Advertising is a kind of application description. It is a main method of introducing business content or entertainment programs to business or consumers. Laser is a kind of light. Like the electroluminescence of nature, it is produced by the transition of atoms (molecules or ions), and it is caused by spontaneous radiation. How can these two seemingly unrelated things come together? But science is like this. In fact, laser technology has been applied in light, sound, electricity, etc., and the depth of laser technology in the advertising industry has only developed in recent years.
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As laser technology is a product of high-tech fields, and advertising is an information product that extends from the market, the organic combination of the two can certainly play an advertising role. At present, laser processing in advertising is embodied in engraving and cutting; the main processing industry is the manufacturing of signage signs in advertisements, engraving and cutting of two-color plates, knife-cutting of plexiglass, and cutting and engraving of wood boards. Laser is light, but it is obviously different from ordinary light. The laser only depends on spontaneous radiation in the first very short time. Since the process is completely determined by the laser radiation, the laser has a very pure color and almost no divergent directionality. Extremely high luminous intensity.
The laser has high coherence, high intensity, and high directivity. The laser light is generated by a laser, then transmitted by a mirror and irradiated to a workpiece through a focusing lens, so that the workpiece (surface) is exposed to strong thermal energy and the temperature increases rapidly. The point is rapidly melted or vaporized due to high temperature, and it matches the laser head's trajectory to achieve the purpose of processing. After the laser is produced, it is polished; waste is less, and the computer's flexible typesetting reduces waste space; the operation is simple and the general production companies have their own professional software developed.
The application of laser engraving and cutting in the advertising industry is mainly divided into reef work, cutting work, sculpture work and cutting work. For each working method, we have some differences in the operation process. Engraving is mainly performed on the surface of the object. We first properly processed the graphics we need to sculpt in the PHOTOSHOP and converted it into BMP format, and then opened the graphics file in dedicated engraving and cutting software (such as Yueming Laser's SmartCarve4). According to the materials we process, we can properly set the appropriate parameters, and then click to run. The laser engraving machine will carry out engraving according to the lattice effect produced by the graphics file. In the advertising industry, it is mainly applied to the processing of wood, two-color board, plexiglass, colored paper and other materials. Cutting we can understand is the separation of the edges. For such processing purposes, we should first make the graphics in CORELDRAw, AUTOCAD in the form of lines, and then save the corresponding PLT, DxF format, open the cutting operation software to open the file. According to the materials we process, we can set the parameters such as energy and speed and run it again. After receiving instructions from the computer, the laser cutting machine automatically cuts according to the flight path generated by the software. In the advertising industry, it is mainly applied to the processing of wood, two-color plates, plexiglass, colored paper and other materials, making crystal characters, three-dimensional trademarks, and so on.
The application of laser engraving and cutting in the advertising industry has only developed in recent years. Therefore, to adapt to the rapid development of the advertising industry, its market potential is great. Of course, this is also an opportunity and a challenge for our laser equipment manufacturers. Improving the technological content, increasing the speed of operation, improving the stability of the system, and improving the precision of processing are all factors that we should consider in the process of occupying the market.
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