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Stunning design, coupled with the roar to stimulate the adrenaline, top luxury car is the dream pursued by countless people. Recently, the reporter saw at the Zhongshan Auto Show that top luxury car dealers from Guangzhou, Dongguan, Foshan and other cities began to attack the top luxury car market in Zhongshan. According to industry insiders, the top luxury cars in the first-tier cities are fiercely competitive, and small and medium-sized cities with strong spending power have become the markets where the top luxury cars are excavating. In particular, the characteristics of Zhongshan people’s possessions are becoming the reason for attracting the top luxury car dealers in the neighboring cities to explore the market in Zhongshan.
Top luxury car force Zhongshan
Recently, at the auto show held in Zhongshan, top luxury car dealers from cities such as Guangzhou, Dongguan and Foshan brought along top luxury cars such as Lamborghini, Porsche, and Bentley to attack the top luxury car market in Zhongshan.
Zhongshan is located close to Hong Kong and Macau because of its geographical location. Consumers in Zhongshan also often come across various top luxury car brands. This has played a very important role in nurturing the top luxury car market in Zhongshan. In Zhongshan, who has been engaged in more than ten years in Zhongshan and specialized in selling various top luxury cars, Mr. Yan told a reporter that three years ago, many of the top luxury cars sold in Zhongshan were sold to them. Now Guangzhou, Shenzhen and other surrounding cities. , Top luxury cars have set up 4S stores, therefore, the owners of luxury cars to buy, began to favor the 4S shop in the surrounding cities to buy. Mr. Xin said that the number of top luxury cars in Zhongshan has been increasing year by year, which reflects both the strong consumption power of Zhongshan and the characteristics of upward consumption of car owners.
First-tier cities are fiercely competitive
From the Dongguan luxury car dealer Ms. Wang told reporters that Dongguan's market is relatively large, especially before 2010, are high-speed development. Today in the Dongguan market, BMW has six 4S stores, Mercedes-Benz has three 4S stores plus two city showrooms, and Audi is also expanding to five 4S stores. In addition, top brands such as Maserati, Ferrari, Lamborghini, Bentley, and Porsche all have franchised stores in Dongguan.
In Guangzhou, Dongguan, Foshan, Shenzhen and other cities, luxury brand competition is extremely fierce, the lack of top luxury car stores in Zhongshan, naturally become everyone's eyes. Ms. Wang frankly stated that when she came to Zhongshan to participate in the exhibition, it was mainly display-based, allowing the rich people in Zhongshan to learn more about luxury brands. At the same time, it also had hope that Zhongshan had a strong spending power after all.
Strong consumption is the main reason
“The strong consumer power is the main reason that attracts us to Zhongshan.†The top luxury car dealer from Dongguan stated that Zhongshan does not have top-level luxury car dealers. This time, it mainly cultivated the market and made consumers in Zhongshan know. If you want to buy top luxury cars, you can also go to Dongguan 4S shop to see.
Mr. Zheng, the relevant person in charge of the Zhongshan BMW dealers, believes that the lack of 4S stores in the top luxury car brands in Zhongshan is the main reason why the top luxury car dealers in surrounding cities chose to promote in Zhongshan. Because the top luxury cars are niche groups after all, plus the competition in the first-tier cities is very fierce, to promote the consumption of small and medium-sized cities to do, and strive to tap the purchasing power is a coup.
About 45 years old is the main force of luxury cars
The reporter learned from the luxury car brand in Zhongshan that SUV models are the most popular among luxury brands that cost more than one million yuan. In addition, like the BMW 7 Series and Mercedes-Benz S-Class sedan, the age of the car is generally 40 to 50 years old. Mercedes-Benz SLK, BMW Z4 and Audi TT sports cars are generally between 26 and 32 years old. Among them, the proportion of Mercedes-Benz SLK and BMW Z4, female car owners nearly 40%.
Zhongshan’s wealth characteristics are favored by vendors
The reporter learned from a distributor that specializes in the sales of various imported top brands. It is understood that the sales of top luxury cars are high in investment and high in risk, and the return is naturally higher than that of popular brands, but the competition in Dongguan market is also very fierce. This relatively niche market for cars must create big cakes in the surrounding cities. The Zhongshan people who have strong spending power and rich characteristics are naturally the objects favored by automobile dealers.