Post-market structural problems to be adjusted

Based on the current car ownership of 130 million vehicles, the scale and potential of the automotive market in China, namely the automotive aftermarket, can be imagined. Someone considered such an account: a car with a cost of more than 100,000 yuan will be used annually for more than 3,000 yuan for vehicle grooming, maintenance, and repairs. The relevant costs for medium-to-high-end cars are far beyond this figure. Calculated on the basis of more conservative standards, only the "cake" of the car beauty care market will have an annual value of almost 400 billion yuan.

It was the attraction of this big cake that many investments poured in. According to the data, at present, there are as many as 300,000 first- and second-tier companies in the automotive maintenance industry in China, employing more than 3 million people, and growing at an annual rate of over 10%. However, no one company, including foreign brands, has been able to occupy a monopoly position in the market. The overall market concentration is very low, and it is basically in a state of chaos. Corresponding to or corresponding to this state of the market is the ills of the price system, product quality, and the problem of corporate integrity.

From the perspective of mature countries in the automotive market, the sales profit of automobiles accounts for about 20% of the profits of the entire automotive industry, and the profit of spare parts supply accounts for about 20%. The other 60% of profits are generated in the service sector, that is, after-sales services. The profit is generally 3 times of the sales profit of the whole vehicle. From this perspective, the real car market is the post-market, and the post-market marketers have the world. However, the chaotic situation in China's current automotive aftermarket is not conducive to the growth of this market. Too many market issues will also adversely affect the development of the entire automobile industry.

Compared with developed countries, China’s post-auto market lags behind with structural problems. For example, in accordance with international operating standards, the scale of the entire vehicle and parts of the automotive industry should be 1:1.7. According to available data, the total output value of auto parts in China cannot exceed the total industrial output value of the automobile manufacturing industry. Also only 1:0.7. In addition to the parts and components industry, the development of the Chinese market has also significantly lag behind in the other six major areas of the automotive aftermarket, including the auto industry, the auto finance industry, and the automobile maintenance industry.

An inevitable result of the unreasonable structure is that the quality of products in the market is widespread, and the phenomenon of counterfeiting is serious. Survey shows that nearly 60% of Chinese auto users have found counterfeit products on their vehicles. In recent years, the accidental vehicles accounted for 13% of the total accident vehicles due to the use of shoddy parts. At the same time, because many consumers lack judgment on auto parts products, it is easy to be deceived and their rights and interests cannot be guaranteed. Analysts believe that the excessive growth of the auto aftermarket is at the expense of encroaching on the interests of high-quality component manufacturers and consumers.

The lack of relevant laws and regulations and standards is another prominent performance of China's auto aftermarket. Insiders pointed out that at present, the domestic auto aftermarket is basically in a state of regulatory vacuum. In areas such as auto maintenance, auto parts, auto cosmetology, automotive supplies, etc., not only are industry-specific guidance specifications missing, but even basic standards such as quality standards and pricing standards. No standard. The inadequacy of laws and standards has seriously affected the overall development of China's auto market.

It is precisely because of the chaos in the automotive aftermarket that blocks the normal growth of domestic companies in this area. At present, there are more than 130 vehicle manufacturers in China, tens of thousands of domestic component manufacturers, and other workshop-style automotive after-sales service and related companies. However, as mentioned by the head of the text, these companies that work hard in the post-market are not large-scale, and their specialized capabilities are weak. They have been stuck in the “small scattered” low-level repeated construction and homogenization competition.

Although there are some concerns about the current status of the domestic auto aftermarket, they should also maintain an optimistic attitude. After all, China's auto after-market is still in its infancy, and problems like this are inevitable. The most important thing to do now is to strengthen the legal system for the auto aftermarket, accelerate the formation of a market management system that combines legal regulation, administrative supervision, industry self-discipline, technical security, public supervision, and social education, and promote the increasingly orderly market order, and promote The industry has achieved a good and fast development. We believe that after the structural adjustment and reshuffling, the Chinese auto aftermarket will surely usher in a golden period of development in the near future, and more and more outstanding companies and brands will continue to emerge and grow.