but also need to face intellectual property constraints. It is understood that in terms of the safety and reliability of lighting products, the US entry threshold is the highest in the world. Before entering the foreign market, Chinese LED companies need to understand some local policies and obtain some certifications, such as UL certification, FCC certification, ENERGY STAR certification, etc. These certifications will make LED companies have more advantages in entering overseas markets and enter the United States. The prerequisites for the market are UL certification and FCC certification.