China's "China Core": Liberation Engine Shows China Standards to the World

The FAW Liberation Engine Division (hereinafter referred to as “ engine division”), as the backbone enterprise of China's equipment manufacturing industry, has passed the industry pioneer to the wholly-owned subsidiary of the “Elder of the Republic” in the development process of 75 years. The long road. Under the current situation, we must not only shoulder the major mission of fully promoting the transformation of old and new kinetic energy, but also actively strengthen Chinese manufacturing, bring China's technology and China's "standards" to the world, and allow Chinese brands to establish industry benchmarks worldwide.

FAW Liberation Engine Division

Strong scientific and technological enterprises put "China core" on equipment manufacturing

In 1997, Qian Hengrong, the head of the engine division with outstanding technical capabilities, was transferred to the deputy director of Wuxi Diesel Engine Factory of FAW Jiefang Automobile Co., Ltd. and began to lead the team in seeking technical breakthroughs.

As the basic industry that provides leading power equipment for transportation, construction machinery, agricultural machinery, fishing vessels, and defense equipment, the importance of the internal combustion engine industry is self-evident. However, over a long period of time, due to the lack of key technologies in our country, we have had to introduce a large number of foreign engines... The difficulties are about to be broken and the short boards are in urgent need of replenishment. The anxious and eager Chinese national manufacturing industry is calling for the masters of technological dynamism. .

Technological innovation is not behind closed doors, and the Engine Division understands this. In 1999, the Engine Division targeted the partners of AVL, one of the three largest internal-combustion engine research and development organizations in the world, to learn about the international development process and R&D measures. In the following ten years, the technology upgrades from “recruit people” to “work together” to “autonomy” have been realized, and four-valve technology, overhead camshaft technology, and engine braking technology have been developed. Batch engine core and key technologies. The Engine Division also changed from an old state-owned enterprise with a relatively low level of research and development to a modern enterprise with international research and development capabilities.

In 2003, China’s first CA6DL—“Aowei” four-valve high-power heavy-duty diesel engine with independent intellectual property rights was launched in the Engine Division, ending the history of foreign “core”-driven Chinese cars and opening up new innovations in Chinese heavy-duty truck engines. era. Subsequently, a number of highly competitive products such as CA6DM and CA6DL were successfully developed and industrialized. It changed the history of Chinese cars without "Chinese core" and achieved a leap from China to China.

In 2014, the engine division introduced the first 100,000-kilometer Aowei long oil change product in the industry, redefining the industry standard for heavy-duty trucks with the three major advantages of “long oil change, long three-pack, and high power”.

In 2017, the Conway 4DW light engine long oil change product was newly launched. It upgraded the light engine maintenance mileage from 10,000 kilometers to 40,000 kilometers and then benchmarked the tree industry.

It is worth mentioning that the engine division also pays close attention to the construction of the three systems of intelligent logistics, intelligent production scheduling, and intelligent production assurance, and creates a highly intelligent and information-based production system. In 2016, it became China's first batch of smart manufacturing demonstration pilot units. .

This series of achievements shows that the products of the Engine Division have already stood on the same platform as the world-class companies. The Engine Division has become an important force to promote China's equipment manufacturing industry to the high end.

FAW Jiefang Xichai Aowei 11L Engine

Great Power Devices Shows the "China Standard" to the World

The powers of great powers carry the dreams of the people of the country, solidify the foundation for the development of the nation, and gather strengths to advance. As the backbone of China's manufacturing and influencing the overseas market, the engine business unit has consistently brought the Chinese technology and Chinese “standards” to the world.

After China joined the world trade in 2001, more and more multinational companies have entered China, and Chinese companies have gradually gone abroad to enter the international market. However, due to the fact that our products have always appeared as low-grade products and are treated as “low-end products” in overseas markets, the engine division’s first and foremost battle is “zero breakthrough”. The simplest thing that many people think is really complicated to implement. The engine is an intermediate product. Compared with the entire vehicle, it is harder to open up the market and start branding. Some foreign customers do not understand Chinese brands and tend to choose familiar brands in Europe, the United States, Japan and South Korea. It is a long-term process for them to accept domestic brands. The engine business unit was facing difficulties and successfully implemented the "two-step" strategy to successfully open overseas markets. The first step is to use the strength of Dongfeng, the “automobile factory,” to open up the popularity in the target market. This trick is time-tested. Many overseas customers who do not understand Chinese commercial vehicles and do not understand the engine business department have only used vehicles equipped with Xichai and DDE brand engines. They immediately turned their way and become the cornerstone of the engine division's deep cultivation of the local market. The second step is to directly compete with international brands, control the quality of export products, improve and perfect the marketing service network, display the brand strength of the engine business department to foreign customers, and establish the confidence of foreign customers in the brand of the engine business department. With excellent product quality and enhanced after-sales service, the engine has been well received by overseas customers. Many customers have first thought of the brand as Xichai and DDE. The engine brand's influence is rapidly increasing.

Great power, build Chinese business cards. It is understood that the current engine division has established eight offices and more than 100 professional service stations overseas. Through the layout, the engine business department's marketing service network covers 5 continents in the world, and its products are sold to 45 countries and regions in the world. The market development, service network construction, service accessories and other aspects all contribute to overseas markets.

In the long journey to overseas, the engine business unit has never been self-sufficient in selling products. Instead, it has made every effort in the areas of market research, distribution of service networks, and staffing to help partners and customers create greater value. As the wind blasts, it will take a long time to see people's hearts. In the overseas road that the engine business division solicited from top to bottom, all the way to the sky is the endorsement of the “China Standard”, and it is even more implacable.

Some people say that one of the most dazzling trajectories of the global economy in the 21st century is the sudden emergence of Chinese manufacturing. On this road that has changed the international economic structure, the engine business department has taken technology as the axis, perfectly transformed in the track of time, and has become a lively commentary of the “China Core” and “China Standard”, and it has taken over the world for decades. The growth history of the industry giants for more than one hundred years has written the driving force legend of contemporary China.

From chasing to running and leading to the lead, Big China’s heavy equipment has made a lot of achievements in China's business cards. The engine business unit has shown the world a keen innovation and a vibrant China.

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