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Marketing channels play an extremely important role in the development of the titanium dioxide industry. As the design of distribution channels is completed by channel members under the influence of various factors such as different perspectives, different interests, and different methods, channel service providers and manufacturers are the ways of cooperation and the road to mutual benefit.
In the critical period of the 13th Five-Year Industry transition and development, domestic titanium dioxide producers are faced with product upgrading to break the “homogeneous†bottleneck, while producing high-quality, specific products. At the same time, identifying capable channel providers is the key to corporate marketing. As the saying goes, “product quality is the life of an enterpriseâ€, manufacturers win with high quality product quality, channel service providers win with high-quality services, manufacturers choose good channel service providers, and channel service providers choose high-quality producers, both of which Complementarity is a "combination and mutual win."
High-quality producers are self-evident, that is, companies that can work hard in product R&D and upgrade, have “artisan spirit†and ability; excellent channel service providers, under the new situation, traditional service providers are no longer suitable for the era. Development, such as: There are countless “dealers†in the titanium dioxide industry, most of them still stay in the business model of “competing the differenceâ€, and they are not willing to exert effort to “move bricksâ€; "Supplier", such a profit model, in the era of information explosion today, can have a way out?
The modern channel service provider is a new type of marketing concept centering on customer demand. Therefore, it can deliver the desired goods or services in the target market more effectively than competitors, and thus meet the needs and desires of the target market more effectively than competitors.
In modern marketing channels, the relationship between internal members of the channel gradually evolved from trading relationships to partnerships to strategic alliances. Emphasis on the systemic nature of the entire channel and achieving the best results overall. At the same time, he also woven into a huge long-term network of relationships representing a series of policies and practices that constitute this basic organization. The value of this kind of relational channel lies in: the synergy of the strategic process, the bidirectionality of the information communication and the mutual benefit of the marketing activities, and the construction of the modern marketing channel has broken the simple relationship of “buying and selling†and formed the interest community.
Recalling the vicious competition in the titanium dioxide market in the past few years, price wars have fought one after another, and many of the original game rules have been broken. The disorderly price war is the bloodshed of the same industry, and many agents in the same region are competing for customers. Or based on different inventory pressures, carry out brutal price "fighting." It should be said that this type of competition represented by price competition among distributors is a disorderly market competition. It has caused extremely serious consequences: it increases the common costs of distribution channels, makes profits abnormal, and severely restricts brands. Growth, expansion of distributors and establishment of a good market economic order.
In the face of ever-changing markets, the transformation and upgrading of channel service providers is imperative. The Yantai Group does not own the “largest titanium dioxide service providerâ€. In recent years, it has been operating in accordance with the business philosophy of “professional quality and service of Yan Titaniumâ€. Tu Guang Network has established dozens of companies such as Shanghai Yan Ti, Guangzhou Yan Ti, Hangzhou Yan Ti, Xiamen Yan Ti, Hong Kong Yan Ti, and Canadian Yan Ti, forming a global network of outlets. Chairman Yang Tao led Yan Ti. People have made arduous efforts for this.
Compared with Yantai Group, Zhenjiang Fanhua Chemical Co., Ltd. has developed a “channel service provider†road of “scientific and technological services to improve product quality and marketing services.†Fanhua Chemical is committed to the advancement of titanium dioxide technology and enhance the quality of human life. "As an ideal, adhere to integrated innovation, and use technology as a link to assist strategic partners in improving product quality, effectively integrate supply chains, and create value for users with strict quality control and professional technical services." Under the leadership of Chairman and General Manager of Ni Xiaoguang, Fanhua Chemical completed the CMA certification of the testing organization and began CNAS certification. Ni Dong believes that the first-class testing methods and first-class technology will enable the Pan-China Chemical Industry to serve the titanium dioxide industry. One floor.
Taking "Yan Titanium" and "Fanhua" as examples, the transformation and upgrading of channel service providers is imperative. Manufacturers and excellent service providers cooperate to form complementary advantages, professional complementarities, and change the traditional concept of channel marketing based on mutual benefit. The inevitable trend.
Titanium dioxide industry heavy channel construction service providers transformation and upgrading
The pros and cons of the marketing channel design decisions of production companies are directly related to the smooth realization of the company’s goods and services. The manufacturers are restricted by the service radius, service quality, production funds, market competition, and product segmentation markets, and they exist in customer service. Many unsatisfactory places. How to do a good job of "channel construction" relates to the realization of corporate strategic goals. The channel design emphasizes customer needs as the starting point and emphasizes the integrated advantages of channel design. Enterprises have a complete, efficient, low-cost marketing channels, they have mastered the market competition initiative, and have a new competitive advantage.